Erik Burckle

Current

President & Founder at Strategic Management Solutions (Self-employed)

Past

National VP of Sales & Marketing at Neumann Homes
Division Senior Marketing Director at Centex Homes
Director, Business Intelligence at 3Com Corporation

Senior Market Intelligence Manager at Lucent Technologies
Various Positions at Motorola
Various Positions at MacKay & Company

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3 more...

Education

Lake Forest Graduate School of Management
Northern Illinois University
Glenbard East High School

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Recommended

11 people have recommended Erik

Connections

133 connections

Industry

Management Consulting

Websites

My Website

Erik Burckle’s Summary

Solid business leader who delivers strong market growth and revenue performance.

* Increased weekly gross sales by 300% through implementation of new market / competitive analysis tool while managing an $8.5M marketing budget, co-managing 40+ sales force and a marketing staff of six (Neumann)
* Increased retail sales revenues by 25% by conducting extensive customer satisfaction survey for the Internet appliance market resulting in a refocusing of marketing communication initiatives to target specific consumer segments. (3Com)
* Established new records for operational marketing achievements by producing record numbers of qualified customers taking the Division from #7 to #2 in one of the most competitive markets in the country – instrumental in driving revenues to exceed $50M for the first time in the divisions history. (Centex)
* Improved market share by as much as 10% in one year through the creation of a new global strategic offer marketing organization for targeting unique total solutions to specific customer segments. (Lucent)

Creative thinker who boosts profit through organizational development and improvement.

* Established three to five year land acquisition, product and customer focus strategy for division through an extensive, in-depth supply/demand analysis of the Chicago housing market (Centex)
* Optimized company’s Internet presence yielding 30% increase in web based sales leads within 90 days (Neumann)
* Created first competitive intelligence position for division whose contributions were directly attributed to saving the corporation over $4M (Motorola)
* Created strategic tool for assessing and prioritizing international markets on a basis of opportunity versus risk that optimized resources for pursuing additional business in foreign markets garnering over a 30% gain in international business prospects. (Lucent)

Erik Burckle’s Specialties:

Signature Skills

Key Account Relationship Management
US & Foreign Business Development
New Product Creation and Launch
Staff Training and Development
Strategic Sales and Market Planning
Operational Marketing Campaigns
Policy and Process Improvement
Brand Management
Budget Management, Planning and Forecasting
Business Intelligence

Experience in the following industries:
Management Consulting/Market Research
Wireless Telecom & High Tech
New Residential Homebuilding

Erik Burckle’s Experience

President & Founder
Strategic Management Solutions (Self-employed)

(Self-Employed; Myself Only; Management Consulting industry)

October 2007 — Present (1 year)

Sole proprietor management consulting business with wide range of specialization. Among the list of most recent clients: Caterpillar, Volvo Heavy Duty, Eaton Corporation, Arvin Meritor, Navistar International, Mahle, and BP Amoco. Assignments have included such endeavors as brand awareness, distribution channel assessment, new product/market feasibility, aftermarket pricing analysis and market share/market penetration studies. On-call senior consultant for the Gerson Lehrman Group, The Society of Industry Leaders and Transforming Solutions Inc.
National VP of Sales & Marketing

Neumann Homes

(Privately Held; 51-200 employees; Real Estate industry)

May 2007 — October 2007 (6 months)

Recruited by CEO for turnaround team to co-manage sales force and supervise a staff of six encompassing both strategic and operational marketing departments responsible for: land acquisition analysis, customer research and segmentation, product research and development, all sales and advertising collateral and media development (newspapers, brochures, sales centers, press releases, radio/television, signage, and Internet).

Reason for leaving: Company announced it was filing for bankruptcy protection in October 2007.
Division Senior Marketing Director

Centex Homes

(Public Company; 10,001 or more employees; CTX; Real Estate industry)

August 2004 — January 2007 (2 years 6 months)

Member of senior management team co-managing the sales force and supervising a staff of five encompassing both strategic and operational marketing departments with responsibilities that include, but are not limited to: land acquisition analysis, customer research and segmentation, product research and development, all sales and advertising collateral and media development (newspapers, brochures, sales centers, press releases, radio/television, signage, and Internet).

Reason for leaving: Over 35% of workforce laid-off due to declining real estate market’s financial impact on the business
Director, Business Intelligence

3Com Corporation

(Public Company; 5001-10,000 employees; COMS; Consumer Electronics industry)

April 2001 — May 2004 (3 years 2 months)

Created flagship competitive intelligence group within the business unit responsible for all strategic marketing research and analysis regarding the company’s entire line of consumer based products and services. Partnered with senior executive management team in plotting business strategy, market direction and pricing. Formulated aggressive marketing strategies targeting specific customer segments in the consumer market.

Reason for leaving: Entire business unit eliminated due to corporate restructuring resulting from significant industry downturn
Senior Market Intelligence Manager

Lucent Technologies

(Public Company; 10,001 or more employees; LU; Telecommunications industry)

October 1998 — April 2001 (2 years 7 months)

Managed startup organization responsible for global market segmentation and analysis of the wireless voice and data telecommunications markets, manufacturers, competition, service providers and end-users. Coordinated competitive intelligence, market research, forecasting, benchmarking and related efforts. Developed core strategy initiatives for the business unit’s turnaround efforts.

Reason for leaving: Accepted another opportunity in an attempt to stay employed in the industry during a market downturn
Various Positions

Motorola

(Public Company; 10,001 or more employees; MOT; Telecommunications industry)

May 1994 — October 1998 (4 years 6 months)

1998-1998 Senior Business Development Manager
1996-1998 Competitive Intelligence Manager
1994-1996 Sr. Bid Analyst

Reason for leaving: Substantial career advancement opportunity with competitor
Various Positions

MacKay & Company

(Privately Held; 11-50 employees; Management Consulting industry)

December 1989 — May 1994 (4 years 6 months)

1992-1994 Market Research Manager
1990-1992 Sr. Market Research Analyst
1989-1990 Market Research Analyst

MacKay & Company is a specialized management consulting and market research firm headquartered in suburban Chicago. The company's focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery and related components such as engines and transmissions. The scope of the practice includes analyses of both original equipment and aftermarket potential, strategic options, distribution policies, product introduction, quality management, acquisitions and a range of related subjects.

Reason for leaving: Career decision to transfer skill set from service side to the client side (outside vs. in-house)

Erik Burckle’s Education

Lake Forest Graduate School of Management

MBA, Strategic Marketing, 1994 — 1997

Graduated with honors
Northern Illinois University

BS, Urban Economic Geography, 1986 — 1989

Graduated with Cum Laude
Glenbard East High School

Diploma, General, 1979 — 1983

Additional Information

Erik Burckle’s Websites:

My Website

Erik Burckle’s Interests:

Just about any outdoor activity Horticulture/landscaping Personal fitness Real-time strategy PC games

Erik Burckle’s Groups:

American Marketing Association
Board of Directors - Homebuilding Association of Greater Chicago
Society of Competitive Intelligence Professionals, Execunet, Executive Recruiter, Chicago SVP Candidate