Erland Serra Lind Jacobsen
- Copenhagen Area, Denmark
- Management Consulting
Erland Serra Lind Jacobsen's Overview
- Founder at egenda Group
- Copenhagen Business School
- Tecnológico de Monterrey
- Cámara de Comercio e Industria de Madrid
Escuela Superior de Barcelona
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Erland Serra Lind Jacobsen's Summary
Currently Strategic Consultant in Online Brand Protection at Zeusmark Consulting Group, providing strategic support and planning for a range of Zeusmark clients and responsible for developing markets in the Nordic and Latin regions.
Have prior to Zeusmark Consulting Group, served as Executive Secretary of the Danish-Brazilian Chamber of Commerce in São Paolo, as responsible for the Chamber’s daily administration and for establishing and strengthening business relations between Senior Executives of Danish and Brazilian corporates.
Furthermore, served as Business Development Consultant for international companies such as SuccessFactors and Mediaplanet, and lately as Director for INK Group, a niche marketing agency.
Hold a Masters degree in International Marketing and Management from Copenhagen Business School and a Bachelors degree in International Business Administration from Escuela Superior in Barcelona, and have lived in numerous countries including France, Spain, Mexico & Brazil.
Erland Serra Lind Jacobsen's Experience
Strategic Consultant - Online Brand Protection
Privately Held; 1-10 employees; Management Consulting industry
November 2010 – April 2012 (1 year 6 months) Copenhagen Area, Denmark
Providing strategic support and planning for a range of Zeusmark clients and responsible for developing markets in the Nordic and Latin regions.
Key Account Manager
Marketing and Advertising industry
June 2009 – December 2010 (1 year 7 months) Copenhagen Area, Denmark
Developing sales and newbizz, driving the process from contact through issuing offers and closing deals to securing the customer satisfaction and recurrent sales. Enhancing collaboration with business partners and elaborating new business strategies and concepts in close relationship with CEO.
Communication & PR (Volontary Work)
Nonprofit; 51-200 employees; Nonprofit Organization Management industry
April 2009 – October 2010 (1 year 7 months) Copenhagen Area, Denmark
Planning and coordinating events plus marketing and PR strategies, and responsible for new website.
Outbound Lead Generation Sales Rep. Southern Europe
Public Company; 1001-5000 employees; SFSF; Computer Software industry
October 2008 – December 2008 (3 months) Copenhagen Area, Denmark
Contacting and building relationship with senior level decision makers in Southern European enterprise accounts to promote and stimulate interest in our product line, partner with regional sales representatives consistently selling the benefits of organizational performance solutions and conducting product demonstrations to interested clients via our web based conferencing tools.
Privately Held; 201-500 employees; Publishing industry
August 2007 – September 2008 (1 year 2 months) Copenhagen Area, Denmark
Developing and deploying creative print projects in leading Danish financial papers from concept through to publication.
Danish-Brazilian Chamber of Commerce
February 2005 – May 2007 (2 years 4 months) São Paulo Area, Brazil
Relationship building with Danish and Brazilian member companies, coordinating business luncheons and company visits, assist board meetings and general assembly, assisting in official delegation visits and ventures, financial management and sales and editing of chamber magazine plus website.
Erland Serra Lind Jacobsen's Skills & Expertise
Erland Serra Lind Jacobsen's Education
Copenhagen Business School
M.Sc. International Marketing and Management, International strategies, marketing and management
2003 – 2005
Knowledge of the application of various marketing tools and disciplines, performing analysis of markets, players and their interactions, and in applying the skills required for strategic considerations and decisions. Masters program was taught in English with focus on presentations, case work, project development, teamwork experience and IT competency.
Tecnológico de Monterrey
Elective courses, Doing Business and Management in Latin America
2003 – 2003
Followed the courses:
Corruption and Transparency in Latin American BusinessTechnological Development and Competitiveness
Cámara de Comercio e Industria de Madrid
Summer school, Course in Spanish and Latin American economics, trade, business culture and communication
2002 – 2002
All courses taught in Spanish
Activities and Societies: Visits to Spanish companies and Danish subsidiaries and Embassy
Escuela Superior de Barcelona
B.Sc. International Business Administration, Economics, management and marketing
2000 – 2001
Market Economist, Economics, management and marketing
1998 – 2000
1993 – 1996
Erland Serra Lind Jacobsen's Languages
Danish(Native or bilingual proficiency)
English(Professional working proficiency)
Portuguese(Native or bilingual proficiency)
Spanish(Limited working proficiency)
Swedish(Limited working proficiency)
Norwegian(Limited working proficiency)
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Erland Serra Lind Jacobsen's Publications
Authors: Erland Serra Lind Jacobsen
- December 17, 2007
While Danish companies are focused on their own expanding markets, and near Eastern European markets, our Scandinavian neighbors are investing billions in distant emerging markets. Economical growth, free trade agreements, tax reforms and improving infrastructure has made Latin America an appealing market, and should for the next coming years attract and become more accessible for foreign investments.
Therefore the time is now for Danish companies to get a share of the new growth opportunities. With 550 million inhabitants in the region, and a fast growing number of people with same purchasing power as European consumers (approx. 100 million), Latin America possesses an enormous economical potential for the future. The countries demand high-quality and fair-priced industrial products and know-how for extraction and processing of resources within agriculture, environment, oil and gas. Likewise there is a huge potential for Danish investments in IT, telecom, construction and the health sector.
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