
San Francisco Bay Area

San Francisco Bay Area
Internet Marketing, Lead Generation, Customer Acquisition, Product Management, Product Marketing, Natural Search Optimization, General Management and Building High Performance Teams
(Privately Held; 1-10 employees; Internet industry)
2008 — Present (less than a year)
(Privately Held; 51-200 employees; Online Media industry)
2005 — 2007 (2 years)
Adteractive is a leading Lead Generation and Customer Acquisition company with over $120 MM in revenues (2004 revenues are publicly disclosed in the “SF’s Fastest Growing Company Awards” press release).
In my two years with Adteractive, I held several positions in Product, Marketing and General Management. Most recently, I had P&L responsibility for Adteractive’s Education Lead Gen Business, growing it into the company’s largest business unit. I directly managed Product Management/Development, Marketing, and Sales —a cross functional team of 10 in Q1 2007.
(Public Company; 5001-10,000 employees; GOOG; Internet industry)
2004 — 2004 (less than a year)
One of five MBA students selected to participate in Google’s first summer internship rotation program. Obtained a deep expertise of effective search engine optimization and marketing best practices.
(Public Company; 1001-5000 employees; YHOO; Online Media industry)
2001 — 2003 (2 years)
Managed a team of five Product Analysts responsible for providing Yahoo’s top Media and Entertainment advertisers with innovative online marketing and targeting products. Responsibilities included scoping and defining custom targeting products, managing consumer research projects, selecting appropriate testing methodologies, and defining and tracking performance metrics.
Led online strategy development and performance measurement for Sony Electronics’ launch of SonyStyle.com on Yahoo. Initiative resulted in $2 million+/month in electronics online sales revenue.
(Public Company; 201-500 employees; VIAN; Management Consulting industry)
1999 — 2001 (2 years)
Viant was a boutique consulting firm specializing in digital media strategy consulting.
I consulted Fortune 500 and start-up clients on the conceptualizing, planning, and launching of strategic online initiatives.
(Public Company; 10,001 or more employees; ACN; Management Consulting industry)
1998 — 1999 (1 year)
I consulted Fortune 500 clients in the areas of eCommerce strategy and business process design
MBA, General Management, 2003 — 2005
B.S., Economic Analysis & Management Science, 1994 — 1998
Graduated with High Honors
Discussing new business ideas, Online media, Digital Music, Traveling, Attending music concerts, pre-Columbian archeology