User Experience Architect - Creative Strategy / User Research / Interaction Design / Product Management
Greater Los Angeles Area
- Current
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- UX Design Consultant / Creative Strategist at Independent
- Past
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- User Experience Research and Product Management at Snap.com
- User Experience Research Consultant at Independent
- Brand Strategist at TATTOO Brand Consulting
- Co-founder and Principal Consultant at Basho, Inc.
- Education
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- The Kaospilot University
- Lunds universitet
- University of Cambridge
- Recommended
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4 people have recommended Erik - Connections
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- Industry
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- Websites
Erik Wingren’s Summary
I develop interactive brand and product propositions that are informed and inspired by people's behavior and experience.
- I identify design opportunities by observing and listening to users, in action and in context.
- I define earlier stage prototypes by modeling user behavior, providing interaction concepts and specifying functional requirements.
- I refine and validate later stage prototypes, or existing products, through user testing.
- Rinse and repeat.
With 10 years in Interactive Media, I have acquired the experience and perspectives that allows me to add unique value to every aspect of the product/service development process – from discovery to launch – as a pragmatic User Experience Architect or as a UX-centric Product Manager.
Erik Wingren’s Specialties:
Interaction Design, Information Architecture, Product Management, UX Design Management, User Research, Design Research, Usability Testing, Usability Design, User Centric Design, Brand Research, Brand Strategy, Process Design, Process Facilitation
Erik Wingren’s Experience
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UX Design Consultant / Creative Strategist
Independent
(Internet industry)
April 2008 — Present (1 year 4 months)
Freelance User Experience Architect - Creative Strategy / User Research / Interaction Design / Product Management for product and agency clients:
Iconmobile: Developing processes and practices for the company's mobile marketing offering. Leading mobile campaigns from research to ideation to execution and analysis for Iconmobile’s clients such as Windows Live for Mobile, Live Search for Mobile and Xbox.mobi.
Snap.com: Realigning the company's messaging with its' rapidly evolving product offering, overseeing production of new and revamped marketing collaterals as well as a redesign of the company web site. -
User Experience Research and Product Management
Snap.com
(Privately Held; 51-200 employees; Internet industry)
February 2005 — March 2008 (3 years 2 months)
Initially hired to head User Experience Research, the role morphed over time to more general UX- and Product Management:
- Initial ideation and definition for prototype development.
- Definition and prioritization of research needs and goals.
- Design and execution of user-centric research studies.
- Translating learnings into actionable recommendations and actively guiding product development in rapid design iteration.
Snap.com is an Idealab! Company. -
User Experience Research Consultant
Independent
(Internet industry)
October 2003 — February 2005 (1 year 5 months)
Design and execution of research studies that identify and validate design opportunities that are informed and inspired by people's behavior and experience. Primarily for clients in the software or Internet space.
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Brand Strategist
TATTOO Brand Consulting
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2003 — September 2003 (5 months)
Brand Research and Strategy for clients such as ABC Networks, Banana Republic, Condé Nast, Discovery Networks, LACMA and Yahoo!
Responsible for initial client meetings, requirement identification, project scooping, writing proposals, research study design development and management, respondent recruiting and facilitation of focus groups and in-depth interviews on everything from editorial to campaign creative to usability testing, and development of Brand & Product strategy based on aggregated research. -
Co-founder and Principal Consultant
Basho, Inc.
(Management Consulting industry)
June 1999 — April 2003 (3 years 11 months)
Management Consulting and Design Research for European companies looking to learn from the creativity and innovation of Silicon Valley during the dot-com boom and bust.
Guided executive teams of primarily Scandinavian companies in “field explorations”, focusing on user-centric business process design for European and North American markets.
Clients included Absolut Vodka, DHL, Ericsson, Skandia Insurance Group, Swedebank, Telia and Volkswagen.
Erik Wingren’s Education
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The Kaospilot University
Leadership, Organisation & Innovation 1996 — 1999
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Lunds universitet
Social Anthropology, Political Science 1994 — 1996
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University of Cambridge
CPE , International A Level Certificate of Proficiency in English , January 1994 — July 1994
Erik Wingren’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
