Brand manager for authors/speakers
Greater Boston Area
- Current
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- Brand Manager (Self-employed)
- Past
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- Manager, Creative Operations at Wordworks, Inc.
- Project Manager at Wordworks, Inc.
- Education
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- Hamilton College
- Connections
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55
connections
- Industry
- Online Media
- Websites
Erik Hansen’s Summary
Behind every great brand is a visionary. Behind every great visionary is someone helping them create branded content. I help visionaries establish and extend their personal and business brands with modern media.
The world’s greatest brands have a story to tell. In the information age, these stories can be told by publishing bestseller books, producing films, and developing web-based communities. I help authors, speakers, academics and CEO’s brand themselves and their organizations by pulling their brand’s ‘never-ending story’ and translating that story into literary works that secure their place in today’s market – and tomorrow’s history books.
Since 1998, I have helped Tom Peters manage his global brand. With a business card that reads “Minister of Culture,” I continually explore new ways to transmit and spread the Tom Peters culture to corporations and a new generation of business leaders. My collaborations with Tom have included The Pursuit of Wow!, The Circle of Innovation, the Reinventing Work book series, Re-imagine! Business Excellence in a Disruptive Age, the Essential Series, the public television program Re-imagine!, online learning projects with Ninth House, Better Life Media, the ImpactChannel (in conjunction with Washington Speakers Bureau), the Top 500 website/blog at www.tompeters.com, and alliances with various online publishers.
Erik Hansen’s Experience
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Brand Manager
Self-employed
(Self-Employed; Myself Only; Online Media industry)
September 1998 — Present (11 years 3 months)
Brand development, web site traffic growth, online and offline publishing. Also conduct Cool Friend interviews at www.tompeters.com.
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Manager, Creative Operations
Wordworks, Inc.
(Privately Held; 11-50 employees; Writing and Editing industry)
June 1996 — September 1998 (2 years 4 months)
Responsible for managing creative operations for North America's most prominent business ghost-writing firm. Oversaw the development of bestseller books for academics, CEOs, politicians, and Big 5 consulting firms. Personally led numerous book development projects from the innovation stage through global publication.
Inspired creative staff in the areas of research, writing, editing, graphic design to advance the style and content of business books to meet the needs of today's MTV-generation reader. Using the new approach, published two breakthrough books: Tom Peters' The Circle of Innovation, and Deloitte Consulting's The Power of Corporate Kinetics. Developed a prototype Web site, BusinessEdge, which translated the literary works of Wordworks' authors into interactive seminars and problem-solving tools for managers and front-line workers. Contributing authors included Michael Hammer, Rosabeth Moss Kanter, Tom Peters, Fred Wiersema, among others. -
Project Manager
Wordworks, Inc.
(Privately Held; 11-50 employees; Writing and Editing industry)
March 1993 — June 1996 (3 years 4 months)
Responsible for managing the development of management books for the world's most recognized executives and consulting firms. Managed customer relationships with authors, literary agents, and publishers with the objective of radically improving customer satisfaction and repeat business. Because of creative results and customer satisfaction ratings, promoted to manager of creative operations.
Erik Hansen’s Education
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Hamilton College
B.A. , English , 1972 — 1977
Additional Information
Erik Hansen’s Websites:
Erik Hansen’s Interests:
Digital publishing and other online ventures, online learning, bicycling, Pan-Mass Challenge, skiing, tennis, cooking
Erik Hansen’s Groups:
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Professional Speakers and Seminar Leaders -
Seminar/Workshop Leaders PEG (Professional Emphasis Group) of the National Speakers Association NSA
Erik Hansen’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
