Eric Pratum

Current

Measurement and Analytics at Spring Creek Group
Owner at Eric Pratum Advising & Consulting

Past

E-Commerce Manager at Hilton
Real Estate Researcher at Whatcom County Real Estate Research Report
Research Assistant at Center for Excellence In Management Education

Research Associate at Parker Remick
Screening Coordinator at Bellingham Angel Group
Researcher at Center for Economic & Business Research
Sales Developer at RunningShoes.Com
Operations Consultant at Samson Rope Technologies, Inc.
Corporate Culture Consultant at Whatcom Educational Credit Union
Sales Associate at New Balance
Graduate German Instructor at Portland State University
Lifeguard, Instructor at William Shore Memorial Pool

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9 more...

Education

Western Washington University
Portland State University
Western Washington University

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Recommended

5 people have recommended Eric

Connections

500+ connections

Industry

Marketing and Advertising

Websites

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Eric Pratum’s Summary

In attaining a BA and MA in German and an MBA, I took advantage of every opportunity I had for work, internships, research, and travel, and as a result, I have a variety of different work experiences that give me a well-rounded perspective on many business situations.

Currently, I am leading the charge in social media analytics and data-based decision making. With the help of resources like Omniture, TubeMogul, truPULSE, truVOICE, SM2/Techrigy, Radian6, Google Analytics, AdWords, AdSense, Blog Search, comScore, Twitter data, Facebook Insights, YouTube Insights, and Forrester Research, I have been fortunate enough to plan, strategize, build, and deliver some of the most comprehensive online marketing analyses available.

Prior to my current work in new media analytics, I managed web analytics at Hilton - one of the world's largest hotel chains.

While job satisfaction, money, hard-working coworkers, and a high-expectation workplace are all important to me, I am most driven by challenge and adventure. I thrive in creative, deadline-driven environments, where I and my team can blaze new trails through uncharted areas of web data.

Eric Pratum’s Specialties:

Social media marketing, web analytics, social media analytics, data collection, visual presentation, Excel, Access, Powerpoint, Omniture, TubeMogul, truPULSE, truVOICE, SM2/Techrigy, Radian6, Google Analytics, AdWords, AdSense, comScore data, Facebook Insights, YouTube Insights, and Twitter.

Eric Pratum’s Experience

Measurement and Analytics

Spring Creek Group

(Privately Held; Marketing and Advertising industry)

March 2009 — Present (9 months)

I am the go-to guy when it comes to social media analytics for large to huge multi-national corporations.

Using TubeMogul, truVOICE, truPULSE, Visible Technologies, Radian6, SM2/Techrigy, Omniture, comScore/Media Metrix, and custom-built Twitter and Facebook data mining tools, I collect data into locally-hosted and cloud-based SQL and Access databases in order to work with it within Tableau and Excel before preparing visually stunning and informative weekly, monthly, quarterly, benchmark, and ad hoc reports in PowerPoint, PDF, and web-hosted WordPress-based presentations.

I specialize in architecting new listening and monitoring programs, developing social media ROI calculations using Forrester Research, comScore, and other reports, as well as researching and creating long- and short-term influencer lists that go beyond what your PR, marketing, and creative firms miss.

On top of working hands-on with the data and presentations, I manage the capacity and workload of a team to ensure that client programs and deliverables match and exceed the initial planning and SOWs.
Owner

Eric Pratum Advising & Consulting

(Internet industry)

July 2007 — Present (2 years 5 months)

I consult businesses, and occasionally individuals, in social media marketing, strategy, and user engagement. As well, I ghost blog, manage social media campaigns, and develop Twitter, Linkedin, Facebook, and blog presences for my clients.

This is not just a consulting job, but a great passion of mine, and something I have worked on for years.
E-Commerce Manager

Hilton

(Privately Held; Hospitality industry)

July 2008 — March 2009 (9 months)

I managed the Hilton Bellevue's two primary websites, as well as its social media campaign, which I developed. This work included web design, SEO, and graphic design in Photoshop. I worked synergistically with all departments to create attractive and compelling online content that increased ROI and enriched the revenue stream.

My work did not stop online. I also developed marketing materials and handled a large majority of the visual presentation of the hotel in publications.

I made significant use of and work in HTML, Photoshop, Twitter, Microsoft Office, Wordpress, Blogger, Google Analytics, SiteMeter, Clicky, and StatCounter..
Real Estate Researcher

Whatcom County Real Estate Research Report

(Real Estate industry)

January 2008 — June 2008 (6 months)

• SKILLS EMPLOYED Statistical analysis, data mining, quantitative analysis, and data trending.
• DUTIES Converted and interpreted raw data for use for clients, researchers, and the general public.

