Eric Pollard

Current

• Principal Consultant at VentureAssist (Sole Proprietorship)

Past

• Director, Product Marketing - SEM at Yellowpages.com
• Director, Syndication at CitySearch.com
• Director, Operations at AgoraeGlobal (CalTech startup)

• Senior Manager, Wireless - Emerging Technologies at EarthLink
• Senior Product Manager at EarthLink
• Marketing/Brand Manager at Rain Bird

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Education

• Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management
• University of Vermont

Recommended

7 people have recommended Eric

Connections

351 connections

Industry

Internet

Eric Pollard’s Summary

Marketing Management Professional with an outstanding track record of performance in commercial / industrial / consumer products manufacturing (Rainbird – 7 years), academia (Peter F. Drucker Graduate School – 4 years) and new media/Internet/wireless technologies (Earthlink / Citysearch / Yellowpages.com – 7 years). Results oriented marketing, product development and operations professional with a 360 degree view / ability to integrate emerging technologies, information and people to create value for customers and partners.

Eric Pollard’s Specialties:

Search Engine Marketing, Strategic Planning, Channel Management, New Product Development, Business & Marketing Planning, Sales Support, New Product Launch, Brand Management, Technology Evaluation, Life Cycle Management, Promotion Planning, Partner Integration & Management

Eric Pollard’s Experience

• Principal Consultant

  VentureAssist (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Management Consulting industry)

  January 2005 — Present (3 years 7 months)

  Helping emerging companies move from strategy to implementation, including business planning, capital formation, product development and launch.
  - Developed business/marketing plan for a new line of laser management components
  - Designed a channel management program for a distributor of wireless equipment
  - Assisted in move of mature branded print advertising business online

• Director, Product Marketing - SEM

  Yellowpages.com

  (Public Company; 201-500 employees; Internet industry)

  November 2005 — May 2007 (1 year 7 months)

  Ran search-related advertising products for YellowPages.com and its parents, Bellsouth and AT&T. Also manage web site product offering for small- & medium-sized businesses. Created new products tied to the consumer buying cycle.
  - Achieved tenfold sales growth in 15 months
  - Grew revenue from 8% to 18% as percent of YPC revenue
  - Developed and launched new products generating $8.5M in annual revenue

• Director, Syndication

  CitySearch.com

  (Public Company; 201-500 employees; IACI; Internet industry)

  September 2004 — December 2004 (4 months)

  Led effort to develop APIs to deliver CitySearch local search/enhanced yellow pages content to various partners, including ASK, MSN and AOL.

• Director, Operations

  AgoraeGlobal (CalTech startup)

  (Privately Held; 11-50 employees; Computer Software industry)

  May 2003 — July 2004 (1 year 3 months)

  Determined requirements and developed IT infrastructure to support business plan. Created accounting and financial reporting systems, set up payroll, secured office space, managing cash and payables. Managed audit and due diligence activities. Acting Controller and HR Manager. Active in new business development.

• Senior Manager, Wireless - Emerging Technologies

  EarthLink

  (Public Company; 1001-5000 employees; ELNK; Internet industry)

  January 2001 — October 2002 (1 year 10 months)

  Responsible for evaluating new Internet access technologies, identifying and negotiating partnerships, creating and presenting business cases, and guiding product development through trial to launch. Technology champion and internal evangelist.
  • Launched market trial of fixed wireless Internet access service in Atlanta in early 2002.
  • Defined processes to integrate new products into EarthLink systems and support infrastructure.
  • Developed market trial and promotion plan for launch of Wi-Fi Internet access at over 1,000 locations of a leader in the convenience/fast food segment.
  • Guest speaker at the DAYLight Roundtable on Wireless Service, Georgia Centers for Advanced Telecommunications Technology, and the Wireless Communications Association 2002 Annual Meeting.

• Senior Product Manager

  EarthLink

  (Public Company; 1001-5000 employees; ELNK; Internet industry)

  May 2000 — January 2001 (9 months)

  Responsible for guiding software product development for Windows-based platforms.
  • Reduced software development cycle from 6 months to 60 days.
  • Actively managed requirement gathering and bug fix processes.
  • Managed customer response activities related to release of Windows ME and Windows 2000.

• Marketing/Brand Manager

  Rain Bird

  (Internet industry)

  1988 — 1995 (7 years)

Eric Pollard’s Education

• Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management

  MBA, Strategic Management, 1985 — 1987

• University of Vermont

  BA, Political Science, History, 1975 — 1979

Eric Pollard’s Contact Settings

Interested In:

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• job inquiries
• expertise requests
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