Eric Pender

Current

Michigan State Football Blogger at Spartan-Football.com
SEO Manager at SMG Search

Past

Account Manager at Rise Interactive
Internet Marketing Consultant at Rise Interactive
Senior Recruiting Coordinator at National Collegiate Scouting Association

Recruiting Coordinator at National Collegiate Scouting Association

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Education

DePaul University
Michigan State University

Recommended

2 people have recommended Eric

Connections

87 connections

Industry

Marketing and Advertising

Websites

Eric Pender’s Summary

Search and interactive marketing rockstar with experience in search engine optimization and pay-per-click advertising.

Eric Pender’s Specialties:

Search Engine Optimization (SEO) including local optimization
Pay-Per-Click (PPC) management
Link Building
Content Development
Web Analytics reporting
ROI analysis

Eric Pender’s Experience

Michigan State Football Blogger

Spartan-Football.com

(Marketing and Advertising industry)

July 2009 — Present (5 months)
SEO Manager

SMG Search

(Public Company; Marketing and Advertising industry)

February 2009 — Present (10 months)
Account Manager

Rise Interactive

(Privately Held; Marketing and Advertising industry)

January 2009 — February 2009 (2 months)
Internet Marketing Consultant

Rise Interactive

(Marketing and Advertising industry)

February 2008 — December 2008 (11 months)

* Recommend strategic search engine optimization practices for client websites
* Strong knowledge of SEO best practices and algorithm criteria
* Helped develop company process of link building and link baiting
* Experience optimizing for local/geotargeted organic search
* Knowledge of web analytics programs including Google Analytics and Net Tracker
* Experience with online reputation management campaigns
* PPC account management for clients exceeding $250k annually
* Extensive keyword build out and research work
* Setup and optimization of CSE accounts and data feeds
* Implementation of A/B testing to optimize marketing efforts
* Negotiated CPA/CPC deals with various ad networks
* Knowledge of DART for Advertisers
* Experience proposal writing and budgeting
* Contributed to development of company intranet/wiki
Senior Recruiting Coordinator

National Collegiate Scouting Association

(Privately Held; 51-200 employees; Sports industry)

January 2007 — July 2007 (7 months)

* Supervised RC department to most enrollments in company history (426 in March ’07)
* Increased revenue by 21% ($1.2M revenue increase per year)
* Increased meeting set percentage to over 50%
* Supervised most meetings set (2728, May ’07) and most actual meetings (2124, May ’07)
* Developed the most accurate and comprehensive RC ranking system in company history
* Developed preliminary plans for production-based scheduling, RC shadow program and development of an integrated Google calendar for daily meeting settings tasks
* Created a revolutionary tier system whereby RCs could match family characteristics with specific scouts and where canceled and rescheduled meeting slots could be filled within minutes
* Instituted a competitive culture with exciting, inclusive challenges and bonuses to increase production
* Integrated all phone call recordings into NCSA software database
* Hired 16 Recruiting Coordinators / Trained 2 Recruiting Coordinators
Recruiting Coordinator

National Collegiate Scouting Association

(Sports industry)

January 2006 — December 2006 (1 year )

* Member of department during rapid growth phase of over 500% in sales
* Instrumental in training new employees (11 employees in 6 months)
* Facilitated communication between leads and Collegiate Scouts
* Brought in over $236,000 in revenue

Eric Pender’s Education

DePaul University

Masters , Public Relations and Advertising , 2005 — 2007
Michigan State University

Bachelors , English , 2001 — 2005

Additional Information

Eric Pender’s Websites:

Eric Pender’s Interests:

Search engine optimization, Pay-per-click advertising, local search, mobile search, digital marketing, skiing, running, Michigan State athletics, Chicago Cubs, Detroit Red Wings, Detroit Pistons