Freelance Web Writer and Social Media Consultant at
Greater Boston Area
- Current
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- Freelance Web Writer and Social Media Consultant at Self-Employed
- Past
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- Manager of Community and Customer Relations at NameMedia
- Community Manager at America Online
- Editor at AltaVista.com
- Producer at FOXSports.com
- Editor at SportsLine.com
- Producer at NESN
- Education
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- Saint Michael's College
- Recommended
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2 people have recommended Erin - Connections
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222
connections
- Industry
- Online Media
- Websites
Erin (Sullivan) Capellman’s Summary
My valuable mixture of experience in community management, customer relationship management, social media marketing, SEO best practices, and content development makes me the ideal candidate for many companies.
Managing some of the largest communities on the Web at America Online and Photo.net, among others, has helped me develop a deep understanding of what it takes to cultivate and grow a highly interactive online community.
Skills include:
• Excellent online community management skills
• Extensive experience marketing Web sites through use of social media
• Expert knowledge of e-mail marketing best practices, including CAN-SPAM Act compliance
• Superb writing, editing, and overall Web site production skills
• Extensive knowledge of Search Engine Optimization best practices
• Proficient in WordPress, Movable Type, RSS, XML, HTML, Photoshop, DreamWeaver, QuarkXPress, Macromedia Flash MX, Microsoft FrontPage, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, FTP, HomeSite, Pagemaker, PrimeApe Web Tools, UltraEdit, Integrator, Fetch, Pagemill, Swish, AOL's Rainman, and AOL's Big Bowl
• Proficient in Web site reporting and analysis tools including Google Analytics, CoreMetrics, Overture, Omniture, Offermatica
Erin (Sullivan) Capellman’s Specialties:
Online community management, customer relationship management, social media expertise, content development and management, knowledge of SEO best practices.
Erin (Sullivan) Capellman’s Experience
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Freelance Web Writer and Social Media Consultant
Self-Employed
(Internet industry)
August 2008 — Present (1 year 4 months)
Clients include the SiteSense division of NameMedia, Martindale.com, and LexisNexis.com
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Manager of Community and Customer Relations
NameMedia
(Privately Held; 51-200 employees; Internet industry)
2005 — 2008 (3 years )
· Managed all aspects of e-mail newsletter campaigns for special interest community sites, including developing content, integrating advertisements, delivering campaigns, and managing subscriber lists. Monthly average volume of 500,000 mailings. Average open rate of 24% and click rate of 7% for photo.net newsletter.
· Helped set strategic direction for increasing member activity across all sites.
· Ensured best practices for site-to-user communication such that customer touch points are effectively implemented across all sites, including registration/log-in flow, compliance with CAN-SPAM Act, communication of site policies, and more.
· Acted in a consulting role to site producers on best practices for managing and developing user-to-user interaction.
· Tracked and analyzed member behavior to inform programming and site development decisions.
· NameMedia sites include photo.net, geek.com, davesgarden.com, craftster.org, thetruthaboutcars.com, and more -
Community Manager
America Online
(Public Company; 10,001 or more employees; TWX; Internet industry)
2000 — 2005 (5 years )
· Maintained positive relationships with members by resolving conflict and encouraging positive interaction in Web communities.
· Managed a group of employees and volunteers who maintained some of the most active communities on the Web.
· Managed all content for the AOL News and Personal Finance communities, as well as an AOL-exclusive product, Buzzline, that covered the hottest topics and trends on the Internet.
· Produced a weekly e-mail newsletter received by more than one million users.
· Managed hiring process and invoice system for a team of approximately 50 freelancers, producing city guide content -
Editor
AltaVista.com
(Privately Held; 501-1000 employees; CMGI; Internet industry)
2000 — 2000 (less than a year)
News Editor for one of the top 10 most-visited sites on the Internet at the time. Used HTML-based Sonic system to edit and produce news pages.
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Producer
FOXSports.com
(Public Company; 10,001 or more employees; Broadcast Media industry)
1999 — 2000 (1 year )
Edited and produced pages of FOXSports.com. Coordinated special projects including Major League Baseball postseason features and NCAA Basketball preview.
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Editor
SportsLine.com
(Public Company; 201-500 employees; SPLN; Internet industry)
1998 — 1999 (1 year )
Edited and produced nightly coverage for CBS's sports Web site, SportsLine.com, including live updates of a variety of sporting events.
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Producer
NESN
(Online Media industry)
1998 — 1998 (less than a year)
Worked as an online producer for NESN.com, the Web site of the New England Sports Network. Worked out of a tiny little room that used to be a closet, but it was great because it was inside Fenway Park. Can't beat meetings in the left field bleachers of Fenway.
Erin (Sullivan) Capellman’s Education
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Saint Michael's College
1995 — 1998
Additional Information
Erin (Sullivan) Capellman’s Websites:
Erin (Sullivan) Capellman’s Groups:
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AOLAlumni -
Community 2.0 -
Saint Michael's College Alumni -
Online Community Manager
Erin (Sullivan) Capellman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- getting back in touch
