Eric Leuenberger

Current

Founder and Owner at E-CommerceOptimization.com
Owner at Enhanced Concepts, Inc.

Recommended

5 people have recommended Eric

Connections

79 connections

Industry

Internet

Websites

Eric Leuenberger’s Summary

Customer focused, results oriented, ecommerce marketing professional with hands-on working knowledge of internet technologies and real world understanding of online marketing techniques.

Expert at planning and implementing proven strategies that integrate ecommerce initiatives with overall business objectives, to persuade customers, increase conversion, achieve goals, generate more sales, and build Lifetime Value.

I have a strong entrepreneurial background and drive to succeed. I understand that in order to win customers you must speak from a buyer’s perspective and meet their demands in a straight forward, user friendly manner.

My areas of expertise include:

- B2C and B2B ECommerce strategy and implementation with a focus on increasing sales using industry best practices
- Website Analytics Installation and Interpretation
- Measuring Website ROI
- Business Development
- Website Usability
- Internet Conversion Marketing
- Paid Search Management (PPC)
- Web Technology Integration
- Website Design and Development
- Internet Application Programming

Author of the following e-books:

- Google Analytics Uncovered for Zen Cart: The Workbook
- 20 Surefire Ways to Increase Sales Using Zen Cart

Eric Leuenberger’s Specialties:

-Website usability
-Website analytics interpretation focused on core metrics that increase website conversion
- Strategic planning and implementation
- Ecommerce business development
- Paid Search Management (focus on increasing conversion)
- Website traffic generation and monetization
- A/B split and Multivariate Testing using Google's Website Optimizer

Technical expertise in:
HTML, DHTML, JavaScript, PHP, ASP, XML, MySQL, MSSQL, RSS, CSS

- Adobe Photoshop, Illustrator