Eric doormouse Peltier, MBA

Current

• Manager, Product Marketing at Dada Entertainment
• Owner at Raison d'être Ent. (Self-employed)
• Contributing Writer / Freelancer at Freelance Writer

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Past

• Manager, Web Marketing at HDtracks
• Manager, NYC / Northern New Jersey Marketing at AT&T Mobility
• Director, New Media Marketing at Eyeball Records

• Editorial Assistant at The CMJ Network
• Artist Development and Marketing Assistant at We Put Out Records
• National Director, Rock Department at The Music Syndicate, LLC
• Local Marketing Representative at tourdates.com / launch.com affiliate
• Entertainment Editor at the Informer
• Program Director at WSAM
• Specialty Show Host at WWUH FM, Hartford, CT
• Regional Marketing Representative at Red Ant Entertainment
• promotion / marketing intern at Island Records / PolyGram
• programming / promotion intern at WCCC FM, Hartford CT

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10 more...

Education

• Pace University
• New York University
• University of Hartford

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Recommended

38 people have recommended Eric doormouse

Connections

500+ connections

Industry

Internet

Websites

• My Website
• My Blog
• Other

Eric doormouse Peltier, MBA’s Summary

"It is not always just what you know, but what you know how to find" - E. Peltier

Eric Peltier, a.k.a. the doormouse, is an entrepreneur and marketing innovator with a proven track record, and an extensive scholastic background, in the creation and execution of marketing initiatives in both new and traditional media in order to effectively reach target audiences. He is considered a respected and award winning music industry professional with more than ten years background in marketing; experience in promotion, publicity, project management, entertainment programming, analysis and communication with an extensive online and traditional portfolio.

"Successful marketing is not just thinking outside the box, it is sometimes questioning and comprehending why there was even a box in the first place." – E. Peltier

I have extensive diversified experience as a marketing generalist and place a priority on to bridging the gap between corporate goals and user expectatations by developing initiatives that address a combination of brand presentation, actionable executions (typical purchase pattern), consumer needs and wants and customer satisifaction throughout the process both on-and-offline and appreciate the flow from need recognition, product research, evaluation of alternatives, selection and intent, purchase, post-purchase evalution, repeate purchasing to the potental of brand evangalism.

I am available for brainstorming sessions, formal and informal consultations, freelance work, conference panel participation or moderation, professional mentoring and career assistance, etc.

Contact me: thedmouse -at- aol -dot- com AIM: thedmouse

"Sometimes...information is the key, so unlock the door" - E. Peltier

Eric doormouse Peltier, MBA’s Specialties:

MBA Marketing, BA Music Business, music marketing, entertainment markeitng, online markeing, web marketing, interactive marketing, new media marketing, mobile marketing, digital marketing, emerging media marketing, media relations, publicity, radio promotion, video promotion, content placement, street team, street marketing, viral marketing, marketing strategy, marketing analysis, sponsorships, endorsements, events marketing, project management, management, freelance writing

Eric doormouse Peltier, MBA’s Experience

• Manager, Product Marketing

  Dada Entertainment

  (Internet industry)

  August 2008 — Present (1 year 4 months)

  a Dada SPA and Sony Music Entertainment joint venture
  us.dada.net
  
  Develop initiatives within the US website and related properties to increase overall useability that touches on 1) customer acquisition for both free and paid users 2) increase converstion from free to paid user 3) increase key peformance metrics for the overall site and within individual key pages 4) increase downloads and streams within the site matrix 5) develop and execute customer retention (both repeate free usage and subscriber retention)
  
  Manage intercompany initiatives for off-site customer evaluation, user interface experience and retention initiatives

• Owner

  Raison d'être Ent. (Self-employed)

  (Self-Employed; Myself Only; Music industry)

  October 2005 — Present (4 years 2 months)

  • Consultant to independent music artists and record labels creating of public relations materials including press releases, biographies, etc. and assisting in the development and execution of media and marketing plans, release and tour marketing proposals and online asset marketing and maintenance.
  • Maintain an entertainment business focused blog featuring opinions and editorial content, reviews and interviews. Please view the blog at http://thedoormouse.wordpress.com
  
  
  Formerly partnered with Argyle Archives; Am open to forming other strategic aliances and partnerhsips as well as joint and co-writing opportunities for the blog and other related works. Contact me for more information related to working together in this project.

• Contributing Writer / Freelancer

  Freelance Writer

  (Privately Held; Myself Only; Publishing industry)

  September 1998 — Present (11 years 3 months)

  including contributions to: Buzzgrinder.com / StarsXscars webzine / Piercing Metal / The Rack / FA-Q / and others
  also writer for Amazon.com (former to 1000 reviewer) and iTunes
  
  • Generate daily content, including music and entertainment news stories and selected editorial including reviews, interviews and opinions, for online publication.
  • Assist in the general marketing of the websites to increase readership and user-generated response to published stories.

• Manager, Web Marketing

  HDtracks

  (Internet industry)

  March 2008 — August 2008 (6 months)

  A Chesky Records / Manhattan Production Music company
  www.hdtracks.com
  
  • Engaged in online publicity with music, technology and related audiophile blogs, news writers and websites.
  • Created and distributed consumer facing emails and maintained database for customer relationship management
  • Tracked and analyzed key performance indicators to develop recommendations to the design team in optimizing the user experience, search engine indexing and overall site management.
  • Developed and managed an affiliate marketing program with partner Share-A-Sale to increase the product distribution reach.
  • Led special projects which more than doubled traffic and increased sales over 250% month-over-month (after launch month benchmark).

• Manager, NYC / Northern New Jersey Marketing

  AT&T Mobility

  (Public Company; 10,001 or more employees; T; Telecommunications industry)

  April 2007 — March 2008 (1 year )

  AT&T Mobility, formerly Cingular Wireless
  www.wireless.att.com/nyc
  
  • Assisted in the creation, evaluation and execution of integrated advertising including radio, print, online and out-of-home projects and related merchandising efforts in-store to increase retail traffic.
  • Managed regional sponsorships with Minor League Baseball, Warped Tour, Samsung Summer Krush, Festival of Ballooning, Rutgers University Athletics, NASCAR and corporate owned retail events.
  • Implemented the corporate rebranding from Cingular-to-AT&T and launch of products such as Apple’s iPhone, BlackBerry’s Curve, and service plans including Unlimited Calling leveraging on- and off-line assets.
  • Analyzed retail traffic, activations and other consumer patterns to develop reports and strategies for improving metrics in order to drive incremental foot traffic to retail locations and develop brand awareness.

• Director, New Media Marketing

  Eyeball Records

  (Privately Held; 1-10 employees; Music industry)

  May 2006 — January 2007 (9 months)

  www.eyeballrecords.com
  
  • Managed all digital and mobile properties including websites, web and mobile assets and digital sales with Warner Music Group / ADA Distribution.
  • Developed and executed new media marketing initiatives utilizing consumer CPM advertising campaigns, retail promotions, online features and exclusive programming to develop label and artist branding.
  • Managed relationships with key online content providers, online and mobile storefronts and social networks.
  • Wrote and distributed daily content for initial publication on Eyeball digital properties and email news letters increasing traffic to the site by more than 100%, and coordinated all related republication.
  • Coordinated the creation and maintenance of all online properties with the Creative Department and label artists.
  • Recruited and managed an electronic grass roots marketing team of 35 members and a staff of in-house interns.

• Editorial Assistant

  The CMJ Network

  (Privately Held; 11-50 employees; Music industry)

  March 2006 — May 2006 (3 months)

  • Assisted the Retail Editor with the compilation and proofreading of the independent retail charts, maintain the retail and music databases, and fact-check stories and reviews for both print and online publication.
  • Co-managed the co-ordination of retail marketing programs including the CMJ Mobile and CMJ Listening mailings.

• Artist Development and Marketing Assistant

  We Put Out Records

  (Privately Held; 1-10 employees; Music industry)

  April 2000 — December 2005 (5 years 9 months)

  • Assist in the creation and execution of marketing plans and promotional proposals in order to effectively reach the potential audience for each release.
  • Coordinate the distribution company, managers, booking agents and artists to effectively position releases in the market.

• National Director, Rock Department

  The Music Syndicate, LLC

  (Privately Held; 11-50 employees; Music industry)

  May 1998 — December 2005 (7 years 8 months)

  www.thesyn.com
  • Maintained relationships with more than 100 record label clients including Universal Music, Sony-BMG, Warner Music Group, EMI and 500 entertainment programmers.
  • Designed, implemented and monitored customized marketing campaigns for a variety of music products utilizing both online and traditional radio and video as the marketing vehicles.
  • Constructed weekly client reports detailing airplay and on-air promotions using trade magazine charts, SoundScan, proprietary databases and other resources to monitor artist success and long-term label awareness.
  • Created marketing proposals, promotional newsletters, news blogs and online articles, artist interviews targeting audience(s) through interviews, in-studio performances, sponsorships, online cross-promotions.
  • Led the growth and development of the Rock Department for the past three years, increasing client billing by 10% and averaging more than 20 number one records per year on the national radio charts.

• Local Marketing Representative

  tourdates.com / launch.com affiliate

  (Privately Held; Music industry)

  June 1999 — June 2001 (2 years 1 month)

  • Integrate New York metropolitan artists, managers, venue owners, promoters and regional retailers shops with the Tourdates.com website to cross-promote their endeavors and provide a network of resources inside the local market.
  • Contributed a bi-monthly column for online publication and subsequent e-mail re-distribution detailing the local music scene providing advice and personal opinions to the readers.

• Entertainment Editor

  the Informer

  (Non-Profit; 11-50 employees; Newspapers industry)

  1996 — 1998 (2 years )

  Located on the campus of The University of Hartford the student run weekly news paper served the campus and alumni community. I was a writer for the news and features sections and founder of the Entertainment Section which grew from 1 page to up to 6 per issue upon my matriculation.

• Program Director

  WSAM

  (Non-Profit; Music industry)

  1994 — 1998 (4 years )

  Located in West Hartford CT on the campus of the University of Hartford, the station broadcast at 610 AM and 106.3 LPFM on campus as well as via 106.3 FM-Cable and closed circuit channel 4.
  I held the positions of disc jockey, specialty show producer, dj representative, director board member, promotion director, music manager, executive board member and program director.
  I was involved with several large campus events including the WSAM-HNPM events series, the WSAM Concert Series, Spring Fling, Fall Fest, Show & Prove Freestyle Competitions, the WSAM Battle of the Bands, Thursday Evening DJ Series, and the Program Council Annual Concert as well as helping launch the LPFM signal, rebrand the station with a new logo and programming grid and forge inter-campus and off-campus alliances.

• Specialty Show Host

  WWUH FM, Hartford, CT

  (Non-Profit; Music industry)

  1997 — 1997 (less than a year)

• Regional Marketing Representative

  Red Ant Entertainment

  (Privately Held; 11-50 employees; Music industry)

  December 1996 — September 1997 (10 months)

  • Created and maintained a market profile by establishing contacts with regional record retailers, radio, press, concert venues and lifestyle shops to synchronize marketing campaigns for releases and local appearances.
  • Managed a group of five interns and over 20 regional street team members to aid in the grass roots marketing of the artists and label identity.

• promotion / marketing intern

  Island Records / PolyGram

  (Public Company; Music industry)

  May 1997 — August 1997 (4 months)

  • Created weekly reports detailing the correlation between regional airplay, nation chart position, Soundscan and other resources to gauge specific market impact.
  • Managed an in-house street representative program of about 30 students and coordinated with several independent street teams to aid in the execution of retail and radio campaigns.

