
President of Ericho Communications and best selling business author
Greater New York City Area

President of Ericho Communications and best selling business author
Greater New York City Area
Eric Yaverbaum co-founded 21 year old Jericho Communications and served as President from 1985 until it's merger in 2006 with LIME public relations and promotions. At the time, Jericho was ranked nationally as the 11th best agency in the country to work for. A hands-on manager and strategist, he is regularly called upon by the nation’s most prominent chief executive officers and presidents for his counsel on all aspects of strategic planning, media relations and crisis preparedness.
He is a regular on the lecture circuit, speaking to professional organizations and universities across the country. He also is a frequent talk show guest on national and regional television and radio programs, including CBS This Morning, The Today Show, CNN, Larry King Live, Fox and Friends and has been a weekly panelist on the Strategy Room on Fox the past year. He co-authored the best-selling book I’ll Get Back to You (McGraw Hill 1998). Yaverbaum is also the author of Public Relations Kit For Dummies (Wiley Books,Feb 2001) published followed by his third book, Leadership Secrets of the World’s Most Successful CEOs (Dearborn, March 2004). Eric completed the second edition of Public Relations for Dummies in March of 2006. His fifth book was Everything Leadership (Adams, May 2008). Yaverbaum is currently co-authoring Life's Little College Admissions Insights with his 17 year old daughter (Morgan James) to be published in December 2009.
Eric was an active member of the highly selective Young President’s Organization, where he was the Chapter Chairman in NYC. Eric’s widely acclaimed “Walk A Mile in My Shoes” campaign helped push increased spending on stem cell research through the house and led to his being named one of the the heroes of public relations industry by industry bible, PR Week. His educational environmental website and the Tappening water bottles sold there were touted as one of the hottest and trendiest products of 2008 by Good Morning America.
Entrepreneur, Environmental, technology, political, collegiate, consumer, crisis counselor and media training
(Public Relations and Communications industry)
May 2007 — Present (2 years 7 months)
Ericho Communications is run and managed by 25 year pr veteran Eric Yaverbaum, who both co- founded and ran Jericho Communications for 21 years. In the year of it's merger (2006) the agency had been ranked 11th best pr agency in the U.S. to work for. Mr. Yaverbaum was cited as one of the heroes of the pr industry in that year.
In addition, Yaverbaum is a best selling author and has written; I'll Get Back to You (McGraw Hill-with Bob Shook), PR For Dummies (Wiley- first and second edition), Leadership Secrets of the World's Most Successful CEO's (Dearborn) and Everything Leadership (Adams). He is currently writing Life's Little College Admissions Insights with his 17 year old daughter.
Mr. Yaverbaum is now actually hands on your business with a staff whom have all worked with or for him before the merger.
www.erichopr.com
On Twitter: http://twitter.com/RealYaverbaum
On Facebook: http://www.facebook.com/yaverbaum
On YouTube: http://www.youtube.com/user/ErichoComm
On Friendfeed: http://friendfeed.com/yaverbaum
On Google: http://www.google.com/profiles/ericyaverbaum
On Plaxo: http://www.plaxo.com/profile/show/180389207982?pk=53537378b7d8f90353f38b1da716b761cfa7242e
On Linked In: http://www.linkedin.com/in/ericyaverbaum
On Digg: http://digg.com/users/eyav
On delicious: http://delicious.com/eyav
(Public Company; Public Relations and Communications industry)
2006 — 2007 (1 year )
(Privately Held; 51-200 employees; Public Relations and Communications industry)
March 1985 — February 2006 (21 years )
Bachelors , Marketing , 1979 — 1982
Bachelor , Marketing , 1979 — 1982
Best selling author of I'll Get Back To You (McGraw Hill), Public Relations For Dummies (Wiley-first and second edition), Leadership Secrets of the World's Most Successful CEO's (Dearborn), Everything Leadership (Adams 2008), Former Chairman of the Young Presidents Organization in New York City,Co-Founder of Tappening, President of Ericho Communicatons, Board Advisor of Accelerated Cure
Young Presidents Organization
Accelerated Cure
National MS Society
Walk A Mile in My Shoes
Tappening
Strikeback
Free Tibet
Cipra-Best in Retail-IKEA Home Furnishings
Cipra-Best Website Promotion
Cipra Nominee-Best Use of Research for Publicity-Progressive Insurance
Cipra-Certificate of Excellence-Domino's Pizza
Cipra-Certificate of Excellence-Park Central Hotel
Cipra-Certificate of Excellence-Tommy Hilfiger
PR Week Hero of the Year-2005
Cipra-Best in Food and Beverage-Cape Cod Potato Chips
Big Apple Awards-Honorable Mention-Domino's Pizza
Bronze Anvil-Bell Atlantic
Bronze Anvil-Domino's Pizza