Eric Tsai

Current

Director of Marketing & Communications at Pointivity
Brand Strategist at Designdamage

Past

Chief Creative Officer at Visual Duration Studio
Director of Global Marketing at Bridgetech Holdings International Inc.
President at Fieldsheer Inc.

Creative Director at Designdamage Interactive

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Education

University of California, Irvine

Recommended

3 people have recommended Eric

Connections

391 connections

Industry

Information Technology and Services

Websites

Eric Tsai’s Summary

9 years of global multidisciplinary experience in design, marketing and strategic branding for a diverse range of industries.

I'm a creative director and a brand strategist. I help innovative businesses create brand strategies that bridge the gap between promise and expectation.

As a design thinker I fuse concepts and functions to create engaging brand experiences that drive actions, not just aesthetics.

I'm also the author of designdamage.com, a blog about marketing, branding and social media.

Eric Tsai’s Specialties:

Branding, Personal Branding, Social Media, Product Design, Presentation, Graphic Design, Business Plans, Market Research, Business Analysis, Web Development, Design and Development of Marketing Materials, Press Releases, Internet Marketing, Photography, Entrepreneurship, Relationship Networking, Storyboard, Information Architecture, Blogging

Eric Tsai’s Experience

Director of Marketing & Communications

Pointivity

(Privately Held; Information Technology and Services industry)

2008 — Present (1 year )

Since 1991 Pointivity has been a leading provider of IT solutions including application hosting, system integration, managed services and SaaS solutions.

TOTAL IT OUTSOURCE

Pointivity helps companies to align IT with their overall business strategy with the necessary IT infrastructure. We offer fully managed solution designed to meet business needs on an affordable "pay-as-you-go" model with no capital expenditures. Whether you need infrastructure-as-a-service, platform-as-a-service, or software-as-a-service, Pointivity can provide the tools, resources, and the know-hows to optimize IT so you can focus on business.

PARTNER PROGRAM

Pointivity help partners to tranform their business to a recurring revenue model in selling private label SaaS solutions.

- Microsoft Exchange, Sharepoint, OCS, Dynamics (CRM, GP SL, AX)
- Email Archiving (Global Relay), Wireless Email (Blackberry, ActiveSync)
- Complex hosting, dedicated server
- SaaS enablement
- Managed Services
Brand Strategist

Designdamage

(Privately Held; Marketing and Advertising industry)

2008 — Present (1 year )

Designdamage.com is a weblog focus on design strategies and social branding for business and individuals. The content includes internet marketing, social media and brand strategies.
Chief Creative Officer

Visual Duration Studio

(Design industry)

2007 — 2008 (1 year )

Work with various clients to provide creative directions including brand identity development, marketing strategies, visual design and collateral creation. Provide business development for clients on revenue growth, resource management as well as communication centralization.
Director of Global Marketing

Bridgetech Holdings International Inc.

(Privately Held; Broadcast Media industry)

2005 — 2008 (3 years )

Define, develop, and execute comprehensive branding strategies encompassing integrated marketing initiatives designed to penetrate and grow targeted market. Function as a product brand advocate by being a competitive expert, conduit of information, and source of sales ideas to generate revenue growth strategies. Communicate and interact with cross-functional team to coordinate overall marketing effort in accordance with corporate goals set by Board of Directors and majority shareholders.
President

Fieldsheer Inc.

(Apparel & Fashion industry)

2001 — 2005 (4 years )

As the President, provide leadership and direction to guide the entire global operations and ensure congruence with objectives including meeting revenue goals and increasing brand value. Build, manage and motivate international team to achieve business objectives. Responsible for product development and relationship-building with global manufacturers and distributors at key sites in China, Hong Kong, Taiwan, Belgium, UK, Germany, Austria, and Pakistan. (Apparels, soft goods, hard-parts and accessories for the motorsports industry)
Selected Contributions:
* Increased annual global revenue by more than 100% from $2 million to $4.5 million as the President of the company.
* Demonstrated financial management experience, including the development of financial projections, budgets, and resources. (Manages $1-1.5 million annual operations budget, )
* Developed marketing strategies that provided maximum global exposure with $1 million annual marketing budget.
* Successfully built multiple brands and solicit OEM opportunities that optimized operating overheads. (Harley Davidson, Skin Motocross, Celtek Snowboard, LaTrak Snow)
Creative Director

Designdamage Interactive

(Design industry)

1999 — 2002 (3 years )

Develop and implement branding and marketing strategies for varies clients. Responsible for corporate identity, interactive websites, print collateral,s direct-mail campaigns, and merchandising design. Facilitate direct support to clients on business development and improvise market analyses.

Selected Contribution:
* Developed branding strategies for clients that improved the overall user experience.
* Increased brand value and exposure which led to increase in revenue.
* Proved effective in delivering overall message that met the business objectives.
* Clients: iForged Performance Alloys, Cyan Group, WebRunners, Mainstay Consulting LLC, GP Tech LLC, University of California Irvine, IQnest.

Eric Tsai’s Education

University of California, Irvine

Bachelor , Fine Arts , 1997 — 2001

Digital Arts minor

Additional Information

Eric Tsai’s Websites:

Eric Tsai’s Interests:

Art, design, music, photography, social media, networking, business, social web, internet, web 2.0, entrepreneurship, marketing, advertising, basketball, football, cars, eating