Erin Hallstrom Erickson

Current

Senior Digital Editor at Putman Media

Past

Group Managing Editor, Residential Construction Group at Reed Business Information
Contributor at Kitchens.com
Senior Editor at Joint Commission Resources

Editor at Cenflo

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Education

Northern Illinois University
Plano High School

Recommended

2 people have recommended Erin

Connections

142 connections

Industry

Publishing

Websites

Erin Hallstrom Erickson’s Summary

Innovative social media strategist with broad publishing background. Extensive project management experience focused on search engine optimization and social networks. Avid blogger and creator of several viral social networks as well as multiple social media campaigns. Search engine optimization expert with excellent return on improving site traffic.

Erin Hallstrom Erickson’s Experience

Senior Digital Editor

Putman Media

(Privately Held; Publishing industry)

March 2008 — Present (2 years 1 month)

Initiated social media campaign through LinkedIn,Twitter and Facebook

Organized and launched redesign of FoodProcessing.com

Developed Search Engine Optimization strategy

Redesigned and launched 6 electronic newsletters
Group Managing Editor, Residential Construction Group

Reed Business Information

(Public Company; RUK; Publishing industry)

January 2005 — March 2008 (3 years 3 months)

Executed print and online content development for 3 B2B titles within the residential construction industry

Led search engine optimization and keyword development teams for internal group; provide SEO consultation to external contributors

Implemented online branding strategy for key projects

Work with internal and external multiplatform teams to produce print and online materials

Using analytics data, wrote print and online articles on business best practices

Established and maintained relationships with key industry players including CEOs of top 100 home building firms, members of the National Association of Home Builders and industry consultants

Member of online content management system case study group

Attended industry tradeshows including International Builders’ Show, Midwest Builders’ Show and National Kitchen and Bath Industry Show

Blogged on www.ProBuilder.com/blogs on issues relating to the home building industry; personal and professional improvement
Contributor

Kitchens.com

(Privately Held; Internet industry)

September 2006 — March 2007 (7 months)

Wrote more than 100 web pages of search engine-optimized content

Styled writing for multiple audience types including remodelers, consumers and designers

Consulted with Editor-in-Chief on taxonomy design
Senior Editor

Joint Commission Resources

(Non-Profit; Hospital & Health Care industry)

December 2002 — December 2004 (2 years 1 month)

Conceptualized and developed compliance-based subscription products and accreditation manuals for the educational arm of the Joint Commission

Wrote and edited copy used in print-to-online subscription product; increased readership more than 20%

Acquired freelance talent; coordinated development schedules for multiple, simultaneous projects

Created company-wide new employee orientation team; initiated communication strategy for new hires
Editor

Cenflo

(Publishing industry)

May 1998 — November 2002 (4 years 7 months)

Developed and edited content for one weekly; one monthly; one bimonthly and two yearly magazines

Established www.cenflo.com; published articles online post-print publication

Executed full-scale redesign for bimonthly magazine

Hired and evaluated all editorial staff; conducted performance reviews for internal and external contributors