Eric Lai

Social Media and Reputation Management (SoMR) at ADP Dealer Services

Location: Greater Seattle Area
Industry: Marketing and Advertising

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Eric Lai's Overview

Current

Social Media and Reputation Management (SoMar) at ADP Dealer Services
SEO Specialist at The Cobalt Group
SEO at ADP Dealer Services

Past

Search Engine Optimization/Marketing at uShip, Inc.
Internet Marketing Coordinator at International Motorsports of Austin
Account Executive at Texas Student Media - The Daily Texan

Sales Representative at South Point Auto Group - Nissan
Public Relations Intern at GCI - Groupe Grey (GCI Read-Poland)

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Education

The University of Texas at Austin
Lamar High School

Recommendations

1 person has recommended Eric

Connections

188 connections

Marketing professional with four years diverse experience including automotive marketing, advertising sales, search engine marketing/optimization and public relations. Focused and energetic with proven ability to drive new business and sources of revenue. Technologically savvy and skilled in multiple computing platforms, business software and employing internet research to attain the goals of an organization. Exceptional copywriting and public speaking skills with immaculate attention to detail. Bilingual - Fluent in English and Chinese.

Specialties

Online and retail automotive marketing, advertising sales, public relations, search engine optimization - SEO, and search engine marketing - SEM

Social Media and Reputation Management (SoMar)

ADP Dealer Services

Public Company; 10,001+ employees; ADP; Computer Software industry

June 2011 – Present (9 months)

SEO Specialist

The Cobalt Group

Privately Held; 501-1000 employees; Internet industry

May 2008 – Present (3 years 10 months)

SEO

ADP Dealer Services

Public Company; 10,001+ employees; ADP; Computer Software industry

2008 – Present (4 years)

Search Engine Optimization/Marketing

uShip, Inc.

Privately Held; 51-200 employees; Internet industry

January 2007 – January 2008 (1 year 1 month)

Managed multiple organic search campaigns by performing keyword research, executing campaigns and monitoring results. Utilized emerging SEO/SEM trends to continuously optimize search campaigns. Wrote site content using SEO copywriting best practices to improve search ranking and drive traffic to site vortals. Researched new opportunities and performed competitive analyses for business development.

Internet Marketing Coordinator

International Motorsports of Austin

August 2004 – January 2007 (2 years 6 months)

Oversaw marketing activities for a $2 million inventory. Responsible for identifying and budgeting the purchase of profitable inventory according to market research. Spearheaded the creation of an inventory locate program by developing a network of nationwide dealer contacts, resulting in new clients. Notable achievements include cutting the time to upload new inventory by 50% by streamlining inventory management and reducing advertising expenditure by 30% by reallocating underperforming marketing channels to more effective approaches.

Account Executive

Texas Student Media - The Daily Texan

May 2005 – December 2005 (8 months)

Serviced a 200-client portfolio by maintaining relationships with current clients; prospected and closed new business with local and corporate accounts. Recognized as the highest-achieving account executive in new media (TV/Radio/Internet). Implemented event sponsorships as a new source of revenue and successfully negotiated major contracts with General Motors and 7-Eleven for Texas Longhorns tailgating events. Major accounts included: GM, 7-Eleven, Baja Fresh, Extra Space Storage, Origins, Schlotzsky's.

Sales Representative

South Point Auto Group - Nissan

May 2003 – August 2003 (4 months)

Demonstrated and sold new and used vehicles via retail lot-ups and referral business. Participated in frequent manufacturer training, obtained sales certifications and improved closing ratio by keeping informed on competitive products, auto industry developments and emerging technologies.

Public Relations Intern

GCI - Groupe Grey (GCI Read-Poland)

Privately Held; 11-50 employees; Public Relations and Communications industry

September 2002 – December 2002 (4 months)

Wrote, proofed and distributed press releases for key clients and monitored press outlets for media coverage. Served as a contact person between the agency and media contacts and kept the media database updated with current information.

The University of Texas at Austin

B.A., Asian American Studies, Advertising

2001 – 2006

Dean's List

Activities and Societies: Texas Advertising Group

Lamar High School

1998 – 2001

Interests:

Auto industry and technology (safety, alternative fuels, manufacturing), marketing and branding, auto remarketing industry, foreign auto industries and emerging consumer markets. Also have interests in urban planning, architecture, food and cooking.

Groups and Associations: