Erik Wennerstrom

Public Company; 1001-5000 employees; TXT; Defense & Space industry

August 2008 – April 2011 (2 years 9 months) Wilmington, Massachusetts

I led the Communications Technology team which was responsible for the online communications and digital media efforts of Textron Systems and its Operating Units. This included managing the external websites, employee portal/intranets and extranets. In addition I was responsible for researching and making recommendations on the best uses of technology such as desktop video and digital signage. In a nutshell, if it was electronic then I had my hands in it. A key success I had was the development of a social media strategy that met the needs of the six business lines while complying with legal and regulatory mandates.

It is rare that you get a chance to build something from nothing and was able to do it in one of the most diverse companies in the world.

Highlights:

• Rebranded web properties to align with corporate branding initiatives. Currently revamping sites including new color scheme, improved navigation, social media profiles and enhanced multimedia features such as video light boxes.
• Developed a website keyword selection process which resulted in top rankings in search engines.
• Devised a comprehensive social media strategy that was approved and adopted by senior company leadership.
• Introduced web marketing concepts to complement traditional marketing methods resulting in increased leads from targeted audiences.
• Created a corporate web strategy consisting of short-term releases and long-term initiatives around design, content and functionality, resulting in faster time to market and higher quality releases.

Public Company; 1001-5000 employees; TXT; Defense & Space industry

August 2005 – August 2008 (3 years 1 month) Wilmington, Massachusetts

I was the first and only person to hold this job which was devoted full time to managing the internet and intranet presence of Textron Systems and its Operating Units. As such, I managed the strategy and operations of external websites as well as the employee portal. As the company grew, so did the job and eventually expanded to include all digital media and evolved into the Manager, Communciations Technology position which I held for about three years.

Highlights:

• Instituted a website release process for content and technical changes, ensuring quality control of web content.
• Oversaw rollout of an employee portal that included shutting down four intranets and transitioning them to a single portal framework managed by a content management system (CMS) with over fifty active contributors.
• Established cross-functional web steering committees, which serve as voice of the customer and help provide direction for future web initiatives.
• Introduced web analytics reporting and produced reports for senior management which provided a way to measure success of website initiatives.
• Served as chairman of Textron enterprise committees dedicated to sharing best practices for managing external websites and employee portals across nine business units.

March 2003 – August 2005 (2 years 6 months)

The world of Internet Affiliate Marketing continues to fascinate me just as much today as it did five years ago.

I used this site as a personal playground of sorts and a place to try new things and enhance my skills. I was able to learn about internet marketing, search engines, PPC, affiliate partnerships and electronic advertising by actually doing it rather than reading about it.

A great benefit of having this site was it provided me the room to make mistakes and learn from them before I implemented things in my day job.

April 2000 – July 2005 (5 years 4 months) Boston, MA

Managed daily operation of DOR Internet and Intranet sites. Formulated Internet/Intranet strategy and standards. Worked with business groups to ensure that web content is fresh and relevant. Oversaw the redesign of the DOR Intranet. Directed the analysis of website usage and extrapolate trends for senior management. Acted as liaison between technical staff and business groups. Managed relationships with internal and external web constituencies.

Highlights:

• Directed the implementation of a Content Management System (CMS) which resulted in faster content generation cycles.
• Spearheaded an intentions-based website design which resulted in an increase of website visits and visit duration.
• Introduced search engine optimization concepts resulting in top search engine rankings for tax related terms and one click access to tax information for users.
• Led the redesign of the DOR Intranet, which led to increased employee adoption.
• Implemented web analytics reporting and identified trends for senior management decision making support.

August 1997 – April 2000 (2 years 9 months)

Developed Internet/Intranet strategy for Audit Division. Researched and introduced new business applications of the Internet for the Audit Division. Designed and built spreadsheet application for more efficient performance reporting. Analyzed performance reports and identified trends in the data for review of Deputy Commissioner. Performed Ad Hoc reporting as requested by Audit Division Executive Management.

February 1996 – August 1997 (1 year 7 months)

Liaison with Legislature and business community on sensitive tax and child support enforcement matters. Managed daily schedule of events for the DOR Commissioner. Assisted in management of daily operations of the Executive Division. Completed miscellaneous tasks as requested by DOR Commissioner.

Public Company; 201-500 employees; ASGN; Staffing and Recruiting industry

June 1995 – February 1996 (9 months)

Marketed technical contract services to companies. Worked with companies to ascertain and satisfy temporary staffing needs. Performed contractor reference checks and follow-up service.