Futurist, trend analyst (trend watcher) and speaker
Sydney Area, Australia
Futurist, trend analyst (trend watcher) and speaker
Sydney Area, Australia
2 more...
August 2005 - current: Speaker, futurist, trend watcher (trend analist), facilitor and author in Media, Marketing & Brands. Speaker on congresses, seminars and customer days; facilitor during strategy session on brand strategy; Trend watcher on www.erwinvanlun.com/www.mensmerk.nl. Creative partner by generating ideas in individual sessions.
2004 - August 2005: Wrote a visionary book on media and brands in 2015 titled 'Van Massamerk naar Mensmerk' (in Dutch). A weblog tracks the day-to-day changes of media & brands: http://www.mensmerk.nl. The book got a top-3 nomination for the marketing literature award.
April 2005 - August 2005: Strategic Planner at Ogilvy
2003-2004: Master of Brand Management, Erasmus University.
1994-2003: 10 ten years CMG (now LogicaCMG)
4 years (1999-2003): corporate communications @ international head office. Involved in all processes and primary responsible for Internet. Strongly involved in global branding project.
6 years (1994-1999): Marketing & IT Consultant. Worked for customers like Ahold, KLM, Schiphol, General Electric and Ascom.
1987-1993: Electrical Engineering at Technical University Delft. Thesis on Artificial Intelligence.
(Self-Employed; Myself Only; Events Services industry)
September 2006 — Present (1 year 11 months)
As a chairman, it's my goal to provide the event visitors maximum value for money. By carefully preparation and an sometimes military production, speakers can focus on their speech and audience interaction. I like to experiment with new event formats to surprise people, provide new insights and to make it something they will talk about later. On top, I'm very open to use (new but mature) technology to enhance the experience before, during and after the day. This constructs a true experience. For the visitors, for the speakers ánd for the organisation.
(Self-Employed; Myself Only; Marketing and Advertising industry)
August 2005 — Present (3 years)
Enthousiastic workshop facilitator on the future of Media, Marketing and Brands and impact for today. Focus either on brand strategy, on raising awareness and understanding of changes in media or creative workshops with a focus on new ideas.
(Self-Employed; Myself Only; Marketing and Advertising industry)
August 2005 — Present (3 years)
Energetic Speaker on the Future of Media, Marketing and Brands and impact for today
(Self-Employed; Myself Only; Higher Education industry)
June 2005 — Present (3 years 2 months)
Guest sessions in higher professional education and universities; module development and revisioning, teaching and coaching.
Book was Top-3 nominated for the Dutch Marketing Literature Awards.
CMG's Website was listed in 2002 in Financial Times' World Wide Ranking of Top Corporate Websites