Web Marketing Manager at PRADCO Outdoor Brands
Birmingham, Alabama Area
- Current
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- Web Marketing Manager at PRADCO Outdoor Brands
- Past
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- eCommerce Mkt. Mgr. at SouthTrust Bank
- Manager, Market Research at USF Surface Preparation Group
- Management Information Analyst at Summit Marketing Group
- Education
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- University of Alabama at Birmingham
- Jacksonville State University
- Recommended
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12 people have recommended Emory - Connections
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185
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- Industry
- Marketing and Advertising
- Websites
Emory Serviss’s Summary
Motivated, results driven marketing professional with over 12 years of progressive experience developing, then executing, marketing programs across multiple media. Creative problem solver, team player and effective communicator at all organizational levels who thrives in high-pressure, deadline-driven environments. Skilled in strategic planning, project management and market research.
Emory Serviss’s Specialties:
Traditional Marketing: Direct Mail, Print, Branding, Public Relations
eMarketing: e-mail, Banner ads, SEM, CPC, CPM, SEO, SERP, Viral marketing
Web 2.0: Blogs, RSS, Wikis, Audio, Video, Affiliation, The Long Tail, Squidoo
Web Development: HTML, CSS Design, Web Standards, Usability
eCommerce: Credit Card processing, Shipping, Inventory, Small is the New Big
Emory Serviss’s Experience
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Web Marketing Manager
PRADCO Outdoor Brands
(Privately Held; 51-200 employees; Sporting Goods industry)
February 2005 — Present (4 years 6 months)
Utilize Web Marketing experience for the purpose of planning and tracking marketing initiatives/campaigns to grow online sales for PRADCO Outdoor Brands nine eCommerce sites and to increase brand awareness. Goals and objectives include converting traditional offline customers to Web-based customers, converting visitors to buyers and increasing market penetration within applicable market segments.
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eCommerce Mkt. Mgr.
SouthTrust Bank
(Public Company; 1001-5000 employees; Banking industry)
August 2001 — February 2005 (3 years 7 months)
Defined, sourced and coordinated internal and external marketing and public relations activities related to SouthTrust’s online products and services. Was also responsible for creating and then implementing programs for the marketing of SouthTrust consumer and small business products online at SouthTrust.com and across the Web. Ensured sales process provided maximum profitability and met customer expectations.
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Manager, Market Research
USF Surface Preparation Group
(Public Company; 501-1000 employees; Machinery industry)
May 1999 — June 2001 (2 years 2 months)
Launched market research initiatives including competitive intelligence, market, customer, and industry trend analysis, all supporting the product development process. While there authored over 30 market research studies resulting in validating new sales opportunities. Was also responsible for designing and then maintaining strategies for utilizing the Internet in marketing and other activities.
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Management Information Analyst
Summit Marketing Group
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 1996 — May 1999 (2 years 7 months)
Devised and then put into effect the company’s Internet strategy. While there led the implementation team on the successful launch of the corporate web site. Was also responsible for collecting data and performing quantitative and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in support of strategic planning
Emory Serviss’s Education
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University of Alabama at Birmingham
M.B.A. , Marketing emphasis , 1995 — 1996
- Activities and Societies:
- Graduate Student Association: Senator
Kaleidoscope (Student Newspaper): Staff Photographer
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Jacksonville State University
BS , Marketing and Management , 1991 — 1995
- Activities and Societies:
- SGA: VP, Chief Justice, Associate Justice, Senator
Alpha Phi Omega: President, Service VP
International House Program: Resident Counselor, Programs Council
Model United Nations Team: President
International Affairs Club: Vice President, Treasurer
American Marketing Association: Membership VP
Society for the Advancement of Management: Member
Additional Information
Emory Serviss’s Websites:
Emory Serviss’s Honors:
August 2004. "The Ropes to Skip and the Ropes to Know." Featured Speaker at the 5th annual Panel of Peers conference on eCommerce marketing, Atlanta, GA.
May 2007. "Navigating Social Media." Panelist for the Public Relations Society of America (PRSA), Alabama Chapter seminar on how MySpace, Blogs, Chat Rooms and other social media are changing public relations and marketing.
