Leading the industry in social media analytics and measurement
Greater Seattle Area
- Current
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- Measure and Analytics Lead at Spring Creek Group
- Owner at Eric Pratum Advising & Consulting
- Past
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- E-Commerce Manager at Hilton
- Real Estate Researcher at Whatcom County Real Estate Research Report
- Research Assistant at Center for Excellence In Management Education
- Screening Coordinator at Bellingham Angel Group
- Research Associate at Parker Remick
- Researcher at Center for Economic & Business Research
- Sales Developer at RunningShoes.Com
- Operations Consultant at Samson Rope Technologies, Inc.
- Corporate Culture Consultant at Whatcom Educational Credit Union
- Sales Associate at New Balance
- Graduate German Instructor at Portland State University
- Lifeguard, Instructor at William Shore Memorial Pool
- Education
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- Western Washington University
- Portland State University
- Western Washington University
- Recommended
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5 people have recommended Eric - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Eric Pratum’s Summary
With a Masters in German, an MBA with focuses in finance and startups, and extensive experience driving e-commerce and online marketing campaigns, I have been lucky enough to become an industry leader in measurement and analysis of social media marketing.
From creating analytics templates to in-depth research and development of social media ROI measurements, I have been in a unique position to leverage social media tools and demonstrate returns for all stakeholders.
I am a driven, intelligent, and creative worker, who thrives in collaborative environments, and also enjoys focusing individual effort on entire projects. Increasing ROI, improving efficiency, and building innovation into systems are key strengths and goals I take into everything I work on.
Are you interested in consulting or just want a bit of advice? Shoot me a line..
I speak fluent German and English, decent French, am competent in Norwegian and Swedish, and am familiar with Spanish and Portuguese. At one point in my life, I worked on a goat farm, played for the Swedish Olympic baseball team, and worked at a carnival.
Eric Pratum’s Specialties:
Social media marketing, quantitative analysis, design of web analytics programs, customer service, multi-lingual translation, technical support, market research, and HTML (and some PHP and MySQL).
Eric Pratum’s Experience
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Measure and Analytics Lead
Spring Creek Group
(Marketing and Advertising industry)
March 2009 — Present (5 months)
In this position, I have developed the most comprehensive social media marketing reporting programs and ROI measures in the industry. It has played strongly on my strengths of creativity program design, as well as my extensive technical skills with work primarily in Excel, Access, Facebook, Twitter, YouTube, TubeMogul, blog & forums, TruCast, Radian6, and bookmarking and aggregation sites.
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Owner
Eric Pratum Advising & Consulting
(Internet industry)
July 2007 — Present (2 years 1 month)
I consult businesses, and occasionally individuals, in social media marketing, strategy, and user engagement. As well, I ghost blog, manage social media campaigns, and develop Twitter, Linkedin, Facebook, and blog presences for my clients.
This is not just a consulting job, but a great passion of mine, and something I have worked on for years. -
E-Commerce Manager
Hilton
(Privately Held; Hospitality industry)
July 2008 — March 2009 (9 months)
I managed the Hilton Bellevue's two primary websites, as well as its social media campaign, which I developed. This work included web design, SEO, and graphic design in Photoshop. I worked synergistically with all departments to create attractive and compelling online content that increased ROI and enriched the revenue stream.
My work did not stop online. I also developed marketing materials and handled a large majority of the visual presentation of the hotel in publications.
I made significant use of and work in HTML, Photoshop, Twitter, Microsoft Office, Wordpress, and Blogger. -
Real Estate Researcher
Whatcom County Real Estate Research Report
(Real Estate industry)
January 2008 — June 2008 (6 months)
• SKILLS EMPLOYED Statistical analysis, data mining, quantitative analysis, and data trending.
• DUTIES Converted and interpreted raw data for use for clients, researchers, and the general public.
I made significant use of Microsoft Excel and an innumerable amount of different types of tables. -
Research Assistant
Center for Excellence In Management Education
(Education Management industry)
September 2007 — June 2008 (10 months)
• SKILLS EMPLOYED Microsoft Access, customer relations, public speaking, and event coordination.
• DUTIES Liaising with visiting executives and coordinating educational and fundraising events. -
Screening Coordinator
Bellingham Angel Group
(Investment Management industry)
April 2007 — April 2008 (1 year 1 month)
• SKILLS EMPLOYED Market research, financial analysis, networking, and client engagement.
