Eric Long

Current

• Senior Manager, IS App/Dev & eBusiness at Newell Rubbermaid
• Owner at SuperMotors.net

Past

• Web Marketing Manager at Newell Rubbermaid
• Director of Interactive and IS at Met|Hodder

Education

• Augsburg College
• North Dakota State University

Connections

47 connections

Industry

Internet

Websites

• My Blog
• My Company

Eric Long’s Summary

Experienced online marketer, information architect, web strategist, and social media enthusiast. Analytical, process-oriented thinker, focused on leveraging technology to solve business problems in B2C/B2B environments.

Passionate about providing outstanding online experiences.

Eric Long’s Specialties:

online consumer marketing, consumer website strategy, website usability, information architecture, social media, online communities, search engine marketing, search engine optimization, B2C, B2B, e-commerce, server strategy for high-volume consumer websites, networking, FreeBSD/*nix administration

Eric Long’s Experience

• Senior Manager, IS App/Dev & eBusiness

  Newell Rubbermaid

  (Public Company; 10,001 or more employees; NWL; Consumer Goods industry)

  January 2006 — Present (2 years 9 months)

  I am employed by Newell Rubbermaid and am Senior Manager, IS App/Dev & eBusiness for the Levolor Window Fashions division, a manufacturer of window blinds, shades, and drapery hardware.
  
  I define and direct overall strategy for development and maintenance of business process applications spanning the entire value chain (including, but not limited to B2B/B2C e-commerce on Levolor.com). I partner with business units to determine the correct uses of application and web technology to:
  
  1.) Drive new business and capture market share
  2.) Improve efficiency and the bottom line

• Owner

  SuperMotors.net

  (Privately Held; 1-10 employees; Internet industry)

  January 1998 — Present (10 years 9 months)

  In my spare time (I'm a "car guy") I operate an online hobby-based business, SuperMotors.net, which I own with two other part-time partners. SuperMotors provides free photo, audio, & video hosting for aftermarket and performance enthusiasts for Cars & Trucks, ATVs, Boats, Motorcycles, Snowmobiles, and Watercrafts.
  
  Our completely custom-built online advertising system enables industry retailers and manufacturers to target advertisements by year, make, and model of products sold. The net result is an ad system that delivers highly relevant results to maximize ROI.
  
  I provide the vision for the online service both from a feature and services standpoint as well as from a client-servicing standpoint. My background in online marketing and strategy, website development, and client service -- combined with my passion for automobiles -- is the foundation of SuperMotors' service offerings and the relationships built with individual enthusiasts, clubs, organizations, and advertisers.

• Web Marketing Manager

  Newell Rubbermaid

  (Public Company; 10,001 or more employees; NWL; Consumer Goods industry)

  January 2006 — October 2007 (1 year 10 months)

  Supported the Levolor marketing strategy via the website, defined and executed the overall online strategy for Levolor.com, and managed the web marketing team. Lead online team to launching a direct-to-consumer e-commerce website selling custom blinds and shades on Levolor.com utilizing open source technology (Linux, Apache, MySQL, PHP, and ajax).

• Director of Interactive and IS

  Met|Hodder

  (Privately Held; 11-50 employees; Media Production industry)

  July 1997 — December 2005 (8 years 6 months)

  Held a dual-role of managing interactive projects and information systems-related responsibilities.
  
  Interactive:
  Managed interactive projects for clients such as ABC Television, Target Corporation, FX Networks, Rock the Vote, Better Life Media, and Babe Winkelman Productions.
  
  Information Systems:
  Built and managed FreeBSD servers, routers, Avaya VoIP phones and phone system, LAN, and workstations between Burbank, CA and Minneapolis, MN offices.

Eric Long’s Education

• Augsburg College

  BA, Management Information Systems, 1998 — 2001

  Activities and Societies:

  Member of the Augsburg PMI chapter

• North Dakota State University

  1996 — 1998

Additional Information

Eric Long’s Websites:

• My Blog
• My Company

Eric Long’s Interests:

softball, cars, DIY projects, weight training

Eric Long’s Groups:

•    ECOM - ecommerce and online marketing (2000+ Members)

Eric Long’s Contact Settings

Interested In:

• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch