Erin Norton
Media Supervisor at Draftfcb
- Location
- San Francisco Bay Area
- Industry
- Marketing and Advertising
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Erin Norton's Overview
- Current
-
- Media Supervisor at Draftfcb
- Owner at ErinIs
- Education
-
- The University of Connecticut
- Recommendations
-
2 people have recommended Erin
- Connections
-
275 connections
- Websites
Erin Norton's Summary
Passionate media planner/buyer with experience in both traditional and online media. Strong analytical skills, well-rounded industry knowledge and proactive in understanding changing media landscape. Organized team player who eagerly approaches new responsibilities and tasks to provide solutions and exceed expectations.
Specialties
Digital media strategy and execution, traditional planning and buying, email marketing, community development, pay-per-click, social media, online reputation management, website audits, display advertising
Erin Norton's Experience
Media Supervisor
Draftfcb
Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry
July 2010 – Present (1 year 8 months)
Lead strategic development, execution, reporting and optimization across media campaigns
Ensure media deliverables are met on time, on budget and meet quality standards
Work with internal agency teams and clients to identify issues and opportunities on business
Synthesize media and cultural trends to develop recommendations for emerging media
Partner with other departments to ensure integration between Account, Creative, Producers, Finance, Consumer Insights, etc.
Oversee, train and guide media planners and assistant media planners
Owner
ErinIs
2009 – Present (3 years)
ErinIs works with small businesses and web development firms to develop digital marketing strategies.
Provides analysis of current online marketing tactics and website performance
Develops strategy and determines media needs including: web analytics, SEM, social media, email marketing, display and emerging media
Works with other agencies, teams or consultants as needed for any project
Implements media strategy and maintains campaigns on a day-to-day basis
Provides ongoing and final campaign reports
Erin Norton's Education
The University of Connecticut
BA, Communication Sciences, Journalism
2001 – 2005
Activities and Societies: Member of the National Society of Collegiate Scholars Communications Club
Erin Norton's Additional Information
- Websites:
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