• DUTIES Analyzed applications for startup funding, researched applicants and markets, made recommendations to screening committee, liaised with applicants, generated interest through online channels, and administered group website.
• ACCOMPLISHMENTS Led groundbreaking regional co-investment initiative and tripled applications. -
Research Associate
Parker Remick
(Staffing and Recruiting industry)
November 2007 — April 2008 (6 months)
• SKILLS EMPLOYED Online market research, networking, and extensive candidate vetting.
• DUTIES Sourced candidates for Director, VP, and C-level positions at world changing tech firms like Google, SAP, Real Networks, etc. -
Researcher
Center for Economic & Business Research
(Research industry)
September 2007 — December 2007 (4 months)
• SKILLS EMPLOYED Web design, market research, salesmanship, and electronic presentation.
• DUTIES Developed Northwest Journal of Business & Economics website and editor, contributor, and reader list. -
Sales Developer
RunningShoes.Com
(Sporting Goods industry)
September 2006 — November 2007 (1 year 3 months)
• SKILLS EMPLOYED Sales, web design, HTML, technical support, and market research.
• DUTIES Floor sales, customer service, shipping and receiving, and managed auctions.
• ACCOMPLISHMENTS Developed clearance shoe auction process. -
Operations Consultant
Samson Rope Technologies, Inc.
(Management Consulting industry)
March 2007 — June 2007 (4 months)
• SKILLS EMPLOYED Operations analysis, project management, and presentation.
• DUTIES Observed current operations and worked with warehouse management to improve efficiency. -
Corporate Culture Consultant
Whatcom Educational Credit Union
(Banking industry)
January 2007 — June 2007 (6 months)
• SKILLS EMPLOYED Interviewing, survey research, and quantitative analysis.
• DUTIES Advised growing non-profit in areas of internal culture management and team building. -
Sales Associate
New Balance
(Privately Held; Sporting Goods industry)
September 2003 — August 2004 (1 year)
• SKILLS EMPLOYED Sales, merchandising, and customer service.
• DUTIES Sold products in-person, advised clientele on health issues, and assisted operations manager.
• ACCOMPLISHMENTS In top 10% dollars/hour sales, achieved highest ever ‘secret shopper’ rating, and contributed to first single-store million dollar year. -
Graduate German Instructor
Portland State University
(Educational Institution; 1001-5000 employees; Higher Education industry)
September 2003 — August 2004 (1 year)
• SKILLS EMPLOYED Classroom instruction, translation, and grading.
• DUTIES Developed course materials, managed 120 students, and created refreshing curriculum.
• ACCOMPLISHMENTS Of all professors, achieved lowest year-to-year student attrition rate. -
Lifeguard, Instructor
William Shore Memorial Pool
(Government Agency; 11-50 employees; Health, Wellness and Fitness industry)
September 1998 — January 2002 (3 years 5 months)
• SKILLS EMPLOYED Teaching/coaching, public safety, and time management.
• DUTIES Keeping the public safe and teaching swim lessons and water aerobics.
• ACCOMPLISHMENTS Attained Head Guard certification.
Eric Pratum’s Education
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Western Washington University
MBA , Business Administration , 2006 — 2008
• RELEVANT COURSEWORK SAP R/3, statistics, corporate and managerial marketing, and startup analysis.
• ACCOMPLISHMENTS Donald H Cole Scholarship and Graduate Researcher.- Activities and Societies:
- MBA Association
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Portland State University
MA , German , 2003 — 2006
• ACCOMPLISHMENTS 3.74 GPA, Baden-Württemberg Scholarship, Graduate German Instructor, and German Table founder.
- Activities and Societies:
- German table
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Western Washington University
BA , German , 2000 — 2003
• ACCOMPLISHMENTS Triathlon team founder.
- Activities and Societies:
- German club, French club, triathlon team, swim team, lacrosse team.
Additional Information
Eric Pratum’s Websites:
Eric Pratum’s Interests:
Writing/playing music, endurance sports, and reading.
Eric Pratum’s Honors:
2006/2007 Donald H Cole Scholarship Recipient
2003 Baden-Württemberg Scholarship Recipient
Eric Pratum’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
