Erik Burckle

Erik Burckle

Senior Strategic Marketing Executive

Greater Chicago Area

Current
  • President & Founder at Strategic Management Solutions (Self-employed)
Past
  • National VP of Sales & Marketing at Neumann Homes
  • Division Senior Marketing Director at Centex Homes
  • Director, Business Intelligence at 3Com Corporation
  • Senior Market Intelligence Manager at Lucent Technologies
  • Various Positions at Motorola
  • Various Positions at MacKay & Company
Education
  • Lake Forest Graduate School of Management
  • Northern Illinois University
  • Glenbard East High School
Connections
133 connections
Industry
Management Consulting
Websites

Erik Burckle’s Summary

Solid business leader who delivers strong market growth and revenue performance.

* Increased weekly gross sales by 300% through implementation of new market / competitive analysis tool while managing an $8.5M marketing budget, co-managing 40+ sales force and a marketing staff of six (Neumann)
* Increased retail sales revenues by 25% by conducting extensive customer satisfaction survey for the Internet appliance market resulting in a refocusing of marketing communication initiatives to target specific consumer segments. (3Com)
* Established new records for operational marketing achievements by producing record numbers of qualified customers taking the Division from #7 to #2 in one of the most competitive markets in the country – instrumental in driving revenues to exceed $50M for the first time in the divisions history. (Centex)
* Improved market share by as much as 10% in one year through the creation of a new global strategic offer marketing organization for targeting unique total solutions to specific customer segments. (Lucent)

Creative thinker who boosts profit through organizational development and improvement.

* Established three to five year land acquisition, product and customer focus strategy for division through an extensive, in-depth supply/demand analysis of the Chicago housing market (Centex)
* Optimized company’s Internet presence yielding 30% increase in web based sales leads within 90 days (Neumann)
* Created first competitive intelligence position for division whose contributions were directly attributed to saving the corporation over $4M (Motorola)
* Created strategic tool for assessing and prioritizing international markets on a basis of opportunity versus risk that optimized resources for pursuing additional business in foreign markets garnering over a 30% gain in international business prospects. (Lucent)

Erik Burckle’s Specialties:

Signature Skills

Key Account Relationship Management
US & Foreign Business Development
New Product Creation and Launch
Staff Training and Development
Strategic Sales and Market Planning
Operational Marketing Campaigns
Policy and Process Improvement
Brand Management
Budget Management, Planning and Forecasting
Business Intelligence

Experience in the following industries:
Management Consulting/Market Research
Wireless Telecom & High Tech
New Residential Homebuilding


Erik Burckle’s Experience

  • President & Founder

    Strategic Management Solutions (Self-employed)

    (Self-Employed; Myself Only; Management Consulting industry)

    October 2007Present (1 year)

    Sole proprietor management consulting business with wide range of specialization. Among the list of most recent clients: Caterpillar, Volvo Heavy Duty, Eaton Corporation, Arvin Meritor, Navistar International, Mahle, and BP Amoco. Assignments have included such endeavors as brand awareness, distribution channel assessment, new product/market feasibility, aftermarket pricing analysis and market share/market penetration studies. On-call senior consultant for the Gerson Lehrman Group, The Society of Industry Leaders and Transforming Solutions Inc.

  • National VP of Sales & Marketing

    Neumann Homes

    (Privately Held; 51-200 employees; Real Estate industry)

    May 2007October 2007 (6 months)

    Recruited by CEO for turnaround team to co-manage sales force and supervise a staff of six encompassing both strategic and operational marketing departments responsible for: land acquisition analysis, customer research and segmentation, product research and development, all sales and advertising collateral and media development (newspapers, brochures, sales centers, press releases, radio/television, signage, and Internet).

    Reason for leaving: Company announced it was filing for bankruptcy protection in October 2007.

