Eric Batscha

Eric Batscha

Biz Dev & Account Management at Google

Location
Greater New York City Area
Industry
Marketing and Advertising

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Eric Batscha's Overview

Current
  • Principal, Account Manager at Google
  • Business Development at Knewton
  • Co-Founder at Postography
Past
  • Business Development Director at AppNexus
  • Business Development (MBA Summer Intern) at AdKeeper Inc.
  • Strategic Sales Director, Greater China at About.com
Education
Connections

500+ connections

Eric Batscha's Experience

Principal, Account Manager

Google

Public Company; 10,001+ employees; GOOG; Internet industry

August 2014Present (3 months) Greater New York City Area

Business Development

Knewton

Privately Held; 51-200 employees; E-Learning industry

September 2013Present (1 year 2 months) Greater New York City Area

Knewton is a technology company based in NYC. Our Adaptive Learning Platform customizes standardized educational content to meet the unique needs of each student. Knewton analyzes learning materials based on thousands of data points—concepts, structure, difficulty level, media format—and uses sophisticated algorithms to piece together the perfect bundle of content for each student, every day.

Read about Knewton at www.knewton.com/about/press.

Co-Founder

Postography

October 2011Present (3 years 1 month) New York

Postography lets you create and send real, paper postcards through the mail to the people you care about most. Snap a photo or select one from your library, add filters, borders, a note, and sign with your finger. Then tap send. We believe photos should be shared – and kept! Postography facilitates meaningful communication and creates a community around the images people send. The live feeds let you share postcard images with friends and explore pictures taken by the community.

Angel Investor

PinYou

March 2010Present (4 years 8 months)

PinYou is China's largest Behavioral Targeting company with over 540 million user profiles. The PinYou team helps marquee international brands with their next generation targeting solutions and offers DSP and SSP services for a number of partners.

John C. Whitehead Fellow

Foreign Policy Association

Nonprofit; 51-200 employees; International Affairs industry

September 2007Present (7 years 2 months) Greater New York City Area

Strategic Advisor

Skrounge

February 2012Present (2 years 9 months) Greater New York City Area

Skrounge is a website and mobile platform made exclusively by and for college students designed to better their lives around campus. By offering deals, goods and services marketplace, and various other products Skrounge is developing a digital campus center.

Business Development Director

AppNexus

Privately Held; 501-1000 employees; Internet industry

July 2012September 2013 (1 year 3 months) Greater New York City Area

AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced display advertising platform to empower companies to build, manage and optimize their entire display advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Microsoft, Venrock, Kodiak Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz and Ron Conway.

Business Development (MBA Summer Intern)

AdKeeper Inc.

Privately Held; 51-200 employees; Internet industry

May 2011August 2011 (4 months) Greater New York City Area

Strategic Sales Director, Greater China

About.com

Public Company; 201-500 employees; NYT; Internet industry

December 2008July 2010 (1 year 8 months) Beijing City, China

Acccount Manager

Yahoo!

Public Company; 10,001+ employees; YHOO; Internet industry

October 2006November 2008 (2 years 2 months)

Assistant Account Executive

Young & Rubicam

Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry

July 2005June 2006 (1 year)

Corporate Marketing & Good Housekeeping Publisher Group

The National Magazine Company

Privately Held; 501-1000 employees; Publishing industry

20042004 (less than a year)

Eric Batscha's Organizations

  • Network for Teaching Entrepreneurship (NFTE)

    YPG Board Member
    • September 2012 to Present
  • Foreign Policy Association

    John C. Whitehead Fellow
    • September 2007 to Present

Eric Batscha's Languages

  • English

    (Native or bilingual proficiency)
  • Mandarin

    (Professional working proficiency)
  • French

    (Elementary proficiency)

Eric Batscha's Skills & Expertise

  1. Marketing Strategy
  2. Online Marketing
  3. Strategic Planning
  4. Product Management
  5. Mobile
  6. Online Advertising
  7. Business Strategy
  8. Competitive Analysis
  9. New Business Development
  10. Social Media
  11. Product Development
  12. Digital Marketing
  13. Customer Relations
  14. Market Research
  15. E-commerce
  16. Digital Media
  17. Advertising
  18. SEO
  19. SEM
  20. Account Management
  21. International Business

View All (21) Skills View Fewer Skills

Eric Batscha's Education

Bates College

20012005

The Dalton School

Contact Eric for:

  • career opportunities
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  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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