Erin Collopy

Creative, Results-Oriented, Socially Savvy Communications, PR, Marketing and Sales Leader

New York, New York
Marketing and Advertising
  1. LinkedIn
  1. Tracx,
  2. Hewlett-Packard,
  3. The Hoffman Agency
  1. Florida State University
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I have a real passion for technology and an insatiable curiosity about the ways it's fundamentally changing how we live and work.

Bringing more than 16 years of experience across start-ups, agency and Fortune 15, I understand what it takes to get things done in any size company. I thrive in a creative, fast-paced, collaborative work environment, which is exactly what I've found at LinkedIn.

I'm currently leveraging my passion for social and marketing chops to help our enterprise clients more effectively leverage the power of the LinkedIn platform to strengthen and promote their talent brand and attract top talent.

Prior to LinkedIn, I headed up marketing, communications, PR, social media and lead generation programs for Tracx, a growing SaaS social media management and analytics start-up based here in NYC.

During my 4 1/2 year stint at HP, I drove global public relations, executive communications and social media programs for its printing, networking, server, security and early cloud computing businesses.

My PR agency years gave me the incredible opportunity to work across a very broad range of technologies and industries, as well as learn how to switch gears effectively. My clients included: wireless sensor network chip pioneer Dust Network, network security provider SonicWall, hi-def wireless audio chip maker STS Wireless, wireless HD video chip maker Amimon and I helped drive thought leadership for law firm Fenwick & West. Also led programs for Penthera, Dimatix, eGain, iPass, NetXen, Visionael, SenSage, SRI International (formerly Stanford Research Institute) and Amazon.

I began my marketing career driving communications programs for 7 years at both a SaaS start-up that provided online automation tools for eBay sellers, as well as a mid-sized company that built voice-enabled applications, General Magic, founded by early Apple folks.

From 2002 to 2003, I also had the amazing opportunity to work from my companies' overseas office in Bangalore, India.


Talent Brand Consultant

– Present (9 months)Greater New York City Area

Helping LinkedIn's corporate clients harness the power of social media, their employees and their networks for more effective branding, marketing and recruitng.

Director of Marketing

(1 year 2 months)Greater New York City Area

Drove global marketing, communications, PR, social media and lead generation programs for a growing SaaS provider of enterprise social media management and analytics.

Sr Manager, Strategic Communications, LaserJet and Enterprise Solutions

(8 months)Cupertino, CA

Managed worldwide strategic communications for HP's LaserJet printing business including PR, social media and external executive communications for its senior vice president.

Worldwide PR Manager

(3 years 11 months)

Responsible for global public relations strategy and execution for HP's networking business since April 2010. Prior to that, led WW PR for HP's Industry Standard Servers (ISS) and Scalable Computing & Infrastructure (SCI) organization focused on scale-out computing, Web 2.0 and cloud and high-performance computing solutions.

Account Manager

The Hoffman Agency
(3 years 1 month)

Responsible for public relations program strategy, development and execution for a wide array of technology clients spanning network security, wireless, semiconductors and consumer technology. Led early social media practice, education and programs.

Sr. Manager, Marketing

(3 years 2 months)

Managed the marketing team at Andale, responsible for all product and corporate marketing inititives including new product launches, online and offline marketing including tradeshows and events, customer communicatations, corporate communications and PR.

PR Manager

General Magic
(4 years)

As PR Manager for General Magic, I was responsiblle for all internal and external communications for the company. Managing our outside PR agency, my responsibilities included creation of press releases, management of media and analyst relationships, coordination of press and analyst tours and tradeshow support, among others.


5 Steps to Boosting Your Talent Brand through Content(Link)

July 2014

In this ebook you will learn how to plan out who you will target with your content, how to create a content calendar, how to curate/create content, as well as how to promote it and measure its success.


Volunteer Experience & Causes

Opportunities Erin is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Erin cares about:

  • Arts and Culture
  • Civil Rights and Social Action
  • Economic Empowerment
  • Human Rights
  • Science and Technology

Organizations Erin supports:

  • American Cancer Society


  • Public Relations
  • Social Media
  • Marketing Communications
  • Marketing
  • Analyst Relations
  • Messaging
  • Digital Marketing
  • Social Media Marketing
  • Building Relationships
  • Social Business
  • Creativity
  • Cross-functional Team...
  • Email Marketing
  • Media Relations
  • Strategic Communications
  • Start-ups
  • Press Releases
  • SaaS
  • Enterprise Software
  • Social Networking
  • Online Marketing
  • Blogging
  • Strategy
  • E-commerce
  • Talent Brand
  • Leadership
  • See 11+  See less


Additional Info

  1. Interests

    • technology (social,
    • mobile,
    • web),
    • innovation,
    • management,
    • the arts--music/theater/dance,
    • professional networking,
    • travel,
    • fashion,
    • pop culture,
    • food,
    • books
  2. Personal Details

  3. Advice for Contacting Erin

Honors & Awards

HP Excellence Award 2010- HP/3Com Integration
Hermes Creative Awards 2008 - Gold Award in the Publicity Campaign category
Association of Marketing & Communication Professionals MarCom Award - Platinum Award (First Place) - External Communications Program

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