  • Division Senior Marketing Director

    Centex Homes

    (Public Company; 10,001 or more employees; CTX; Real Estate industry)

    August 2004January 2007 (2 years 6 months)

    Member of senior management team co-managing the sales force and supervising a staff of five encompassing both strategic and operational marketing departments with responsibilities that include, but are not limited to: land acquisition analysis, customer research and segmentation, product research and development, all sales and advertising collateral and media development (newspapers, brochures, sales centers, press releases, radio/television, signage, and Internet).

    Reason for leaving: Over 35% of workforce laid-off due to declining real estate market’s financial impact on the business

  • Director, Business Intelligence

    3Com Corporation

    (Public Company; 5001-10,000 employees; COMS; Consumer Electronics industry)

    April 2001May 2004 (3 years 2 months)

    Created flagship competitive intelligence group within the business unit responsible for all strategic marketing research and analysis regarding the company’s entire line of consumer based products and services. Partnered with senior executive management team in plotting business strategy, market direction and pricing. Formulated aggressive marketing strategies targeting specific customer segments in the consumer market.

    Reason for leaving: Entire business unit eliminated due to corporate restructuring resulting from significant industry downturn

  • Senior Market Intelligence Manager

    Lucent Technologies

    (Public Company; 10,001 or more employees; LU; Telecommunications industry)

    October 1998April 2001 (2 years 7 months)

    Managed startup organization responsible for global market segmentation and analysis of the wireless voice and data telecommunications markets, manufacturers, competition, service providers and end-users. Coordinated competitive intelligence, market research, forecasting, benchmarking and related efforts. Developed core strategy initiatives for the business unit’s turnaround efforts.

    Reason for leaving: Accepted another opportunity in an attempt to stay employed in the industry during a market downturn

  • Various Positions

    Motorola

    (Public Company; 10,001 or more employees; MOT; Telecommunications industry)

    May 1994October 1998 (4 years 6 months)

    1998-1998 Senior Business Development Manager
    1996-1998 Competitive Intelligence Manager
    1994-1996 Sr. Bid Analyst

    Reason for leaving: Substantial career advancement opportunity with competitor

  • Various Positions

    MacKay & Company

    (Privately Held; 11-50 employees; Management Consulting industry)

    December 1989May 1994 (4 years 6 months)

    1992-1994 Market Research Manager
    1990-1992 Sr. Market Research Analyst
    1989-1990 Market Research Analyst

    MacKay & Company is a specialized management consulting and market research firm headquartered in suburban Chicago. The company's focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery and related components such as engines and transmissions. The scope of the practice includes analyses of both original equipment and aftermarket potential, strategic options, distribution policies, product introduction, quality management, acquisitions and a range of related subjects.

    Reason for leaving: Career decision to transfer skill set from service side to the client side (outside vs. in-house)


Erik Burckle’s Education

  • Lake Forest Graduate School of Management

    MBA, Strategic Marketing, 19941997

    Graduated with honors

  • Northern Illinois University

    BS, Urban Economic Geography, 19861989

    Graduated with Cum Laude

  • Glenbard East High School

    Diploma, General, 19791983


Additional Information

Erik Burckle’s Websites:

Erik Burckle’s Interests:

Just about any outdoor activity Horticulture/landscaping Personal fitness Real-time strategy PC games

Erik Burckle’s Groups:

American Marketing Association
Board of Directors - Homebuilding Association of Greater Chicago
Society of Competitive Intelligence Professionals, Execunet, Executive Recruiter, Chicago SVP Candidate

  •    Executive Suite
  •    Linked n Chicago
  •    Motorola Alumni
  •    Shifting Gears
  •    NIU Executive Club and Young Professional Network
  •    3Com Alumni Association
  •    Chicago Area Homebuilders & Related Professions
  •    Lucent Technologies Alumni Network

Erik Burckle’s Honors:

2006 Marketer of the Year Nominee
Sales & Marketing Council, Homebuilding Association of Greater Chicago


Erik Burckle’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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