Eric Rodriguez

Current

• General Manager at Internet Start-up

Past

• Managing Director at Adteractive
• Manager (MBA Internship) at Google
• Manager at Yahoo Inc.

• Strategist at Viant
• Analyst at Andersen Consulting

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Education

• Stanford University Graduate School of Business
• University of California, Berkeley - Walter A. Haas School of Business

Recommended

7 people have recommended Eric

Connections

373 connections

Industry

Online Media

Websites

• Eric Rodriguez

Eric Rodriguez’s Summary

Eric Rodriguez’s Specialties:

Internet Marketing, Lead Generation, Customer Acquisition, Product Management, Product Marketing, Natural Search Optimization, General Management and Building High Performance Teams

Eric Rodriguez’s Experience

• General Manager

  Internet Start-up

  (Privately Held; 1-10 employees; Internet industry)

  2008 — Present (less than a year)

• Managing Director

  Adteractive

  (Privately Held; 51-200 employees; Online Media industry)

  2005 — 2007 (2 years)

  Adteractive is a leading Lead Generation and Customer Acquisition company with over $120 MM in revenues (2004 revenues are publicly disclosed in the “SF’s Fastest Growing Company Awards” press release).
  
  In my two years with Adteractive, I held several positions in Product, Marketing and General Management. Most recently, I had P&L responsibility for Adteractive’s Education Lead Gen Business, growing it into the company’s largest business unit. I directly managed Product Management/Development, Marketing, and Sales —a cross functional team of 10 in Q1 2007.

• Manager (MBA Internship)

  Google

  (Public Company; 5001-10,000 employees; GOOG; Internet industry)

  2004 — 2004 (less than a year)

  One of five MBA students selected to participate in Google’s first summer internship rotation program. Obtained a deep expertise of effective search engine optimization and marketing best practices.

• Manager

  Yahoo Inc.

  (Public Company; 1001-5000 employees; YHOO; Online Media industry)

  2001 — 2003 (2 years)

  Managed a team of five Product Analysts responsible for providing Yahoo’s top Media and Entertainment advertisers with innovative online marketing and targeting products. Responsibilities included scoping and defining custom targeting products, managing consumer research projects, selecting appropriate testing methodologies, and defining and tracking performance metrics.
  
  Led online strategy development and performance measurement for Sony Electronics’ launch of SonyStyle.com on Yahoo. Initiative resulted in $2 million+/month in electronics online sales revenue.

• Strategist

  Viant

  (Public Company; 201-500 employees; VIAN; Management Consulting industry)

  1999 — 2001 (2 years)

  Viant was a boutique consulting firm specializing in digital media strategy consulting.
  
  I consulted Fortune 500 and start-up clients on the conceptualizing, planning, and launching of strategic online initiatives.

• Analyst

  Andersen Consulting

  (Public Company; 10,001 or more employees; ACN; Management Consulting industry)

  1998 — 1999 (1 year)

  I consulted Fortune 500 clients in the areas of eCommerce strategy and business process design

Eric Rodriguez’s Education

• Stanford University Graduate School of Business

  MBA, General Management, 2003 — 2005

  Activities and Societies:

  I Have A Dream Foundation (IHAD); High Tech Club; Arts, Media & Entertainment Club

• University of California, Berkeley - Walter A. Haas School of Business

  B.S., Economic Analysis & Management Science, 1994 — 1998

  Graduated with High Honors

Additional Information

Eric Rodriguez’s Websites:

• Eric Rodriguez

Eric Rodriguez’s Interests:

Discussing new business ideas, Online media, Digital Music, Traveling, Attending music concerts, pre-Columbian archeology

Eric Rodriguez’s Contact Settings

Interested In:

• career opportunities
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch