
GIS Analyst/Internet Marketing, City of Littleton, CO
Greater Denver Area

GIS Analyst/Internet Marketing, City of Littleton, CO
Greater Denver Area
Seeker of new technologies with a passion for Internet marketing and social media.
Experienced in the following areas:
Internet marketing, search engine optimization (SEO) and social media strategy. I assist businesses with their Internet marketing, social media and technology needs. With a strong database, Internet, and marketing background, I find pleasure in keyword research, pay-per-click advertising, competitor research, social media and all things SEO (search engine optimization).
Geographic Information Systems (GIS) with a specialty in GIS for business and marketing. Analysis includes site selection, demographics, expenditures, psychographics (lifestyles), customer location/profiling, precision marketing and district/trade area allocation.
Economic development and business strategy, including ten years as a member of an internationally known economic development department that founded the Economic Gardening form of economic development. Our program offers high-end research, data and advice to over 400 businesses a year. As the GIS and Internet marketing analyst, I assist businesses with their advanced marketing and strategy needs using Internet marketing and geographic information systems.
Photography and graphic design. As a former professional photographer I understand good design. From marketing to the “perfect customer” to visualizing a web page layout and structure, I can bring together skills with professional results using the latest technology (Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint).
Internet and traditional marketing: Google Adwords, Google Analytics, Wordpress, keyword research, SEO, social media strategy (Twitter, Facebook, LinkedIn)
Geographic Information Systems (ESRI): site analysis, demographics, psychographics, customer profiling
Other: data mining, network analysis (Maltego), business strategy, photography, graphic design, economic development, economic gardening
A Qualified Google Advertising Professional
(Government Agency; 201-500 employees; Government Administration industry)
July 1999 — Present (10 years 1 month)
Internet marketing | GIS analyst analyst for the City of Littleton’s Business/Industry Affairs Department: Duties include assisting hundreds of Littleton businesses each year with marketing, advertising, GIS analysis, research and Internet marketing and website optimization.
Our department works similar to a team of consultants that assists businesses (from small start-ups to established growth companies) with any business need they may have. Our search engine marketing and website optimization program began in 2004 and has included training from NetResults Marketing out of Berkeley, CA. Included in our website marketing program is keyword research, website optimization review , e-mail marketing, social media strategy, and pay-per-click advertising recommendations.
Internet marketing, Google Adwords, pay-per-click marketing, social media, new technology, data research, computer automation, web 2.0, GIS, placer mining, biking, hiking, photography, vintage baseball
Speaker at 2009 Saving Places Conference- Presented "Using GIS Tools in Community Revitalization and Historic Preservation"
2009: Presented "Social Media for Business" to the Jefferson County Business Education Series and the Colorado Independent Auto Dealers Association
2008 International Economic Development Council Program Award- Entrepreneurship: Awarded to our four-person (City of Littleton) Business/Industry Affairs department
Speaker at 2007 ESRI Denver GIS Solutions Expo. Presented "GIS and Economic Gardening" to GIS and government professionals
2007: Presented Search Engine Optimization and Internet Marketing to City of Arvada, Front Range Economic Gardeners, MicroBusiness Development Corporation
Speaker at 2005 “Striking the Right Notes on Entrepreneurship” national conference sponsored by the Federal Reserve Bank of St. Louis
2003 APEX (Awards for Publication Excellence), Award of Excellence for one-of-a-kind publications