Actor (SAG/AEA/AFTRA) and Career/Audition Coach for Actors
Greater New York City Area
- Current
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- Founder/ Coach at The Actors' Enterprise (Self-employed)
- Actor (Self-employed)
- Past
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- Marketing Consultant at Wilderness Films
- Marketing Manager- East Coast at DramaBiz Magazine
- Administrative Consultant at The Transition Network
- Communications and Member Services Director at Actors Alliance of San Diego
- Account Executive at Trader Publishing Company
- Education
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- Pepperdine University
- Recommended
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8 people have recommended Erin - Connections
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- Industry
- Entertainment
- Websites
Erin Cronican’s Summary
I have been coaching actors in the business of acting for more than 6 years, but have been involved in theater as an actor almost longer than I can remember. I had my first juicy stage role at the age of 9 (as the Gander in "Charlotte's Web"), and followed my passion all the way to Pepperdine University, where I received my degree in Theater (Acting Emphasis, with classes in Directing). I began acting professionally straight out of school in San Diego's bustling theater scene but also put my business side to work in the sales and marketing departments of a national advertising magazine publisher.
In 2001 I decided to bring my two disciplines, marketing and theater, together to help San Diego actors reach their goals. My first coaching venture was "Auditions Made Simple", an audition/interview coaching service for high school students applying for college theater/film programs. Almost immediately I branched out to include coaching for adults and found that the need for business training is paramount in the acting industry.
In mid 2002 I was brought on as Communications & Member Services Director at the Actors Alliance of San Diego, a non-profit service organization dedicated to the advancement, exposure and education of the San Diego theater artist. Through AASD, I discovered that I could use my skills to serve actors of all levels, and thus closed my private coaching service in favor of supporting actors at the community level.
Since moving to New York in 2005, I have been steadily working in SAG, AFTRA and AEA projects, including the title role in the independent feature film "Playing Doctor" and 2 roles in the brand new musical "Fritz and Froyim." I am very excited to bring my skills and insights to New York actors in a format that is inspiring, inexpensive and effective.
To learn more about my professional acting background, go to http://www.erincronican.com.
Erin Cronican’s Specialties:
Actor: I'm idealistic, passionate, resourceful and kooky! Preferred genre: Dramas mixed with humor (in either film, TV or theater.) I go deep into the heart of a character while still keeping some of the levity that makes us human.
Coach: business/career coaching for actors including goal setting, marketing materials, and audition technique; providing actors the motivation to take control of their careers.
Erin Cronican’s Experience
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Founder/ Coach
The Actors' Enterprise (Self-employed)
(Self-Employed; Myself Only; Entertainment industry)
2007 — Present (1 year)
The Actors' Enterprise is a one on one coaching service for actors in New York City and beyond. TAE focuses on the business of being an actor and includes consulting in the areas of marketing, business goals and auditioning skills. As actors, not only are we artists but we are also business owners. And no business could survive without a solid business plan, savvy marketing, and effective follow through. That's why I am committed to helping actors learn the ins-and-outs of owning their acting business so that they can feel completely empowered on their career path. I provide optimistic, private coaching that is affordable, comprehensive and, above all, FUN!
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Actor
Self-employed
(Self-Employed; Myself Only; Entertainment industry)
May 1986 — Present (22 years 6 months)
I am a professional actor/singer/dancer and director in New York City. To view my professional resume, visit http://www.erincronican.com/bio.html
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Marketing Consultant
Wilderness Films
(Entertainment industry)
February 2006 — September 2008 (2 years 8 months)
Provide consulting in the areas of marketing, PR, fundraising and outreach for their various films and theatrical projects. Also design and maintain their websites.
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Marketing Manager- East Coast
DramaBiz Magazine
(Privately Held; 1-10 employees; Publishing industry)
March 2006 — April 2008 (2 years 2 months)
DramaBiz magazine provides the theatre industry with well-tested business tools and management perspectives to help them succeed in running their organization.
