Eric Rock

Travel Marketing and Operations Manager with extensive experience in planning and analysis, market segmentation and program execution in over 30 countries. Most recently created promotional partnerships with hotels, restaurants, attractions and retailers were offered to 20 million AAA Members nationwide. To drive country branding associated with the Sydney Olympic Games and event engagement with consumers worldwide, conceived and delivered Australia 2000, a 34-city community arts festival hosting 4,000 performers from Asia, Europe and the Americas in partnership with Present Australia and sponsored by Qantas Airlines and the Australian Tourist Commission. Early in his career, Eric earned his BS in Accounting at the University of Maryland, MBA in Marketing, was licensed as a C.P.A., and honored as a national leader by ODK.

1. New Business Development
2. Market Analysis
3. Operations Management
4. Advertising Sales
5. Experiential Marketing
6. Customer Engagement
7. Spokesperson
8. Presenter
9. Event Management
10. Promotions
11. Tourism
12. Marketing Strategy
13. Public Speaking

• HSMAI New York

  Chairman, Professional Development Committee
  • 2001 to Present

  Recruit travel industry top talent, subject-matter-experts and thought leaders for hospitality sales and marketing association. Research compelling topics and industry trends of interest to senior executives for hotels, restaurants, attraction, retailers and destination marketing organizations. Curate and produce monthly series of lectures and seminars.

• SEC Roughriders Toastmasters

  President, VP Membership
  • March 2010 to Present

  Award-winning Toastmasters speakers club, founded in 1956, where members learn to craft informative, creative, and entertaining speeches.

• Certified Public Accountant

  • State of Maryland
  • License currently inactive
  • 1988

Groups and Associations:

Chair, HSMAI Programs and Professional Development, NYC&Company, Broadway Theater League, US Travel Association

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  Arts & Attractions: Destination Marketing
• 
  BizBash—Event Planners Gather
• 
  Broadway Producers and Investors
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  Destination Strategies
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  Freelancers Union Group
• 
  HSMAI - Hospitality Sales & Marketing Association International
• 
  HSMAI Greater New York
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  Hit Show Club
• 
  Hotel Revenue Generators
• 
  Hotel Technologies & Software
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  ISES - International Special Event Society
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  ODK Alumni NYC
• 
  Ogilvy PR Worldwide/ 360° Digital Influence
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  Omicron Delta Kappa - The National Leadership Honor Society
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  Professional Speakers and Seminar Leaders
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  Revenue Management Professionals in Travel
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  Robert H. Smith School of Business Alumni
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  SEC Roughriders Toastmasters
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  Skal International
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  The Official Toastmasters International Members Group
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  Travel 2.0: Interactive Travel Industry Professionals
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  Travel, Tourism & Hospitality Group
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  University of Maryland, College Park Alumni Association (Official)