Erin Norton

Current

Director of Digital Media at AdEase
Business Development Coordinator at AdEase

Education

The University of Connecticut

Connections

31 connections

Industry

Marketing and Advertising

Websites

Erin Norton’s Summary

Passionate media planner/buyer with experience in both traditional and online media. Strong analytical skills, well-rounded industry knowledge and proactive in understanding changing media landscape. Organized team player who eagerly approaches new responsibilities and tasks to provide solutions and exceed expectations.

Erin Norton’s Specialties:

Digital media strategy and execution, traditional planning and buying, email marketing, community development, pay-per-click, social media, online reputation management, website audits, display advertising

Erin Norton’s Experience

Director of Digital Media

AdEase

(Marketing and Advertising industry)

January 2008 — Present (1 year 11 months)

Developed a digital department, where none previously existed. Managing all aspects of digital media from strategy to reconciliation.
Actively seek out new media trends, products and services.

Responsibilities include:
Identifying client needs, auditing digital assets and opportunities, formulating digital marketing plan and overseeing execution of that marketing plan

Interfacing with clients to present new products or services, deliver progress reports and recommend changes

Executing and optimizing all online activities (SEO, SEM, Social Media, Display, Online Reputation Management, E-mail etc) and managing the day-to-day implementation of all digital media tasks

Researching industry trends, new products and best practices
Business Development Coordinator

AdEase

(Marketing and Advertising industry)

January 2007 — Present (2 years 11 months)

Responsibilities include:

Strategizing on new account acquisition and driving company growth

Developing marketing strategy, timelines and budget for new clients

Pitching for new accounts and selling new products/services to existing client base

Erin Norton’s Education

The University of Connecticut

BA , Communication Sciences, Journalism , 2001 — 2005

Activities and Societies:

Member of the National Society of Collegiate Scholars
Communications Club

Additional Information

Erin Norton’s Websites:

Erin Norton’s Groups:

University of Connecticut Alumni Networking Group (4000+ alumni)
Digital Marketing
New Media Network - Direct Marketing & Social Networking
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.