Duties: Responsible for prospecting and making presentations to new accounts, maintaining and servicing current accounts, tracking market penetration and trends and reporting results to clients and management; consulting clients on appropriate advertising and operating procedures to enhance their business’ visibility; responsible for growth and management of set sales territory. -
Administrative Consultant
The Transition Network
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
January 2006 — December 2006 (1 year)
Support the board and volunteer based committees in the following areas- membership, Peer Group programming and national chapters. Responsible for website updates, bi-weekly newsletter implementation, and support services for fundraising and membership campaigns. Provide consulting for web enhancements, improvements in membership structure, press relations, and development.
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Communications and Member Services Director
Actors Alliance of San Diego
(Non-Profit; 1-10 employees; Entertainment industry)
July 2002 — August 2005 (3 years 2 months)
As Director of Communications: Responsible for increasing the organization’s visibility in the community and effectively communicating information internally to members and externally to the community at large, including: developing program guidelines; acting as press agent; composing two weekly email newsletters to list of 700+ people; designing/maintaining website; and creating promotional literature. Also coordinated education, volunteer and outreach programs.
As Director of Member Services: Responsible for managing the membership program, including: managing member retention & seeking new members; evaluating needs of members then developing and implementing new programs accordingly; managing member benefits and retention/referral incentives; spearheading annual fundraiser and fundraising programs; and increasing organization’s revenues via new & renewed memberships as well as community donations, eg: sponsorships, in-kind donations, auctions & rummage sales. -
Account Executive
Trader Publishing Company
(Privately Held; 201-500 employees; Publishing industry)
April 1997 — December 2002 (5 years 9 months)
Affiliated with San Diego office. Started as a receptionist in 1997, then moved through the customer service department- first as a phone rep then as the field rep supervisor. In 2000 I moved up to the sales department and spent 2 years as an account executive, earning an award for Highest Percentage Growth in 2001. Duties included: Responsible for prospecting and making presentations to new accounts, maintaining and servicing current accounts, tracking market penetration and trends and reporting results to clients and management; consulting clients on appropriate advertising and operating procedures to enhance their business’ visibility; responsible for growth and management of set sales territory. Also took on role of Staff Specialist: Responsible for creating and implementing customer promotions; assisting with web development and implementation of new nationwide, internal database; and coordinating sales department web presence.
Erin Cronican’s Education
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Pepperdine University
BA, Theatre (Acting), 1993 — 1997
- Activities and Societies:
- Theater, Choir, Songfest. Lambda Little Sis
Additional Information
Erin Cronican’s Websites:
Erin Cronican’s Interests:
acting, singing, dancing, baseball (go Padres!), playing with my dog, enjoy culture of all kinds, empowering others and making a difference in the world.
Erin Cronican’s Groups:
SAG (Screen Actors' Guild), AEA (Actors' Equity Association), AFTRA (American Federation of Television and Radio Artists), Artist's Salon NYC, Workshop Theater Project NYC, Landmark Education
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MovieProfs :: professionals working in the Movie Business:: -
Film TV Professionals
Erin Cronican’s Honors:
As an actor:
* Outstanding Female Performance, Best of Fest: "Pieces" (Actors Alliance Festival 2005)
* Outstanding Ensemble Performance, Best of Fest: "The Tree of Life" (Actors Alliance Festival 2003)
* Resident Artist: Diversionary Theatre 1998-2001
* Mary Pickford Scholarship for Excellence in Theatre - Pepperdine University
Actors Alliance:
* Achievement: Increased membership 120% - from a steady 225 in (07/2002) to 568 (07/2005)
* Achievement: Increased monthly website hits 830% - from 65339 (07/2002) to 546363 (07/2005)
Trader Publishing Company:
* Award: “Highest Percentage Growth (34%) for year 2001” – January 2002
* Award: “Superior Performance 1st Quarter 2001” – March 2001
Erin Cronican’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
