Eric Tatro

Current

• Senior Account Executive at Edelman

Past

• Account Executive at Cohn & Wolfe
• Marketing Specialist at Garden City Hospital
• Program Specialist/Communications Assistant at American Lung Association of Michigan

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Education

• Michigan State University

Connections

37 connections

Industry

Public Relations and Communications

Websites

• My Blog

Eric Tatro’s Summary

In my career I have focused on healthcare communications in a variety of organizations, including those in the non-profit/advocacy/education, hospital, and agency settings. I currently serve at Edelman as a senior account executive.

Eric Tatro’s Specialties:

Writing, media relations, research, page layout and design

Eric Tatro’s Experience

• Senior Account Executive

  Edelman

  (Public Company; 1001-5000 employees; Public Relations and Communications industry)

  March 2008 — Present (1 year 5 months)

• Account Executive

  Cohn & Wolfe

  (Public Company; 51-200 employees; Public Relations and Communications industry)

  January 2007 — March 2008 (1 year 3 months)

• Marketing Specialist

  Garden City Hospital

  (Non-Profit; 1001-5000 employees; Hospital & Health Care industry)

  October 2004 — September 2006 (2 years)

  - Coordinated media relations for Garden City Hospital, including the development and distribution of story pitches and news releases to Detroit media outlets.
  - Wrote articles and bios for CEO and executive staff.
  - Wrote and designed four hospital newsletters which were distributed to as many as 77,000 residents in the Metropolitan Detroit area.
  - Developed branding standards and guidelines for use throughout hospital facilities and marketing materials.
  - Designed advertisements and promotional materials to market the hospital to internal and external audiences.
  - Wrote scripts and worked sound board for "Health Quest," a public access television show broadcast to all Garden City Comcast subscribers.
  - Photographed special events. Prepared images for print and Internet publishing.
  - Coordinated four blood drives a year, which earned the hospital "Platinum Donor" status from the American Red Cross Southeastern Blood Services Region.

• Program Specialist/Communications Assistant

  American Lung Association of Michigan

  (Non-Profit; 11-50 employees; Public Relations and Communications industry)

  October 2003 — October 2004 (1 year 1 month)

  - Served as a communication and media contact for the “Blow the Whistle on Asthma” fundraising walk, which saw a 240 percent increase in revenue from the previous year.
  - Served as primary communication contact and coordinator for the “Lakeshore Loop” cycling event, one of the American Lung Association of Michigan’s longest-running annual fundraisers.
  - Designed and helped facilitate the production of several promotional items for a tuberculosis information Web site, which were distributed to more than 10,000 health professionals throughout Michigan.
  - Met and collaborated with members of the community to institute “Asthma 101” health-awareness program in the Lansing region.
  - Designed and produced the Michigan Thoracic Society’s newsletter, Pulmonary Perspectives, which was distributed to more than 1,000 members.
  - Appeared in interviews on Lansing and Grand Rapids radio stations to promote fundraising events.

Eric Tatro’s Education

• Michigan State University

  BA , Communication , September 1998 — December 2003

  Activities and Societies:

  MSU Telecasters

Additional Information

Eric Tatro’s Websites:

• My Blog

Eric Tatro’s Interests:

Emerging Web/Internet technologies, health care, writing, reading, computers and gadgets, food and wine, sports

Eric Tatro’s Contact Settings

Interested In:

• career opportunities
• reference requests
• getting back in touch