San Francisco Bay Area
- Current
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- CEO at How To Do Things, Ltd.
- Past
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- Managing Director at Adteractive
- Manager (MBA Internship) at Google
- Manager at Yahoo Inc.
- Strategist at Viant
- Analyst at Andersen Consulting
- Education
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- Stanford University Graduate School of Business
- University of California, Berkeley - Walter A. Haas School of Business
- Recommended
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8 people have recommended Eric - Connections
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430
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- Industry
- Online Media
- Websites
Eric Rodriguez’s Summary
Eric Rodriguez’s Specialties:
Internet Marketing, Online Content Creation, Content Monetization, Natural Search Optimization, Business Outsourcing, Digital Product Production, and Building High Performance Virtual Teams.
Eric Rodriguez’s Experience
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CEO
How To Do Things, Ltd.
(Internet industry)
2008 — Present (1 year )
How To Do Things, Tld. is a holding company that acquires, manages, and grows online media businesses. The company’s portfolio of businesses currently reaches nearly 5 million unique visitors per month. Our flagship property, HowToDoThings.com, is a leader in the online “How-To” publishing industry with over 20,000 articles currently available.
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Managing Director
Adteractive
(Privately Held; Internet industry)
2005 — 2007 (2 years )
Adteractive is a leading Lead Generation and Customer Acquisition company with over $120 MM in revenues (2004 revenues are publicly disclosed in the “SF’s Fastest Growing Company Awards” press release).
In my two years with Adteractive, I held several positions in Product, Marketing and General Management. Most recently, I had P&L responsibility for Adteractive’s Education Lead Gen Business, growing it into the company’s largest business unit. I directly managed Product Management/Development, Marketing, and Sales. -
Manager (MBA Internship)
Google
(Public Company; GOOG; Internet industry)
2004 — 2004 (less than a year)
One of five MBA students selected to participate in Google’s first summer internship rotation program. Obtained a deep expertise of effective search engine optimization and online marketing best practices.
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Manager
Yahoo Inc.
(Public Company; YHOO; Internet industry)
2001 — 2003 (2 years )
Managed a team of product analysts responsible for providing Yahoo’s top Media and Entertainment advertisers with innovative online marketing and targeting products. Responsibilities included scoping and defining custom targeting products, managing consumer research projects, selecting appropriate testing methodologies, and defining and tracking performance metrics.
Led online strategy development and performance measurement for Sony Electronics’ launch of SonyStyle.com on Yahoo. Initiative resulted in $2 million+/month in electronics online sales revenue. -
Strategist
Viant
(Public Company; 201-500 employees; VIAN; Management Consulting industry)
1999 — 2001 (2 years )
Viant was a boutique consulting firm specializing in digital media strategy consulting.
I consulted Fortune 500 and start-up clients on the conceptualizing, planning, and launching of strategic online initiatives. -
Analyst
Andersen Consulting
(Public Company; 10,001 or more employees; ACN; Management Consulting industry)
1998 — 1999 (1 year )
I consulted Fortune 500 clients in the areas of eCommerce strategy and business process design
Eric Rodriguez’s Education
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Stanford University Graduate School of Business
MBA , General Management , 2003 — 2005
- Activities and Societies:
- I Have A Dream Foundation (IHAD); High Tech Club; Arts, Media & Entertainment Club
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University of California, Berkeley - Walter A. Haas School of Business
B.S. , Economic Analysis & Management Science , 1994 — 1998
Graduated with High Honors
Additional Information
Eric Rodriguez’s Websites:
Eric Rodriguez’s Interests:
Discussing new business ideas, Online media, Digital Music, Traveling, Attending music concerts, pre-Columbian archeology
Eric Rodriguez’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
