Erik Burckle

Current

Strategic Marketing/Business Intelligence at Ricoh Americas Corporation
President & Founder at Strategic Management Solutions

Past

National VP of Sales & Marketing at Neumann Homes
Division Senior Marketing Director at Centex Homes
National Director of Strategic Marketing at Kimball Hill Homes

Director, Business Intelligence at 3Com Corporation
Senior Market Intelligence Manager, AMPS/PCS at Lucent Technologies
Various Positions at Motorola
Various Positions at MacKay & Company

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Education

Northern Illinois University
Lake Forest Graduate School of Management

Recommended

17 people have recommended Erik

Connections

293 connections

Industry

Information Technology and Services

Websites

My Company

Erik Burckle’s Summary

Recognized as an innovative and seasoned Senior Marketing Executive with a successful background in strategic/operational marketing, product and business development seeking a position where 20 years of successful progressive experience in all phases of Strategic Planning, Market Research and Business Intelligence can be utilized to the benefit of an organization.

I have an MBA with an extensive history of accomplishments both on the client and supplier side – domestic and international in scope. My distinctive, diversified, yet unified capabilities and experience are extremely transferable to any industry – my accomplishments in this regard speak for themselves.

I have established core strategic marketing functions within Fortune 500 companies for the wireless telecom, consumer electronics and residential homebuilding industries. I have demonstrated success in areas such as, but not limited to:

• Client and outside agency management
• P&L and budget management
• New business development (domestic & international)
• New product creation and launch
• Competitive intelligence
• Public relations, press releases
• Retail advertising and sales support
• Website development (including search optimization & ecommerce)
• Online sales & advertising
• Customer segmentation
• Brand management
• Staff hiring, management, mentoring & reviewing
• International marketing and research initiatives.

Erik Burckle’s Specialties:

Experience in the following industries:

New Residential Homebuilding
Wireless Telecom & Consumer High Tech
Heavy-Duty Truck OEMs & Parts Mfgs.
Management Consulting (for all industries listed above)

Erik Burckle’s Experience

Strategic Marketing/Business Intelligence

Ricoh Americas Corporation

(Public Company; RICOY; Business Supplies and Equipment industry)

June 2009 — Present (6 months)

Assisting in the creation and management of a new business intelligence team encompassing competitive, customer and market intelligence functions. Initial focus will be geared toward capturing the voice of the customer and translating that voice into actionable strategies and tactics. Other group deliverables include (but are not limited to) such elements as win/loss analysis, case study development and competitor profiling.
President & Founder

Strategic Management Solutions

(Management Consulting industry)

October 2007 — Present (2 years 2 months)

Sole proprietor market research/management consulting business with wide range of specialization, but with a primary focus in the heavy duty truck, agriculture and construction industries. Among the list of most recent clients: Caterpillar, Volvo/Mack Heavy Duty, Eaton Corporation, Arvin Meritor, Navistar International, Mahle, Cummins, Westport Innovations, ZF Industries and BP Amoco. Assignments have included such endeavors as brand awareness, distribution channel assessment, new product/market feasibility, aftermarket pricing analysis and market share/market penetration studies. On-call senior consultant for the Gerson Lehrman Group and The Society of Industry Leaders. Majority of work is subcontracted with MacKay & Company who I worked for from 1989-1994. Scroll down in my profile to review MacKay & Company entry.
National VP of Sales & Marketing

Neumann Homes

(Privately Held; 201-500 employees; Construction industry)

May 2007 — October 2007 (6 months)

Recruited by CEO for turnaround team to co-manage sales force and supervise a staff of six encompassing both strategic and operational marketing departments responsible for: land acquisition analysis, customer research and segmentation, product research and development, all sales and advertising collateral and media development (newspapers, brochures, sales centers, press releases, radio/television, signage, and Internet).

Reason for leaving: Company announced it was filing for bankruptcy protection in October 2007 due to declining real estate market’s financial impact on the business.
Division Senior Marketing Director

Centex Homes

(Public Company; 5001-10,000 employees; CTX; Construction industry)

August 2004 — January 2007 (2 years 6 months)

Member of senior management team co-managing the sales force and supervising a staff of five encompassing both strategic and operational marketing departments with responsibilities that include, but are not limited to: land acquisition analysis, customer research and segmentation, product research and development, all sales and advertising collateral and media development (newspapers, brochures, sales centers, press releases, radio/television, signage, and Internet).

Reason for leaving: Over 70% of workforce laid-off due to declining real estate market’s financial impact on the business. My position was among those impacted.
National Director of Strategic Marketing

Kimball Hill Homes

(Privately Held; Construction industry)

May 2002 — August 2004 (2 years 4 months)

Recruited by the CEO to organize and manage the creation of the first formal strategic marketing function within the corporation responsible for all marketing related endeavors including, but not limited to: market research, market and consumer segmentation, marketing communications input, pricing and product recommendations, market feasibility analysis, sales support and demographic research.

Reason for leaving: Career advancement opportunity with large national public competitor
Director, Business Intelligence

3Com Corporation

(Public Company; COMS; Computer Networking industry)

April 2001 — May 2002 (1 year 2 months)

Created flagship competitive intelligence group within the business unit responsible for all strategic marketing research and analysis regarding the company’s entire line of consumer based products and services. Partnered with senior executive management team in plotting business strategy, market direction and pricing. Formulated aggressive marketing strategies targeting specific customer segments in the retail consumer market.

Reason for leaving: Entire business unit eliminated due to corporate restructuring resulting from significant industry downturn
Senior Market Intelligence Manager, AMPS/PCS

Lucent Technologies

(Public Company; LU; Telecommunications industry)

October 1998 — April 2001 (2 years 7 months)

Managed startup organization responsible for global market segmentation and analysis of the wireless voice and data telecommunications markets, manufacturers, competition, service providers and end-users. Coordinated competitive intelligence, market research, forecasting, benchmarking and related efforts. Developed core strategy initiatives for the business unit’s turnaround efforts.

Reason for leaving: Accepted another opportunity in an attempt to stay employed in the industry during a market downturn
Various Positions

Motorola

(Public Company; 10,001 or more employees; MOT; Telecommunications industry)

May 1994 — October 1998 (4 years 6 months)

1998-1998 Senior Business Development Manager
1996-1998 Competitive Intelligence Manager
1994-1996 Sr. Bid Analyst

Reason for leaving: Substantial career advancement opportunity with competitor
Various Positions

MacKay & Company

(Privately Held; 11-50 employees; Management Consulting industry)

December 1989 — May 1994 (4 years 6 months)

1992-1994 Market Research Manager
1990-1992 Sr. Market Research Analyst
1989-1990 Market Research Analyst

MacKay & Company is a specialized management consulting and market research firm headquartered in suburban Chicago. The company's focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery and related components such as engines and transmissions. The scope of the practice includes analyses of both original equipment and aftermarket potential, strategic options, distribution policies, product introduction, quality management, acquisitions and a range of related subjects.

Reason for leaving: Career decision to transfer skill set from service side to the client side (outside vs. in-house)

Erik Burckle’s Education

Northern Illinois University

BS , Urban Economic Geography , 1986 — 1989
Lake Forest Graduate School of Management

MBA , Strategic Marketing

Have been guest speaker periodically for graduate marketing classes.

Activities and Societies:

Graduated with honors