Eric Long

Current

Senior Manager, E-Business at Newell Rubbermaid
Owner at SuperMotors.net

Past

Senior Manager, IT Application & Development at Newell Rubbermaid
Web Marketing Manager at Newell Rubbermaid
Director of Interactive and IS at Met|Hodder

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Education

Augsburg College

Connections

67 connections

Industry

Internet

Websites

Eric Long’s Summary

12+ years interactive marketing and IT experience consisting of:
• 3+ years Fortune 500 enterprise E-Business, e-commerce, interactive marketing, and business process experience
• 9 years interactive marketing, IT, and production agency experience

Experienced online marketer, information architect, web strategist, and social media enthusiast. Analytical, process-oriented thinker, focused on leveraging technology to solve business problems in B2C/B2B environments.

Passionate about providing outstanding online experiences.

Eric Long’s Specialties:

online consumer marketing, consumer website strategy, website usability, information architecture, social media, online communities, search engine marketing, search engine optimization, B2C, B2B, e-commerce, server strategy for high-volume consumer websites, networking, FreeBSD/*nix administration, relational databases, reporting/analytics

Eric Long’s Experience

Senior Manager, E-Business

Newell Rubbermaid

(Public Company; NWL; Consumer Goods industry)

November 2009 — Present (1 month)

I am currently employed by Newell Rubbermaid and am Senior Manager of E-Business for the Decor Global Business Unit based in High Point, NC consisting of Levolor and Kirsch (window blinds, shades, draperies, and drapery hardware) and Amerock (cabinet hardware) brands.

Report to VP of Marketing; manage staff of 13 marketing and technical team members

Define and direct overall E-Business strategy (B2C & B2B E-commerce, eMarketing, User Experience, CRM & BI, and Application & Development)
Owner

SuperMotors.net

(Privately Held; Internet industry)

January 1998 — Present (11 years 11 months)

In my spare time (I'm a "car guy") I operate an online hobby-based business, SuperMotors.net, which I own with two other part-time partners. SuperMotors provides free photo, audio, & video hosting for aftermarket and performance enthusiasts for Cars & Trucks, ATVs, Boats, Motorcycles, Snowmobiles, and Watercrafts.
Senior Manager, IT Application & Development

Newell Rubbermaid

(Public Company; NWL; Consumer Goods industry)

October 2007 — October 2009 (2 years 1 month)

Accomplishments & Responsibilities:
• Reported to VP & CFO; managed e-commerce project portfolio, annual budget, and staff of 12
• Worked cross-functionally with Product & Brand Marketing to consolidate 3 brand websites and over a dozen portal sites from disparate systems to a single, B2C/B2B enterprise e-commerce platform
• Recognized opportunity for competitive advantage and cost savings through B2B portal: drove business case and financial analysis, received executive approval, and implemented B2B functions on existing e-commerce platform for trade partners
• Integrated e-commerce platform data with Business Unit’s data warehouse and customer database providing central view of customer regardless of channel of business purchase was made in
• Managed implementation of standardized middleware/ETL solution to replace custom, homegrown ETL processes in order to reduce complexity and to broaden bench strength of IT team on standardized ETL tool
• Implemented standardized project management methodology for new team with stage gating triggers/inputs, objectives, outputs, and approvals
• Implemented standardized project prioritization/scorecarding system to align IT projects with the business based on strategic alignment, financials, risk, and dependencies
• Implemented standardized Testing/QA process & planning for all Application & Development
Web Marketing Manager

Newell Rubbermaid

(Public Company; NWL; Consumer Goods industry)

January 2006 — October 2007 (1 year 10 months)

• Worked cross-functionally to influence and lead development of new business processes to enable the implementation and support of e-commerce operations
• Provided vision and strategy to build enterprise e-commerce platform from the ground up
• Worked with retail buyers at national and independent retailers to launch web portals to reduce channel conflict due to direct-to-consumer e-commerce efforts
• Launched affiliate e-commerce platform enabling new channels of business to be created for retailers previously not selling custom window treatments
• Implemented online sample ordering service and data matching to retail sales to illustrate full online-to-offline conversion rate/frequency and to understand cross-channel shopping habits
Implemented SEO best practices, daily monitoring, and competitive keyword analysis to achieve top 10 placement of key category product terms
• Managed SEM, Email, Banner, and Affiliate marketing programs and campaign tracking via web analytics to establish ROI scorecards by campaign
• Managed online budget and negotiated contracts with 3rd party vendors for online services and support
Director of Interactive and IS

Met|Hodder

(Privately Held; Marketing and Advertising industry)

July 1997 — December 2005 (8 years 6 months)

Held a dual-role of managing interactive projects and information systems-related responsibilities.

Interactive:
• Managed interactive projects for clients such as ABC Television, Target Corporation, and FX Networks
• Lead project teams to develop scope, treatments, site maps, IA, wireframes, budgets, and timelines
• Challenged creative and technical teams to achieve an even balance of creativity and functionality ensuring end-products were both engaging and functional

Information Systems:
• Built and managed FreeBSD servers, routers, Avaya VoIP phones and phone system, LAN, and workstations between Burbank, CA and Minneapolis, MN offices.