I made significant use of Microsoft Excel and an innumerable amount of different types of tables.
Research Assistant

Center for Excellence In Management Education

(Education Management industry)

September 2007 — June 2008 (10 months)

• SKILLS EMPLOYED Microsoft Access, customer relations, public speaking, and event coordination.
• DUTIES Liaising with visiting executives and coordinating educational and fundraising events.
Research Associate

Parker Remick

(Staffing and Recruiting industry)

November 2007 — April 2008 (6 months)

• SKILLS EMPLOYED Online market research, networking, and extensive candidate vetting.
• DUTIES Sourced candidates for Director, VP, and C-level positions at world changing tech firms like Google, SAP, Real Networks, etc.
Screening Coordinator

Bellingham Angel Group

(Investment Management industry)

April 2007 — April 2008 (1 year 1 month)

• SKILLS EMPLOYED Market research, financial analysis, networking, and client engagement.
• DUTIES Analyzed applications for startup funding, researched applicants and markets, made recommendations to screening committee, liaised with applicants, generated interest through online channels, and administered group website.
• ACCOMPLISHMENTS Led groundbreaking regional co-investment initiative and tripled applications.
Researcher

Center for Economic & Business Research

(Research industry)

September 2007 — December 2007 (4 months)

• SKILLS EMPLOYED Web design, market research, salesmanship, and electronic presentation.
• DUTIES Developed Northwest Journal of Business & Economics website and editor, contributor, and reader list.
Sales Developer

RunningShoes.Com

(Sporting Goods industry)

September 2006 — November 2007 (1 year 3 months)

• SKILLS EMPLOYED Sales, web design, HTML, technical support, and market research.
• DUTIES Floor sales, customer service, shipping and receiving, and managed auctions.
• ACCOMPLISHMENTS Developed clearance shoe auction process.
Operations Consultant

Samson Rope Technologies, Inc.

(Management Consulting industry)

March 2007 — June 2007 (4 months)

• SKILLS EMPLOYED Operations analysis, project management, and presentation.
• DUTIES Observed current operations and worked with warehouse management to improve efficiency.
Corporate Culture Consultant

Whatcom Educational Credit Union

(Banking industry)

January 2007 — June 2007 (6 months)

• SKILLS EMPLOYED Interviewing, survey research, and quantitative analysis.
• DUTIES Advised growing non-profit in areas of internal culture management and team building.
Sales Associate

New Balance

(Privately Held; Sporting Goods industry)

September 2003 — August 2004 (1 year )

• SKILLS EMPLOYED Sales, merchandising, and customer service.
• DUTIES Sold products in-person, advised clientele on health issues, and assisted operations manager.
• ACCOMPLISHMENTS In top 10% dollars/hour sales, achieved highest ever ‘secret shopper’ rating, and contributed to first single-store million dollar year.
Graduate German Instructor

Portland State University

(Educational Institution; 1001-5000 employees; Higher Education industry)

September 2003 — August 2004 (1 year )

• SKILLS EMPLOYED Classroom instruction, translation, and grading.
• DUTIES Developed course materials, managed 120 students, and created refreshing curriculum.
• ACCOMPLISHMENTS Of all professors, achieved lowest year-to-year student attrition rate.
Lifeguard, Instructor

William Shore Memorial Pool

(Government Agency; 11-50 employees; Health, Wellness and Fitness industry)

September 1998 — January 2002 (3 years 5 months)

• SKILLS EMPLOYED Teaching/coaching, public safety, and time management.
• DUTIES Keeping the public safe and teaching swim lessons and water aerobics.
• ACCOMPLISHMENTS Attained Head Guard certification.

Eric Pratum’s Education

Western Washington University

MBA , Business Administration , 2006 — 2008

• RELEVANT COURSEWORK SAP R/3, statistics, corporate and managerial marketing, and startup analysis.
• ACCOMPLISHMENTS Donald H Cole Scholarship and Graduate Researcher.

Activities and Societies:

MBA Association
Portland State University

MA , German , 2003 — 2006

• ACCOMPLISHMENTS 3.74 GPA, Baden-Württemberg Scholarship, Graduate German Instructor, and German Table founder.

Activities and Societies:

German table
Western Washington University

BA , German , 2000 — 2003

• ACCOMPLISHMENTS Triathlon team founder.

Activities and Societies:

German club, French club, triathlon team, swim team, lacrosse team.