Eric Shepherd

Current

• Senior Content Manager at RealNetworks

Past

• Content Manager at Sonera Zed
• Editorial Producer at MTV Networks
• Content Producer at YouthStream

• Assistant to VP of Medicinal Chemistry at ArQule
• Co-Founder at D-Tox Records, Inc.

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Education

• University of North Carolina at Greensboro

Recommended

1 person has recommended Eric

Connections

244 connections

Industry

Wireless

Eric Shepherd’s Summary

* 9+ years experience managing, licensing, and programming wireless music content.
* 9+ years experience in facilitation and implementation of national wireless carrier promotions and events-based marketing efforts.
* 10+ years experience in Web/wireless content management.
* 11+ years experience in the marketing, distribution, and promotion of music content.

Eric Shepherd’s Specialties:

Content Management, Licensing, Programming, Merchandising, and Marketing. Wireless-Enabling Existing Content Properties and Brands. Royalty Structures and Payouts, Cross-Product Promotional Orchestration, Copywriting. Extensive Knowledge of Music, Trending, and Demographics. Web and Wireless Usability.

Eric Shepherd’s Experience

• Senior Content Manager

  RealNetworks

  (Public Company; Wireless industry)

  March 2002 — Present (7 years 5 months)

  Managing, programming, and merchandising music download libraries for numerous wireless carriers and portals, including Verizon, AT&T, US Cellular, Cricket, Cingular, AOLmobile, etc. Licensing content from major and independent music publishers for use on wireless devices. Facilitating wireless components to national multi-media promotions and marketing campaigns. Managing the creation of work-for hire content builds for studios and media companies, including Disney, Warner Brothers, Fox, and ESPN. Working with marketing departments at various carriers to maximize revenue, improve user experience, and maintain brand loyalty. Overseeing the implementation of libraries suited for carriers' demographics. Managing royalty payment database to track downloads, trends, royalties, etc. Managing, and writing copy for, carrier and customer music e-newsletters.

• Content Manager

  Sonera Zed

  (Public Company; Wireless industry)

  August 2000 — March 2002 (1 year 8 months)

  Manager of the ringtones and graphics product used by AT&T, Suncom, and Cincinnati Bell. Work directly with entertainment lawyers, media houses, and publishers to license content, properties, and music for downloadable applications. Maintained database of downloadable content, managed royalty payment system. Worked directly with Web team and System Administrators on Web Interface, scheduled weekly content updates and promotions. Represented product line at company events, and sales opportunities.

• Editorial Producer

  MTV Networks

  (Public Company; Online Media industry)

  March 2000 — June 2000 (4 months)

  (Company shut down website in 2000)
  
  Maintained, scheduled, and archived RedRocket.com's (Nickelodeon’s e-commerce site) static and dynamic content. Orchestrated content deliverables and gathered assets from cross-functional teams and departments. Maintained the site's content management system. Identified trends within the industry and provided reports and recommendations based on research.

• Content Producer

  YouthStream

  (Online Media industry)

  February 1999 — March 2000 (1 year 2 months)

  Oversaw all aspects of the Books, Music, and News sections of mybytes.com, a youth-oriented Internet portal and community-based Web site. Produced daily content through the selection, placement, and tracking of student writing, third party content, and feeds. Supervised a staff of Associate Producers and student writers.

• Assistant to VP of Medicinal Chemistry

  ArQule

  (Public Company; Biotechnology industry)

  1997 — 1999 (2 years)

• Co-Founder

  D-Tox Records, Inc.

  (Privately Held; 1-10 employees; Music industry)

  March 1991 — September 1999 (8 years 7 months)

  * Co-Founder of influential NC-based independent record label. Oversaw retail distribution, press and radio promotions, mail-order, product manufacturing, printing, and advertising. Wrote promotional bios, ad copy, and designed album art, promotional posters, and advertisements.
  * Label released and/or distrubuted singles, compiliations, and full-length recordings featuring numerous successful and influential rock acts including, but not limited to: Eugene Chadbourne, The Raymond Brake, Polvo, Superchunk, Geezer Lake, Ben Folds Five, Picasso Trigger, Drunken Boat, and Vanilla Trainwreck.

Additional Information

Eric Shepherd’s Interests:

Music, literature, film, politics, baseball, writing, technology...

Eric Shepherd’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch