Eric Glazer

Current

Managing Director, Online Communities at Drug Safety Executive Council
Vice President, Marketing at Cambridge Healthtech Associates

Past

Director at Cambridge Healthech Institute
Account Supervisor at Physicians' Online
Manager, Conferences at Informa (IBC)

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Education

Union College
Union College

Recommended

10 people have recommended Eric

Connections

251 connections

Industry

Management Consulting

Websites

Eric Glazer’s Summary

I am VP, Marketing at an innovative consulting firm that serves the life sciences industry (www.chacorporate.com). My focus is on practical lead generation through relationship building. I have developed numerous strategic marketing plans and executed hundreds of successful, revenue generating marketing programs that support those plans including the launch of a B2B community, organization of hundreds of webinars and live events, and production of numerous thought-leadership papers.

I am also part of the Marketing Studio webinar series: "Lead Generation Tactics for Small Business" and assist small businesses in the execution of lead generation programs.

http://www.marketingstudio.net
http://marketingstudio.eventbrite.com

Eric Glazer’s Specialties:

Lead generation, execution, marketing strategy and communications, marketing and sales operations, project management, translating and articulating business objectives into results-driven marketing strategies, plans and deliverables, 14+ years experience B2B marketing and selling with a focus on the life sciences industry.

Eric Glazer’s Experience

Managing Director, Online Communities

Drug Safety Executive Council

(Biotechnology industry)

February 2006 — Present (3 years 11 months)

A leading online B2B social networking community, made up of R&D leaders representing most biopharmaceutical companies in the world.

- Co-founder of a membership and online community for pharmaceutical drug safety leaders (www.drugsafetycouncil.org)

- Manage relationship with advisory board, made up of eleven global heads of drug safety who help drive programming, content and validate product/service offerings (represent Amgen, AstraZeneca, Bayer Schering, Biogen, Eli Lilly, GlaxoSmithKline, Johnson & Johnson, Wyeth, Roche, sanofi-aventis and Schering-Plough)

- Produce and manage annual member meeting

- Orchestrate the design and development of web site

- Manage communications including email, database, website content, and promotional letters, catapulting membership to over 1,400 managers and scientists in less than twelve months

- Accelerate business development efforts that add both revenue and programming into membership
Vice President, Marketing

Cambridge Healthtech Associates

(Management Consulting industry)

July 2002 — Present (7 years 6 months)

- Accomplished marketing professional with strong business acumen and a deep expertise in strategy and communications (14+ years experience)

- Lead marketing initiatives that increase revenues, expand market share and improve corporate brand .

Recent accomplishments include:

- Pioneering a new marketing and communications strategy that was able to foster brand awareness, increase the number of leads by 300%, and garner a 50% YOY increase in sales.

- Reducing the sales cycle by 33% by pioneering a new, relationship marketing methodology that ultimately led to my organization forming formal relationships with Genzyme, Roche, Eli Lilly, Boheringer-Ingelheim, Schering-Plough and many more.

- Founding the Drug Safety Executive Council in 2007, a membership of pharmaceutical leaders and scientists, with currently over 1,100 members, and growing every day.
Director

Cambridge Healthech Institute

(Privately Held; 51-200 employees; Pharmaceuticals industry)

June 2002 — September 2004 (2 years 4 months)

Eric was Director at CHI from 2002-2004, where he served on the senior management team and launched the Pharmaceutical Strategy Series. Before joining CHI Eric spent four years at innovative start-up organizations including two and one-half years at Physicians’ Online (POL) where he consulted major pharmaceutical companies on their online, ethical marketing programs. Clients included Wyeth-Ayerst (now Wyeth), Schering-Plough, Zeneca (now AstraZeneca) and Carter-Wallace (now MedPointe). Eric began his career as a conference producer and manager at International Business Communications (IBC) from 1994-1997.
Account Supervisor

Physicians' Online

(Pharmaceuticals industry)

1997 — 1999 (2 years )
Manager, Conferences

Informa (IBC)

(Marketing and Advertising industry)

1994 — 1997 (3 years )

Eric Glazer’s Education

Union College

MBA , Health Care , September 1993 — June 1994

Special accelerated MBA program. Graduated in 5 years with both a BA and MBA.
Union College

BA/MBA , 1989 — 1994