Eric Rodriguez

Current
  • CEO at How To Do Things, Ltd.
Past
  • Strategist at Viant
  • Analyst at Andersen Consulting
Education
  • Stanford University Graduate School of Business
  • University of California, Berkeley - Walter A. Haas School of Business
Connections
430 connections
Industry
Online Media
Websites

Eric Rodriguez’s Summary

Eric Rodriguez’s Specialties:

Internet Marketing, Online Content Creation, Content Monetization, Natural Search Optimization, Business Outsourcing, Digital Product Production, and Building High Performance Virtual Teams.


Eric Rodriguez’s Experience

  • CEO

    How To Do Things, Ltd.

    (Internet industry)

    2008Present (1 year )

    How To Do Things, Tld. is a holding company that acquires, manages, and grows online media businesses. The company’s portfolio of businesses currently reaches nearly 5 million unique visitors per month. Our flagship property, HowToDoThings.com, is a leader in the online “How-To” publishing industry with over 20,000 articles currently available.

  • Managing Director

    Adteractive

    (Privately Held; Internet industry)

    20052007 (2 years )

    Adteractive is a leading Lead Generation and Customer Acquisition company with over $120 MM in revenues (2004 revenues are publicly disclosed in the “SF’s Fastest Growing Company Awards” press release).

    In my two years with Adteractive, I held several positions in Product, Marketing and General Management. Most recently, I had P&L responsibility for Adteractive’s Education Lead Gen Business, growing it into the company’s largest business unit. I directly managed Product Management/Development, Marketing, and Sales.

  • Manager (MBA Internship)

    Google

    (Public Company; GOOG; Internet industry)

    20042004 (less than a year)

    One of five MBA students selected to participate in Google’s first summer internship rotation program. Obtained a deep expertise of effective search engine optimization and online marketing best practices.

  • Manager

    Yahoo Inc.

    (Public Company; YHOO; Internet industry)

    20012003 (2 years )

    Managed a team of product analysts responsible for providing Yahoo’s top Media and Entertainment advertisers with innovative online marketing and targeting products. Responsibilities included scoping and defining custom targeting products, managing consumer research projects, selecting appropriate testing methodologies, and defining and tracking performance metrics.

    Led online strategy development and performance measurement for Sony Electronics’ launch of SonyStyle.com on Yahoo. Initiative resulted in $2 million+/month in electronics online sales revenue.

  • Strategist

    Viant

    (Public Company; 201-500 employees; VIAN; Management Consulting industry)

    19992001 (2 years )

    Viant was a boutique consulting firm specializing in digital media strategy consulting.

    I consulted Fortune 500 and start-up clients on the conceptualizing, planning, and launching of strategic online initiatives.

  • Analyst

    Andersen Consulting

    (Public Company; 10,001 or more employees; ACN; Management Consulting industry)

    19981999 (1 year )

    I consulted Fortune 500 clients in the areas of eCommerce strategy and business process design


Eric Rodriguez’s Education

  • Stanford University Graduate School of Business

    MBA , General Management , 20032005

    Activities and Societies:
    I Have A Dream Foundation (IHAD); High Tech Club; Arts, Media & Entertainment Club
  • University of California, Berkeley - Walter A. Haas School of Business

    B.S. , Economic Analysis & Management Science , 19941998

    Graduated with High Honors


Additional Information

Eric Rodriguez’s Websites:

Eric Rodriguez’s Interests:

Discussing new business ideas, Online media, Digital Music, Traveling, Attending music concerts, pre-Columbian archeology


Eric Rodriguez’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Eric Rodriguez’s full profile:

  • See who you and Eric Rodriguez know in common
  • Get introduced to Eric Rodriguez
  • Contact Eric Rodriguez directly

View Full Profile