Erik Robinson

Erik Robinson

Managing Director - eBusiness

Greater Los Angeles Area

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Erik Robinson's Overview


500+ connections


Erik Robinson's Summary

Senior eBusiness executive with over ten years of experience in digital marketing, CRM, usability, application design and eBusiness. Demonstrated success in developing consumer-centric strategies, programs, and initiatives with a history of exceeding goals in fast-paced, multi-channel, multi-business line environments in medium to large companies. Dedicated to continually improving usability, internal efficiency and the overall customer experience while simultaneously delivering significant, quantified improvements in key performance indicators.


Digital and interactive marketing, digital strategy, mobile strategy and development, social media, interface design, consumer-centric strategy, technological forecasting, banner and rich media advertising, email marketing, CMS implementation, website redesign, usability analysis, Web application optimization, financial planning, team leadership, department building, business case development, brand marketing.

Erik Robinson's Experience

Managing Director - eBusiness

AAA - Auto Club Enterprises

Nonprofit; 5001-10,000 employees; Insurance industry

January 2007Present (7 years 9 months) Costa Mesa, CA

Established and defined digital as a discipline and business channel within a legendary yet surprisingly complex financial conglomerate. Developed the creative vision for the channel and recruited the talented and dedicated team capable of delivering on said vision.

Together, we redefined the role of email marketing, dramatically expanded SEM and reintroduced display to drive acquisition and retention at significant CPL/CPS efficiencies.

We introduced and developed social media, mobile, CMS, UI/UX usability disciplines and research, and the opportunity of self-service. We instituted process and disciplines to relentlessly focus on member satisfaction and experience meshed with a drive to find significant efficiencies by adopting common enterprise architectural standards and web applications across business verticals and subsidiaries.

With a focus on results and by simply delivering on the creative and strategic vision we established, digital has been organizationally transformed from a niche marketing exercise into a proven, reliable, critical and ever-growing business channel. Growing from a team of 2 to nearly 50 in just a few years, has been challenging and immensely rewarding. Our great eBusiness team is a blend of talented individuals with expertise in digital marketing, content strategy, digital product management, application development and integration, delivery management (project management and QA), system design and architecture, production management and design and usability.

This business unit is now responsible for 5 websites (traditional and mobile), more than 70 web applications, several iOS and Android apps, digital customer service, growing social media channels, tens of millions of member interactions, cost-efficient business acquisition through innovative digital marketing, and daily sales and transactions topping $1,000,000 across a suite of insurance, automotive, membership, discounts, financial and travel products and services.

Interactive Marketing Manager

Jaguar Cars North America

Public Company; 10,001+ employees; Automotive industry

20032007 (4 years)

• Identified need for redesign of Jaguar’s consumer website and spearheaded changes resulting in a consumer-centric global cross-brand redesign of the Jaguar and Land Rover websites.
o Realized 40% improvement in customer satisfaction, 25% lift in brand impression, 107% increase in leads and 28% increase in propensity to buy.
o Reduced average broadband homepage download time from 3 min to 3 seconds.
• Coordinated with major film studios including Warner Bros. and MGM to develop joint integrated campaigns for film releases featuring product integration (Die Another Day, Oceans 12, Catwoman).
• Produced Peter Chung penned branded entertainment webisode series to drive younger acquisition.
• Responsible for $6.8MM interactive marketing budget for Jaguar US.
• Developed targeted CRM programs and lead revamp of lead management processes and systems.
• Lead digital marketing efforts for the launch of two all-new vehicles and two vehicle refreshes.
• Initiated and launched standardized cross-carline specifications reporting across all mediums.
• Lead major redesign for the "Build your Jaguar" car configurator (203% increase in leads) and established scheduled structured monthly enhancements with Michigan based IS support team.
• Launched and managed monthly eNewsletter program to owners and handraisers touching over 300,000 subscribers/mo with average click-through rates increasing up to 42% (industry average 19%).
• Shifted online advertising banner strategy improving click-through rates to 9 times industry average.
• Managed direct marketing initiatives including customer retention and in-market programs.
• Directed redevelopment of the US dealer website program resulting in a 99% increase in leads.
• Implemented an outbound call campaign resulting in a 747% YoY increase in dealer interaction.

Purchasing System Deployment Analyst

Ford Motor Company

Public Company; 10,001+ employees; F; Automotive industry

20022003 (1 year)

Identified, analyzed and repaired registration issues with international supplier base to Ford Motor Company, directly resulting in a 90% reduction in failed blanket orders and an 80% reduction in related help desk calls.

Lincoln Product Marketing Aviator/Navigator

Ford Motor Company

Public Company; 10,001+ employees; F; Automotive industry

20012002 (1 year) Dearborn, MI

• Specialized as future technology analyst tracking and predicting where competitive in-vehicle technology would be 5-8 years out.
• Analyzed and tracked future competitive programs, recording details in a living document, to assist the engineering and brand teams in determining future product direction.
• Developed order guides, brand positioning statements, brand bullseyes and other strategic documents.
• Provided the "voice of the customer" in meetings with the engineering and finance community.

Systems Designer/Developer - Arizona Proving Grounds

Ford Motor Company

Public Company; 10,001+ employees; F; Automotive industry

20002001 (1 year)

Cradle to grave development of an all-new system and process that moved the company from a paper based, headcount intensive process to one that was computerized. Singularly responsible for entire project including requirements, design, architecture, wireframes, development, hardware, implementation and training. Bottom-line savings of over 225 hours per month in security personnel time.

Erik Robinson's Skills & Expertise

  1. Digital Strategy
  2. Email Marketing
  3. Team Leadership
  4. Product Development
  5. Usability Design
  6. Website Redesign
  7. Online Advertising
  8. Interactive Marketing
  9. Web Applications
  10. Optimization
  11. Banners
  12. Digital Marketing
  13. Online Marketing
  14. SEM
  15. Social Media Marketing
  16. Web Analytics
  17. Social Media
  18. SEO
  19. Digital Media
  20. Strategic Planning
  21. Financial Reporting
  22. E-commerce
  23. Online Branding
  24. Website Development
  25. Direct Marketing
  26. Business Planning
  27. Marketing Strategy
  28. Analysis
  29. Lead Generation
  30. Team Building
  31. Interactive Advertising
  32. Budgeting
  33. Mobile Marketing
  34. Mobile Applications
  35. Budgets
  36. Web Design
  37. Advertising
  38. Management
  39. Business Intelligence
  40. Integrated Marketing
  41. Usability Engineering
  42. Marketing
  43. Product Management
  44. Analytics
  45. CRM
  46. Product Marketing
  47. Mobile Devices
  48. Creative Direction
  49. Cross-functional Team Leadership
  50. Content Strategy

View All (50) Skills View Fewer Skills

Erik Robinson's Education

Scrum Master


Penn State University


Valhalla HS


Contact Erik for:

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  • reference requests
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