Eric van der Palen
Online Marketeer at Brabantia
- Location
- Eindhoven Area, Netherlands
- Industry
- Consumer Goods
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Eric van der Palen's Overview
- Current
-
- Online Marketeer at Brabantia
- Past
-
- Online Marketing and Communications at Exact
- Product Communication global at Exact
- Product Communication Netherlands at Exact
- Inside Account Manager at ISL Automatisering
- Sales Trainee at Philips
- Reputation Management / Crisis Communication at Eindhoven Airport
- Education
-
- Lectric NextAcademy - NextMarketeer B
- Mansal
- Fontys Hogescholen
-
Hertog Jan College / S.G. Were Di
-
Hertog Jan College
- Recommendations
-
1 person has recommended Eric
- Connections
-
423 connections
- Websites
Eric van der Palen's Summary
• Higher vocational degree in Communication
• Specialist in online marketing and communications
• Student in the NextMarketeer B postgraduate program
• Ability to work in complex (international) environments
• Result-driven attitude and eagerness to learn
• Excellent communication skills, both written and verbal
Specialties
Online marketing, social media, web strategy, product communication, public relations, corporate communication, reputation management
Eric van der Palen's Experience
Online Marketeer
Brabantia
Privately Held; 501-1000 employees; Consumer Goods industry
September 2011 – Present (5 months)
In this position I work on optimizing traffic to the international Brabantia webshops and maximizing sales. I am responsible for continuously improving the functionality and customer experience in the webshops, managing existing campaigns and developing new initiatives. Analyzing statistics and researching online customer behavior is part of my daily routine.
Online Marketing and Communications
Exact
Public Company; 1001-5000 employees; EXACT; Computer Software industry
March 2010 – August 2011 (1 year 6 months)
As an online marketeer I was responsible for co-developing and maintaining several renewed websites for Exact, amongst which were exact.com and exact.nl. I was heavily involved in all stages of development: from defining the first requirements with varous stakeholders and creating the first wireframes to producing the content, setting up the pages and defining a search engine optimization and search engine advertising strategy. Next to the websites, my main focus area was the development of social media initiatives to drive business and improve customer satisfaction. I have succesfully launched internal and external blogs, managed the various social media outlets of Exact and performed social media monitoring on a daily base.
Product Communication global
Exact
Public Company; 1001-5000 employees; EXACT; Computer Software industry
January 2007 – February 2010 (3 years 2 months)
In this position within the Product Management department, I advised the Product and Technology Board on strategic communication regarding our global product lines. I was responsible for the creation and hands-on execution of product marcom plans which includes writing press releases, updating the internal and external websites, performing presentations, writing articles for internal and external media, gathering requirements for education/training and participating in various international project groups. Every year I organised an employee event for Exact's software development center in Kuala Lumpur. One of my most important and challenging projects was the implementation of a new brand identity and visual identity in all software products and product related materials.
Product Communication Netherlands
Exact
Public Company; 1001-5000 employees; EXACT; Computer Software industry
March 2005 – December 2006 (1 year 10 months)
I advised the Dutch product management department on internal and external product communication, coordinated the product documentation for The Netherlands and wrote several articles for internal and external media.
Inside Account Manager
ISL Automatisering
Privately Held; 11-50 employees; Computer Networking industry
May 2003 – February 2005 (1 year 10 months)
I was responsible for the relationship with approximately 100 accounts, business-to-business in the field of IT hard- and software products and services.
Sales Trainee
Philips
Public Company; 10,001+ employees; PHG; Medical Devices industry
August 2002 – April 2003 (9 months)
I supported the Key Account Managers of the PC peripherals sales department, by giving product presentations and demonstrations to large prospects and existing customers.
Eric van der Palen's Languages
-
Dutch
(Native or bilingual proficiency) -
English
(Professional working proficiency)
Eric van der Palen's Education
Lectric NextAcademy - NextMarketeer B
Post HBO, (Online) Marketing strategy
2010 – 2011
The NextMarketeer B education program exists of 36 seminars, devided in three segments:
- The strategic impact of online marketing
- Online marketing techniques and opportunities
- Online marketing in practice
Lectric NextMarketeer B has received a EMQF Level 6 accreditation by NIMA, the Dutch Marketing Institute.
Mansal
Customer Focussed Behavior
2004 – 2004
A training course during which I have learned how to interpret signals from customers and how I can use those signals to exceed customers' expectations.
Fontys Hogescholen
HBO Communication
1998 – 2002
From June 2001 until January 2002, besides studying, I worked for Fontys Hogescholen as an Account Manager for companies offering internships and graduation projects to students.
Hertog Jan College / S.G. Were Di
VWO
1996 – 1998
Hertog Jan College
HAVO
1991 – 1996
Eric van der Palen's Additional Information
- Websites:
- Interests:
-
Travelling, soccer, tennis, movies, cooking, internet
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