Esther Lim

Current

Advisory Board Member, Sketches and Posters at Siggraph Asia 2009
Principal, Digital Marketer, New Media Specialist at Esther Lim and Associates

Past

Principal at Crimsion Consulting
Committee Member, Sketches and Posters at Siggraph Asia 2008
VP, Client Services and Strategy at e-Storm International

2 more...

Education

San Francisco State University

Recommended

25 people have recommended Esther

Connections

249 connections

Industry

Marketing and Advertising

Websites

My Company

Esther Lim’s Summary

Over twelve years experience in developing and delivering successful web strategies, integrated marketing, interactive advertising, and branding campaigns incorporating emerging, new and social media. Esther focuses on understanding client industries, competitive landscapes, and interactive behaviors to develop engagement strategies that improve lead-generating, awareness building and audience retention activities.

Prior to starting her own company, Esther worked as a principal at Crimson Consulting's Interactive Practice where she conceived, developed and executed on Social and New Media entertainment based experiential marketing programs for F500-1000 companies such as Cisco, Sun, Seagate, and Fujitsu.

Esther was also VP of Client Services and Strategy for e-Storm International, an international marketing agency where she was in charge of creating advertising strategies for clients as well as building out new product offerings, work flow processes, organization and infrastructure. Previous clients include: ABC, Capital One Health Care Finance, Disney & Co., McKesson, Bank of America, Union Bank of California, Hitachi, Reuters, RCA, Eastman Kodak, NBC, Verio/NTT Communications, Verizon, Puma and American Suzuki Motor Corporation.

Esther holds a Bachelor's Degree in French Literature from San Francisco State University, graduating magna cum laude.

Esther Lim’s Specialties:

* Branding
* Cross platform, mixed media storytelling
* Market research & analysis

Social Media Marketing:
* Integrated social marketing programs and analytics
* Community planning, development, outreach
* Social content syndication
* Viral /WOM campaigns with focus on entertainment based social games

Traditional Web:
* Web site planning, strategy and analytics
* IA, wireframing & UI
* Project/account management

Online Advertising:
* SEO/SEM
* Emails, banners, sponsorship

Additional Information

Esther Lim’s Websites:

My Company

Esther Lim’s Groups:

SF New Tech, Social Media Club, IAB, AMA, SVAMA, WebGuild, Girl Geek, Web Strategy Group, Web 3.0

ASMALLWORLD, World is Your Oyster, Qube, Diane Fay, Decaynne, PeLime,

Executive Suite
Women 2.0
TEN - Top Executives Net
Web 2.0
Luxury & Lifestyle Professionals
ACM SIGGRAPH
Online Advertising Professionals
New media group
International Entrepreneur Club
ASMALLWORLD.net
Marketing 2.0 Technology (Over 3400+ Members)
Innovation and Entrepreneurship
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
World Gaming Executives
Digital Marketing
Social Media Today
Augmented Reality Professionals
INTERACTIVE GROUP
Community 2.0
Experiential Marketing
INTERACTIVE & DIGITAL MEDIA GROUP
Ladies Who Launch USA
Euro RSCG San Francisco Alumni
Metaverse Meetup
TED: Ideas Worth Spreading
Future Trends
Prestige & Luxury Brands
Web 3.0 Applications
massmediamobile
San Francisco ACM Siggraph
IGDA Women in Games Special Interest Group
New Media Network - Direct Marketing & Social Networking
MEF-Mobile Entertainment Forum Americas
Social Media Marketing Mavens
Web 3.0 Conference
Girls in Tech - Global
3D Social Games & Applications
ACM SIGGRAPH Pioneers
ISMAR 2009
Immersive Technologies (Virtual Reality, Augmented Reality, Gestural Interfaces)
Mobile Augmented Reality
ARvertising. Augmented Reality Marketing
Infinity Solutions Worldwide - Think Tank Group
Stereoscopic Full HD Video Games and Virtual Reality
Social Entertainment Professionals
Social Game Developers
Los Angeles Music Tech Nerds
INTERACTIVE NARRATIVE