
Marketing Professional with interest and experience in Consumer Products and the Music Industry
San Francisco Bay Area

Marketing Professional with interest and experience in Consumer Products and the Music Industry
San Francisco Bay Area
Marketing talent includes market research, social media, marketing collateral, website support, and product development with capacity to meet deadlines under pressure. Proficient in scheduling, budgeting, and negotiation. Comfortable in team and client-facing situations.
(Public Company; Museums and Institutions industry)
September 2007 — May 2009 (1 year 9 months)
Coordinated and implemented marketing efforts for North and South America including: regional and national trade show presence, Internet-based digital media campaigns. Acted as liaison to different external vendors and internal sales, creative and production departments. Initiated and directed company-wide transition from print-based marketing materials to digital providing a modernized and eco-friendly solution with proven cost savings. Oversaw Internet-based digital media communications and social networking campaigns and handled market research for the development of inbound marketing strategies.
(Public Company; Automotive industry)
June 2007 — August 2007 (3 months)
Named as Yamaha’s 2007 Summer Marketing Intern for Strings division. Learned how to create proposals and trend reports for promotion of products in a B2B environment. Introduced to product testings and pilot programs. Represented Yamaha brand at industry marketplace during international music event.
(Privately Held; Retail industry)
August 2006 — April 2007 (9 months)
Provided assistance in all areas of the University bookstore based on business needs including: Customer assistance, cashiering, stocking and inventory, and constructing trade department displays. Promoted age appropriate marketing campaigns to college constituency.
(Wholesale industry)
May 2006 — August 2006 (4 months)
Secured sole internship with established stringed instrument brand. Accomplishments included developing targeted databases for consumer marketing efforts and contributing to website content development and maintenance; participating in merchant testing for potential product lines and conducting Internet research pertaining to merchandising.
(Music industry)
April 2005 — December 2005 (9 months)
Designed, produced, and distributed campus promotional material. Developed marketing plans/tactics for increasing membership including budgeting, copywriting and advertising.
(Public Company; MWW; Internet industry)
May 2005 — August 2005 (4 months)
Conducted account research for database updates. Managed internal and external resources ensuring timely execution of print and online advertisements. Coordinated and placed client job postings, including accuracy verification. Extensive vendor contact.
BM , Music Business & Entertainment Industries , 2003 — 2007
- Minor: Marketing
- Principal Instrument: Violin
- Dean's List — Spring & Fall 2006, Spring 2007
- Recipient of NAMBI Scholarship
- Recipient of four–year tuition scholarship for musical performance
n/a , Music Industry Management Exchange Program , 2006 — 2006
- Interfaced with music industry students and professors from all over Europe
- Acquired first-hand knowledge on the subject of the European Music Industry
Music, marketing, consumer products, arts administration
Yamaha Certified Sales Professionals, Recipient of NAMBI Scholarship, Awarded Bertha Foster 4-year Performance Scholarship (2003 - 2007)