Erik Johnson

Current

General Manager, cubeless at Sabre Holdings

Past

Director, Interactive Strategy and Product Management at The Dallas Morning News
Group Marketing Manager, Consumer Experience / Marketing / CRM at Verizon Information Services
Vice President, Product Management/Development at Bank of America

Corporate Marketing Manager at MD Buyline

see less...

1 more...

Education

Southern Methodist University - Cox School of Business
Southern Methodist University
Southern Methodist University

Eau Claire Memorial

see less...

1 more...

Recommended

18 people have recommended Erik

Connections

489 connections

Industry

Marketing and Advertising

Websites

My Company

Erik Johnson’s Summary

Erik Johnson’s Specialties:

web 2.0, social networking, social media, enterprise software, market strategy, marketing, communications, product development and launch, brand development and awareness, advertising, public relations, innovation, customer relationship management (crm), market research and competitive intelligence, database marketing, e-commerce (interactive, Internet) marketing.

Erik Johnson’s Experience

General Manager, cubeless

Sabre Holdings

(Privately Held; Information Technology and Services industry)

May 2008 — Present (1 year 7 months)

Responsible for launch and growth of cubeless, the award-winning enterprise social networking product that helps companies and other organizations become more productive through uncovering hidden employee knowledge, expertise, experiences, and relationships, sharing best practices, asking and answering and internal networking.
Director, Interactive Strategy and Product Management

The Dallas Morning News

(Public Company; 1001-5000 employees; Newspapers industry)

November 2005 — May 2008 (2 years 7 months)

Responsible for integrated business strategy, execution and results for DallasNews.com and its affiliated interactive properties. Specific duties include:

• Evaluate, develop and oversee execution of a unified TDMN interactive strategy that involves and incorporates:
o Audience development and research
o Editorial and content development and maintenance
o Site development and maintenance
o Technology development and maintenance
o Sales products and platforms
o Marketing, advertising and promotion processes and execution, including brand, direct response and CVM
• Evaluate, develop, and drive execution for optimizing current and creating next generation user features and advertising products
• Ensure a world-class user experience on interactive properties
• Evaluate, make recommendations and work with senior management to drive execution for partnerships, strategic vendor sourcing, and acquisitions
Group Marketing Manager, Consumer Experience / Marketing / CRM

Verizon Information Services

(Public Company; 10,001 or more employees; VZ; Online Media industry)

January 2000 — November 2005 (5 years 11 months)

Formerly Verizon Information Service, this company is now called Idearc Media.

Responsible for strategy, execution and results for managing customer contacts and optimizing relationships in order to drive traffic, penetration, retention and up-sell of products. Manage the consumer marketing functions, driving usage of and ensuring a compelling consumer user experience on the SuperPages.com online site and alternative distribution channels. Specific functions include:
· Manage database, market segmentation, direct mail and e-mail programs for personalized communications
· Monitor and manage customer value perceptions
· Promote site usability (including intuitive navigation & functional design)
· Develop and implement consumer marketing strategy for product
· Build brand image and awareness through promotion and advertising
· Direct consumer and partner research and analysis
· Establish and manage third-party relationships
Vice President, Product Management/Development

Bank of America

(Public Company; 10,001 or more employees; Financial Services industry)

February 1996 — January 2000 (4 years )

Managed a team of seven Product Managers creating Bank of America's online corporate cash management platform.

Responsibilities included:
Assessing market needs
Creating product strategies and content
Managing development priorities
Leading market launches
Developing third-party partnership relationships
Coordinating marketing and technical requirements

Worked with sales organization to perform on-site consulting for bank clients, helping them determine which bank products best met their needs to streamline cash management processes, set daily cash positions, improve cash forecasting, and invest on a short-term basis.

Additional responsibilities included:
Consulting with Sales Officers to determine the best suite of products and technologies to meet the needs of prospective clients
Preparing RFP responses for bank treasury proposals
Training new users on bank products
Development and deployment of collateral
Coordination of trade show participation
Corporate Marketing Manager

MD Buyline

(Privately Held; 51-200 employees; Hospital & Health Care industry)

April 1993 — February 1996 (2 years 11 months)

Managed MDB corporate identity and positioning of hospital technology consulting products through responsibilities, including:
Developing competitive analysis
Managing internal and external communications
Optimizing customer management processes
Preparing sales collateral and tools
Assuring service quality

Erik Johnson’s Education

Southern Methodist University - Cox School of Business

MBA , Marketing , 1991 — 1993

Internship with Tracy Locke Advertising, Regional Marketing Group, on the Pepsi account; awarded "Intern of the Year."
Southern Methodist University

BA , Journalism , 1984 — 1988

Recipient of the "M" Award, the highest award given to students for service to the university.

Activities and Societies:

Station Manager, KSMU Radio. Commentary Editor, The Daily Campus. Founder, SMU Video Yearbook.
Southern Methodist University

BA , Political Science , August 1984 — May 1988
Eau Claire Memorial

1981 — 1984