• programming / promotion intern

  WCCC FM, Hartford CT

  (Music industry)

  1995 — 1997 (2 years )

Eric doormouse Peltier, MBA’s Education

• Pace University

  MBA, cum laude , Marketing Management , 2002 — 2007

  Lubin School of Business, New York City, NY
  Marketing concentration with course work in Organizational Management and New Media Marketing
  Employed full-time throughout academic tenure in positions related to fields of study; performed volunteer and freelance work related to fields of study
  Received academic grant and achieved Dean’s List, 3.4 GPA

• New York University

  Professional Certification , Intellectual Property Law and US Law , 2003

  School of Continuing and Professional Studies, New York City, NY
  Completed two Certificate Programs: Intellectual Property Law and US Law & Methodologies
  Studied CLE-level accredited coursework with practical emphasis on Copyright, Trademarks and Contracts
  Employed full-time throughout academic tenure
  Non-GPA related A average for coursework

• University of Hartford

  Bachlors, Cum Laude , Music , 1993 — 1998

  Hartt School of Music, Barney School of Business, Hartford, CT
  Music Business and Percussion performance split-major, business administration minor
  Held multiple high profile student leadership roles at media and events presenting organizations
  Performed two internships and held several freelance positions related to fields of study throughout academic tenure
  Performing musician; freelance writer and local concert promoter; held a part-time job throughout scholastic term
  Received Alumni House Grant for Music, University Honors Society and achieved Dean’s List, 3.38 GPA

  Activities and Societies:

  WSAM, The Informer, Hawk's Nest Programming Management, Music & Entertainment Student Association, UofH Program Council, Hartt Percussion Ensemble, Hartt Capitol Winds, City of Hartford First Thursday Arts Program, WWUH

Additional Information

Eric doormouse Peltier, MBA’s Websites:

• My Website
• My Blog
• Other

Eric doormouse Peltier, MBA’s Interests:

Entertainment marketing, new media / internet marketing, writing / blogging, percussion / music performance (all genres), intellectual property law, music business, hiking, fishing, hockey, baseball, cooking, classic cars / mechanic, wildlife preservation, aquariums, museums, radio, hi-fi / audiophile home audio / video.

Eric doormouse Peltier, MBA’s Groups:

Music and Entertainment Industry Student Association (UofH chapter MEISA, 1996-1998), North Americian Fishing Club (life member), Wildlife Forever member, Intercollegiate Broadcasters Society

•    Inbound Marketers - For Marketing Professionals
•    Advertising Professional
•    Link to New York
•    NYU Alumni
•    Retail in the digital era
•    eMarketing Association Network
•    Online Marketing Professionals Group
•    TopLinked.com (Open Networkers)
•    Showbizjobs.com
•    Generation X
•    Music 2.0
•    ThoseInFilm (Motion Pictures & Film Industry)
•    Hartford Alumni Association
•    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
•    Online Word of Mouth Marketing Group (OWOMMG)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    AT&T Alumni
•    Digital Marketing
•    Social Media Today
•    Social Media Marketing
•    Pace Alumni
•    Media Professionals Worldwide
•    Music and Entertainment Professionals
•    Music Industry Forum
•    Hooray for Hollyworld!
•    LION500.com (Open Networkers)
•    MusicBiz
•    Loyalty 360 - The Loyalty Marketer's Association
•    IFN Music
•    Job Openings, Job Leads and Job Connections!
•    Social Entertainment Professionals
•    Media and Entertainment: Networking, Forum and Jobs
•    NARM: National Association of Recording Merchandisers

Eric doormouse Peltier, MBA’s Honors:

I moderated industry panels and acted as a professional mentor for the CMJ Music Marathon (1999-2001, 2003-2005, 2007), the Intercollegiate Broadcasters Society annual convention (2003-2008) and spoke at the New Jersey Independent Musicians Conference (2003-2004). Additionally, I received the FMQB award for Trendsetting Promoter in 2004, nominated again in 2005 and was awarded several gold and platinum awards for my work with artists.

Eric doormouse Peltier, MBA’s Contact Settings

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