Writer of Marketing Materials with Data Skills
Madison, Wisconsin Area
- Current
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- Writer at Freelance (Self-employed)
- Marketing Programs Manager at General Electric
- Music Reviewer at Various Publications
- Past
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- Marketing Assistant at American Bar Association
- Publications, Electronic Publications Assistant at University of Chicago Press
- Education
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- University of Chicago
- University of Chicago
- Kenyon College
- Recommended
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3 people have recommended Eric - Connections
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74
connections
- Industry
- Marketing and Advertising
- Websites
Eric Bescak’s Summary
I'm a marketing programs manager for GE Healthcare. I have 8 years of professional experience acquiring the following skills:
WRITING: Published work includes articles, case studies, webpage and brochure content
EDITING: Strong grasp of effective grammar and style, completed copyediting training at the Graham School
WEBPAGE DEVELOPMENT, MANAGEMENT: Managed pages for ABA, UChicago Press, improved search engine results by optimizing metadata and other best practices; Developed web sites for small businesses
SALES TRACKING: Used CRM software to report on quarterly business
CLOSED-LOOP MARKETING: Developed campaigns and tools that could be readily measured for effectiveness
MEDICAL MARKET TRENDS: Researched trends for medical imaging, women’s health
DATABASE MANAGEMENT: Created databases, utilizing data management best practices
In my marketing position, I developed both creatively and analytically to strengthen GE's marketing and sales. I created case studies, copy and design for brochures and advertisements, and oversaw their production and placement. In this role, I enabled a shift in the messaging from the company’s historically product-focused approach to content and design that appeals directly to consumer needs. As a result, we met and exceeded GE's 300% ROI goals in 2008 advertising, telemarketing, and tradeshow efforts.
I developed analytically by reporting on GE's business performance. I brought a closed-loop marketing discipline to the department and improved its ability to link its efforts to sales with more accurate reporting practices using dependable data. I was able to identify trends in the market and new areas for improvement in website and print advertising.
I am a keen problem-solver, problem-finder and communicator with the ability to effectively work independently and in a team. I am diligent with balanced professionalism.
Eric Bescak’s Specialties:
*Writing
*Copyediting
*Website development, management
*Social media
*Marketing planning
*Technical writing
*Advertising copy, case studies, articles
*Lead generation
*Closed-loop marketing
*Medical market trends
*Database development, management
*Power user of Excel, Access, Powerpoint, Word
*Adept at Adobe Photoshop and Acrobat, Sales Workbench (CRM), COGNOS (data management), Dreamweaver (web page design), ArborText Epic (XML editing), and Peak Pro (digital media editing)
Eric Bescak’s Experience
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Writer
Freelance (Self-employed)
(Self-Employed; Writing and Editing industry)
2009 — Present (less than a year)
*Write and edit marketing materials on a freelance basis
*Specialize in consumer-focused content
*Can advise on closed-loop marketing strategy -
Marketing Programs Manager
General Electric
(Public Company; GE; Financial Services industry)
December 2007 — Present (2 years 1 month)
RESPONSIBILITIES:
*Write and oversee production of marketing tools, such as magazine articles, case studies, and brochures
*Report on business performance using sales tracking and CRM software
*Manage online, telemarketing, and tradeshow lead generation initiatives
*Support sales managers in the field with lead and install base information, resources, education tools
*Liaison with vendors to ensure project goals are maintained
ACCOMPLISHMENTS:
*Managed 7 month telemarketing initiative and doubled its efficiency within its first weeks with improved talk tracks and targeted call lists
*Improved department’s ability to link marketing to sales
*Developed tradeshow survey that captured market and lead information from 1,300 respondents
*Oversaw consumer-focused advertising that met and exceeded ROI goals
*Built large databases from multiple sources to produce market analysis and highly targeted lead lists
*Authored 2 case studies and a journal article -
Music Reviewer
Various Publications
(Privately Held; Writing and Editing industry)
December 2007 — Present (2 years 1 month)
Write album and live music reviews for the Isthmus (Madison's largest weekly) and various websites.
Published reviews include:
*“Jens Lekman defends precious pop at UW Music Hall,” Isthmus (March 31, 2008) http://www.thedailypage.com/daily/article.php?article=22120
*“Madison says 'Yay' to Basia Bulat and Pale Young Gentlemen,” Isthmus (February 9, 2008) http://www.isthmus.com/daily/article.php?article=21547
*“Ra Ra Riot reigns in Wisconsin premiere at Club 770,” Isthmus (February 3, 2008) http://www.thedailypage.com/daily/article.php?article=21462
*“The Walkmen and White Rabbits stir up freezing fans at the High Noon,” Isthmus (January 21, 2008) http://www.thedailypage.com/isthmus/article.php?article=20082 -
Marketing Assistant
American Bar Association
(Non-Profit; Legal Services industry)
March 2006 — November 2007 (1 year 9 months)
RESPONSIBILITIES:
*Collaborated with marketing team to plan and implement advertising campaigns
*Created and oversaw web pages for online continuing legal education courses
*Edited and formatted articles for publication in legal education course books
*Maintained products in online webstore by categorizing content, writing metadata and product descriptions
ACCOMPLISHMENTS:
*Innovated timesaving solutions to accommodate demanding production schedule
*ACLEA's Award of Excellence in Technology, ABA Center for Continuing Legal Education 2007 -
Publications, Electronic Publications Assistant
University of Chicago Press
(Educational Institution; Publishing industry)
March 2004 — March 2006 (2 years 1 month)
RESPONSIBILITIES:
*Managed the website for the American Journal of Human Genetics
*Worked in editorial and production for web and print editions of three medical journals
*Collaborated with authors and editors to ensure production timeline goals were met
*Edited images and oversaw journal layout
*Created, evaluated, and repaired PDFs for short-run digital printing
Eric Bescak’s Education
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University of Chicago
Certificate , Marketing, Editing , 2005 — 2007
Completed courses in Marketing and Editing at the Graham School at the University of Chicago in downtown Chicago.
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University of Chicago
MA , English , 2002 — 2003
Conducted advanced literary analysis of American fiction. Focused on the metafictions of the 1970's and their critique of narrative techniques to shape historical representation.
- Activities and Societies:
- Intramural Sports, Social Hour Comedy Troupe and Band
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Kenyon College
BA, Honors , English , 1994 — 1999
- Activities and Societies:
- Student Lectureships Committee, College Newspaper, English Honors Program, Intramural Sports
Additional Information
Eric Bescak’s Websites:
Eric Bescak’s Interests:
banjo, new media, biking, swimming, literature, independent music, writing, yoga, reading Ulysses
Eric Bescak’s Groups:
Old Town School of Folk Music, Wandering Rocks, The Project Lodge, Magnet
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eMarketing Association Network -
Worldwide Independent Content Creators -
Technical Writer Forum -
Master of Arts Program in Humanities at the University of Chicago -
Writers' Showcase
Eric Bescak’s Honors:
"ACLEA'S Best" Award of Professional Excellence in Technology, ABA Center for Continuing Legal Education (2007)
Eric Bescak’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
