
Creative Account Supervisor at Adventure Advertising
Greater Atlanta Area

Creative Account Supervisor at Adventure Advertising
Greater Atlanta Area
Production Management, Bid Negotiation, Production Consulting, Creative Development/Management/Concepting, Production Budget Management, Film Editing, Post Production, Business Development, Account Management & Supervision
(Marketing and Advertising industry)
January 2009 — Present (1 year )
We provide integrated, multimedia marketing solutions to impact the outdoor recreation market. Our specialty is marketing communications targeting the hunting and fishing markets. We work with category leaders and develop fully integrated marketing programs that drive sales and deliver measurable ROI. Along with talking the talk, we certainly walk the walk. We fish tournaments (and win some of them), hunt, run (marathons to 5Ks), hike (the AT & Kalalau among others), camp, bike, ski, paddle, Etc... If you're looking for an agency that lives the outdoor lifestyle look no farther. Give us a call and put us to work for your brand!
(Marketing and Advertising industry)
December 2007 — December 2008 (1 year 1 month)
True hybrid account/creative marketing & advertising professional with a wide range of media experience who is currently working as a freelance Agency Producer on a national brand television commercial production project for ADventure Advertising in Atlanta, GA.
I worked on a regional brand television consumer advertising campaign assignment with the Varnson Group this summer and also with world class photographer Lou Freeman as her Artist Rep and Marketing Consultant in 2008. I strongly recommend working with all of these media pros on your next creative marketing campaign and am happy to facilitate an introduction to all.
Lou Freeman Photography provides image solutions for individuals and organizations who need to present themselves in the best possible light to a wide array of audiences. Not only is Lou the premier photographer in the Southeastern US, but she is also a talented image-marketing consultant who can provide creative business solutions to clients looking for a competitive edge. Contact me to find out how Lou Freeman Photography can make you look better than you ever thought possible.
I'm a talented, creative, ambitious media pro who thrives on production projects and understands what it takes to develop strong, consumer relevant advertising campaigns from concept through post production.
Specialties:
Production Management, Bid Negotiation, Production Consulting, Creative Development/Management/Concepting, Production Budget Management, Film Editing, Post Production, Business Development
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2007 — November 2007 (10 months)
The Varnson Group is the most powerful Word of Mouth, Consumer-Centric broadcast agency in the United States. I worked on various accounts during my tenure with the Varnson Group, but focussed my efforts on managing the Krystal account and the production of more than 40 TV commercials and web video content for Krystal.com and BigRedCouch.com, as well as the original and unique Krystal Chik Calendar. I also worked closely with our Media department on Krystal's Endorsement Radio campaign in the Southeastern US. I was a true hybrid creative/account director during my time with the Varnson Group and spent almost as much time serving my Clients at Krystal as I did working directly with creative talent to produce impactful, consumer-relevant communications.
(Privately Held; Marketing and Advertising industry)
July 2006 — January 2007 (7 months)
Talent Zoo is a specialized recruiting organization focussed on the advertising and marketing industry. Talent Zoo finds and places experienced pros with the top advertising agencies in the US and serves the marketing industry by placing talent for client side jobs. Talent Zoo also helps talented broadcast media professionals find their dream jobs.
(Marketing and Advertising industry)
May 2003 — July 2006 (3 years 3 months)
Involved in all aspects of ADventure, LLC / ADventure Advertising, LLC / and Hooked on the Outdoors business units. Responsible for new business development and client management for all business units; as well as event creation, development, and execution; mobile marketing development, management, and execution; print advertising sales; online advertising sales; sponsorship sales; circulation management; and advertising concept development.
(Privately Held; 1001-5000 employees; Retail industry)
November 2001 — March 2004 (2 years 5 months)
Part-time Assistant Manager and Fly Fishing Specialist in the 3rd highest sales volume Company store in America. I was involved in all aspects of retail operations and became an active member of Atlanta's fly fishing community during this time, as well as the greater southeastern fly fishing community.
(Public Company; 10,001 or more employees; Broadcast Media industry)
June 2000 — April 2003 (2 years 11 months)
I worked as a Production Assistant on the EMMY Award winning "Inside The NBA on TNT" with Ernie Johnson, Kenny Smith, and Charles Barkley; Worked as a Digital Video Editor for various sports shows on the CNN/Sports Illustrated network including Internationally simulcast "Sports Tonight"; Worked as a Video Liason for HBO's "On The Record with Bob Costas"; Worked as a Video Editor for Atlanta Braves broadcast cut-ins on TBS.
(Entertainment industry)
June 1999 — June 2000 (1 year 1 month)
• Account Director & Event Producer for a Milwaukee-based agency specializing in promotional marketing, advertising, special events & entertainment. Focus on sponsorship development for motion pictures, live entertainment and event production and management.
• Primary clients served include Milwaukee's "Crystal Ball" 2000 New Year's Extravaganza, "Office Sports" corporate fitness initiative, talent procurement for the Miller Brewing Co.'s "Miller Stage" at SummerFest.
• Other responsibilities included strategic development of internal and external marketing materials, 10% travel for trade shows, expos & project management, sponsorship sales & coordination, meeting planning & budgeting.
B.S. , Mass Communication - PR & ADV , 1997 — 1999
Graduated Cum Laude
Political Science Minor - Political Theory
PI SIGMA ALPHA - UWM political science honor society
UWM PRSSA - VP & PR Director
Helped Launch Panther Vision - UWM's student produced news broadcast in 1998
Sports Medicine 1993 — 1996
Fishing - for everything that swims & mostly releasing - except when it's time to dine on the catch of the day, Running - marathons and trail, all outdoor recreation activities, travel - all over, and media creation and consumption!
- 2001 National Sports EMMY for contributions to "Inside the NBA" on TNT, chosen as Outstanding Studio Show.
- 18th place finish (Co-angler) 2006 CITGO Bassmaster Southern Tour, Lake Lanier, Gainesville, GA
- 100 lb Yellowfin Tuna in Lihue, Kauai, HI - May, 2005
- 2004 Chicago Marathon Finisher
- 2006 Nashville Marathon Finisher