Erik Moe

Current

Account Supervisor at Wunderman

Past

Interactive Producer at DDB Seattle
Account Executive at DraftFCB Worldwide - The Hacker Group
Assistant Account Executive at BBDO

Marketing Assistant at BNC (Bragman Nyman Cafarelli)

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Education

Pepperdine University

Recommended

11 people have recommended Erik

Connections

400 connections

Industry

Marketing and Advertising

Websites

Erik Moe’s Summary

A highly effective digital marketing manager with a passion for technology and 6 years cross-functional expertise in account management, digital and social strategy, data strategy/analytics and media with category experience in tech/software, automotive, entertainment, hospitality and consumer packaged goods.

Account Experience:

Microsoft
Mitsubishi Motors North America
Netflix
Safeco Insurance
Kawasaki Motors Corp
T-Mobile
Xerox
AAA
The Lodges at Calistoga Ranch
RSA Conference 2008
Sony Computer Entertainment America
General Motors
Johnson & Johnson
Speakeasy

Erik Moe’s Specialties:

Account Management, Digital Production, Direct Response Strategy, Email Marketing, SEO, Data Analytics (Atlas, WebTrends, Omniture), Online Media, Best Practices in Digital Design, Online Campaign Management, Vendor and Partner Management

Erik Moe’s Experience

Account Supervisor

Wunderman

(Public Company; WPPGY; Marketing and Advertising industry)

June 2009 — Present (7 months)

Manage SMB and Partner business for Microsoft's relationship marketing agency of record. Lead creative, online media, social, data/analytics, and tracking/reporting practices to meet client financial and brand objectives.
Interactive Producer

DDB Seattle

(Public Company; OMC; Marketing and Advertising industry)

September 2007 — June 2009 (1 year 10 months)

Manage end-to-end digital projects to accomplish acquisition, CRM and retention objectives for Microsoft US BMO and CMG.

Proven track record of guiding cross-functional teams, clients and vendors through project discovery, marketing strategy and messaging development, information architecture/user experience audit, creative and content development, production/site build, deployment, tracking/reporting and optimization

DDB lead and primary point of contact for third party ad server-Atlas Advertising Suite. Lead strategic discussions with clients to set-up tracking and reporting objectives, requirements and action tagging strategy.

Manage key relationships with both clients and third party partners including web development, email deployment, database management, SEO/SEM, third party ad server, lettershop and print production.
Account Executive

DraftFCB Worldwide - The Hacker Group

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

2006 — September 2007 (1 year )

Responsible as the agency’s day-to-day client contact with regard to strategic planning, project management, execution and analysis for all assigned accounts including Netflix, Kawasaki Motors, AAA, Speakeasy, Calistoga Ranch and RSA Conference 2008.
Assistant Account Executive

BBDO

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

2005 — 2006 (1 year )

Managed production of television, radio, print, out of home and POS advertising executions for Mitsubishi Motors North America. Ensured that projects were executed on time, on budget and in accordance to client objectives. Directed Regional Dealer Advertising (RDA) Program and maintained communications across five regions.
Marketing Assistant

BNC (Bragman Nyman Cafarelli)

(Privately Held; 51-200 employees; Public Relations and Communications industry)

2004 — 2005 (1 year )

BNC is one of the leading marketing communications firms operating within the entertainment and lifestyle/pop culture arena. BNC executes brand-based marketing programs, integrating such core competencies as event marketing, celebrity/influencer marketing and outreach, product integration, sponsorships, PR, promotion and total project management.

Erik Moe’s Education

Pepperdine University

B.S. Business Administration , Marketing , 2000 — 2004

Activities and Societies:

Advertising Club, PRSSA

Additional Information

Erik Moe’s Websites:

Erik Moe’s Interests:

Digital Strategy and Measurement, Social Media, Online Media, Mobile, Microsoft

Erik Moe’s Groups:

Northwest Internet Advertising Group, Seattle Advertising Club, Entertainment Publicists Professional Society, Pepperdine Alumni Association - Seattle Chapter