
Web Strategy, User Experience & Interface Designer, Fashion Photographer
Greater Seattle Area

Web Strategy, User Experience & Interface Designer, Fashion Photographer
Greater Seattle Area
With over 8 years experience, including roles as both an Interactive Design Director and independent consultant, Errol extends brand strategy into online vehicles through: E2E Web Strategy, User Experience ( UX ) Design, User Interface ( UI ) Design, Information Architecture ( IA ), and Brand Identity.
Unique among designers, I love bleeding-edge web technology as much as I love beautiful visuals. Though not a full-blown developer, I understand the back-end and advocate front-end harmony as much as possible. I easily have one foot in PM territory.
- Ambassador between designers and developers
- Progressive, trend-savvy design & usability sense
- Web standards
- Code-by-hand skill in HTML / XHTML / CSS
- Adobe Creative Suite, Microsoft Office, Windows, Mac
(Marketing and Advertising industry)
October 2009 — Present (2 months)
(Internet industry)
September 2001 — Present (8 years 3 months)
- Web Strategy, User Experience & Interface consultant
- Fashion photographer
- Visit my professional work at ProduktionModal.com
(Public Company; MSFT; Computer Software industry)
October 2008 — August 2009 (11 months)
The next generation maps.bing.com, a B2C Bing property:
- Lead designer for the Directions and Community feature teams
- Assisted PMs visualize complex user scenarios with wireframes
- Designed medium-to-high fidelity UI compositions
- Produced deliverables at the request of Usability Researchers
(Public Company; SBUX; Retail industry)
February 2008 — October 2008 (9 months)
Lead UI Designer for Starbucks’ largest web community initiative, MyStarbucksIdea.com. Developed new user experience approaches to solve digital strategy issues, within limitations of the existing development architecture; provided research and analysis for new platforms and web technologies. Key player in enterprise-scale online account management campaigns such as Starbucks Card Rewards, Starbucks Loyalty, and Starbucks Gold Card.
(Internet industry)
March 2007 — December 2007 (10 months)
Divvy (divvy.com) is a community marketplace, Ruby/Rails web application. Designed, developed, and implemented brand identity from the ground up. Interpreted the vision of the co-founders into working architecture. Coded entire front-end XHTML/CSS, working closely with the Ruby/Rails developers.
(Public Company; T; Telecommunications industry)
December 2006 — February 2007 (3 months)
Developed new e-commerce design and functionality solutions for both business and consumer websites. Sustained current e-commerce demands within daily deadlines. Assisted with production for the transition to the new AT&T brand.
(Privately Held; Computer Software industry)
September 2006 — December 2006 (4 months)
Worked closely with Microsoft product and development managers on research-stage web solutions. Involved with the design, development, and integration of web templates used in the initial build of Microsoft Expression Web software. Supported overflow web design/development assignments to maintain a high level of profitability.
(Privately Held; Internet industry)
December 2004 — June 2006 (1 year 7 months)
Lead in-house creative for a forward-thinking Internet technology company pioneering web video advertising and point-of-sale digital ad distribution. Managed Flash designers and collaborated with developers, creating compelling web tools for managing video. Designed and maintained a solid, progressive corporate identity, website, and print presence.
Multimedia & Web Design 2001
photography, dj, movies, music, Wikipedia, Excedrin, high-def, Tekken, sports cars, movie theater popcorn, Sun, naps, pizza, pancakes, chocolate milk, mt. dew, thai fried rice, hardwood floors, Chu Chu Rocket, web design, arcades, beaches, walks, downtown, samurai, BMW, decepticons