Erik Holladay

Current

• Global Marketing Director 3 Divisions at Intertek

Past

• Business Development Director at SGS
• Sales Representative, Sales Manager at VWR Scientific

Education

• Florida International University
• Golden Gate University
• San Jose State University

• Livermore High School

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Recommended

5 people have recommended Erik

Connections

365 connections

Industry

Marketing and Advertising

Erik Holladay’s Summary

Work email: erik.holladay@intertek.com
Twitter: @ErikHolladay
Blog: http://erikholladay.blogspot.com/

Skilled, high-energy professional with a strong, unbroken track-record of success in B-to-B marketing, sales and business development.

Expertise includes:
- Global B-to-B Marketing, Sales and Business Development.
- Web and Search Engine Marketing, SEO, PPC, Social Media, etc.
- Technical and Industrial Sales and Marketing.
- Lead Generation: Strategic to Transactional.
- Enquiry Center Creation and Optimization.
- CRM & CMS Implementation & Operation Expertise.
- Attracting High Margin Business cost-effectively.
- Tactical PR to target key markets & drive enquiries.
- Trade Shows, Advertising, more.

Customers include major international corporations, large national companies and smaller regional firms across the world.

Implementation of Web marketing has transformed the business, generating thousands of monthly leads which has driven the creation of a global network of enquiry centers to handle the growing number of sales leads.

Well experienced in marketing and sales, I generate quality enquiries for our sales funnel, converting them into sales and strategic business opportunities, including Million Dollar projects.

My expertise and enthusiasm for Web marketing brings tens of thousands of quality business enquiries across global markets and languages each year, producing millions of dollars in profitable top-line organic growth, including top-level executive and decision-maker enquiries for strategic outsourcing, acquisition and project opportunities.

I have a strong background in Search Optimization, Adwords, PR, CRM Integration, Sales Funnel Activity, Advertising, Trade Shows, Business Development across industries, markets, languages and geographies.

I make strong contributions to global lead generation, marketing, niche markets and sales growth for North America, Latin America, Europe, Asia Pacific and the Middle East.

Erik Holladay’s Specialties:

Marketing, Business Development, Lead Generation, Search Engine Marketing, SEO Optimization, B-to-B Marketing, B-to-B Sales, Strategic Marketing and Business Development, Trade Show Managment, Sales Management and more.

Erik Holladay’s Experience

• Global Marketing Director 3 Divisions

  Intertek

  (Public Company; ITRK; Oil & Energy industry)

  December 1999 — Present (10 years )

  Global Marketing Director for three Intertek Divisions:
  1. Intertek Oil Chemical and Agri Division
  2. Intertek Analytical Services Division
  3. Intertek Minerals Division

• Business Development Director

  SGS

  (Public Company; 10,001 or more employees; SGS; Consumer Services industry)

  January 1996 — December 1999 (4 years )

  Business Development Director and Marketing Director for SGS oil and chemical industry laboratory services in the USA. Responsible growing our submitted samples and project oriented work for the laboratories. Driver and key contributor for the first working commercially oriented SGS website for oil and chemical services in 1998, which began generating quality business enquiries and contacts from the very beginning.

• Sales Representative, Sales Manager

  VWR Scientific

  (Privately Held; 5001-10,000 employees; Biotechnology industry)

  March 1982 — December 1995 (13 years 10 months)

  Selling and Marketing laboratory instruments, equipment and supplies to a wide range of industries, including electronics, semiconductors, pharmaceuticals, biotechnology, chemical, refining, exploration and production, food, environmental and research and development companies in California (Silicon Valley), Florida + Latin America/Caribbean and Texas. President's Club twice, Sales Rep of the year, Rookie of the Year for VWR. I left VWR in 1985 to join a small California start-up firm (Hestia), then joined Avery Industrial Division (President's Club Award) from 1985 to 1988, returning to VWR to pioneer a new sales territory in Florida. In Florida I drove our market share at good profit from 7th place to 3rd place in 3 years.

Erik Holladay’s Education

• Florida International University

  Graduate Business Classes 1988 — 1989

  3.7 GPA

  Activities and Societies:

  Part Time attendence at Night

• Golden Gate University

  Graduate Business Classes - Business 1983 — 1984

  3.8 GPA

  Activities and Societies:

  Part time attendance at night.

• San Jose State University

  BS , Marketing Business Administration , 1975 — 1980

  Worked while attending University. 3.6 GPA in major.

  Activities and Societies:

  As well as obtaining a BS in Business at SJSU, I obtained a Minor in Biology and Chemistry. was a Member of the Delta Sigma Pi Business Fraternity, and a Consultant for the US Small Business Adminstration.

• Livermore High School

  HS Diploma , College Prep , 1972 — 1975

Additional Information

Erik Holladay’s Interests:

Marketing, Internet Marketing, Search Engine Marketing, B-to-B Demand Generation, CRM, Global and Multilingual web marketing, Web metrics and ROI. International Business, Finance, Economics, Current Events, History.

Erik Holladay’s Groups:

Marketing Sherpa, American Society for Testing and Measurement (ASTM), Instrument Society of America (ISA), Society of Plastics Engineers (SPE), American Association of Cereal Chemists (AACC), others

•    LinkedSEO
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    InHouston
•    Inbound Marketers - For Marketing Professionals
•    Global Petroleum Group
•    Google Adwords Qualified Individuals
•    Google Group
•    Search Engine Strategies Conference & Expo
•    eMarketing Association Network
•    Online Advertising Professionals
•    ThoseinMedia
•    Search Marketing Salon
•    Search Engine Land
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    SearchEngineWatch.com Forums
•    Linked:Energy (Energy industry expertise)
•    Wind Energy Professionals
•    OIL, GAS and ENERGY WORKERS WORLD WIDE
•    American Petroleum Institute
•    Oil and Gas Community
•    Asset Integrity Management
•    Multicultural Marketers Group
•    Minerals and Metals Professionals Globally
•    SAMFORCE Sales and Marketing Professionals
•    SJSU College of Business Alumni Network
•    Intertek
•    Petroleum Downstream
•    HiMA
•    NPE 2009--The International Plastics Showcase produced by SPI (The Society of the Plastics Industry)
•    Pittcon
•    Oil & Gas e-Transaction Forum
•    Discussions Forum Related To ASTM International Activities
•    OFFSHORE TECHNOLOGY CONFERENCE
•    Chemspec Europe
•    SEO Traffic Spider
•    B2B Lead Generation Roundtable
•    Houston Business Professionals
•    LiMSforum.com - The professional network for LIMS, Laboratory, Scientific & Health Informatics
•    SPE - South Texas Section (Society of Plastic Engineers)
•    Oil & Gas Directory
•    ChromatographyTalk.com
•    LabCareers.com
•    Digital Communication
•    Facebook & Twitter For Business
•    WebAttract Thought Leadership Webinars and Webcasts

Erik Holladay’s Honors:

Google Adwords Qualified Individual
Google Adwords 101, 201, 301 Seminars
Landing Page Optimization Professional Certification Course, Marketing Experiments
Search Engine Marketing, Search Engine Optimization
Global Key Account Management Training (UK)
Project Management, Project Management Institute PMI
Sales Representative of the Year
Presidents Club VWR Scientific (2 times)
Presidents Club Avery Industrial Division
Sales Rookie of the Year
Consultative Sales Training
Small Business Administration Consultant

Erik Holladay’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch