Eric Barker

Past

• Wii Marketing Specialist at Nintendo of America
• Media/Entertainment Professional at Self-Employed

Education

• Boston College - Wallace E. Carroll Graduate School of Management
• University of California, Los Angeles
• University of Pennsylvania

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Recommended

6 people have recommended Eric

Connections

500+ connections

Industry

Media Production

Websites

• Variety article
• Variety article
• Variety article

Eric Barker’s Summary

Seasoned media professional adept at achievement of bottom line impact through hands-on guidance of creative content design and brand messaging. Tenured career in Hollywood includes management and development of multi-medium entertainment solutions (film, video games, animation) for toptier companies like Disney, Sony and 20th Century Fox. Marketing experience includes work on the Wii team at Nintendo of America. MFA in Entertainment from UCLA, MBA in Brand Management from BC.

Direct contact: ebarker (at) ucla (dot) edu

Eric Barker’s Specialties:

Creative problem solver. Dynamic presentation skills. Formal training in negotiation by members of the Program on Negotiation at Harvard Law School.

Eric Barker’s Experience

• Wii Marketing Specialist

  Nintendo of America

  (Public Company; NTDOY; Computer Games industry)

  June 2008 — August 2008 (3 months)

  MBA internship with the marketing team behind the success of Nintendo’s Wii video game console which has sold over 50 million units to date.
  • Led the market sizing study to set the penetration and growth targets for the US Hispanic market segment. Synthesized market research, identified consumer insights, gauged gaming behaviors, buying trends and influences to determine marketing and messaging strategy.
  • Developed go-to-market strategy working in collaboration with marketing communications, advertising, Latin American division and regional sales channel leaders.
  • Final report presented to EVP Cammie Dunaway.

• Media/Entertainment Professional

  Self-Employed

  (Entertainment industry)

  January 1995 — August 2007 (12 years 8 months)

  Screenwriter and creative consultant serving a variety of contract roles for various entertainment entities. Member of the WGA (Writer’s Guild of America) since 2000.
  
  Feature-Film Project Highlights:
  • Developed a sequel to “Aladdin”, the $500M+ grossing animated film, for Disney.
  • Wrote and sold option for feature film “Pet Store” to 20th Century Fox.
  • Wrote and sold pitch for film “Get Lost” to Sony Pictures/Revolution Studios.
  • Wrote “The Base” a $5M independent feature film released in 1998.
  • Wrote and sold “Hitman’s Run” a $5M independent film released in 1998.
  
  Multimedia and Creative Consulting Highlights:
  • Writer for “Spider-Man” creator Stan Lee’s online venture "Stan Lee Media"
  • Consulted with Oscar-winning CG team of “Lord of the Rings 2” in New Zealand.
  • Video game development for “World of Warcraft” designer Rob Pardo.

Eric Barker’s Education

• Boston College - Wallace E. Carroll Graduate School of Management

  MBA , Brand Management , 2007 — 2009

  Activities and Societies:

  • MBA Technology Club President
  • International Management Experience participant (France, Poland, Belgium, Germany)
  • Tech Trek participant (Google, Electronic Arts, Microsoft, Amazon, Apple)

• University of California, Los Angeles

  MFA , Entertainment Production / Producer's Program

  Activities and Societies:

  Studied under Joe Roth (former Walt Disney Pictures Chairman), Peter Guber (Producer of "Batman" and "Rainman") and David Hoberman (Producer of "Monk.")

• University of Pennsylvania

  BA , Philosophy

Additional Information

Eric Barker’s Websites:

• Variety article
• Variety article
• Variety article

Eric Barker’s Interests:

Mixed Martial Arts/Brazilian Jiu-Jitsu practitioner having trained with Royce Gracie (3 time Ultimate Fighting Championship tournament winner),Tito Ortiz (former UFC 205lb champion), Bas Rutten (Former UFC Heavyweight Champion), and Quinton Jackson (former UFC 205lb champ) among others.

Eric Barker’s Groups:

Writer’s Guild of America, Boston College

•    UCLA Innovation Network
•    Boston College Carroll Grad School Alums
•    Showbizjobs.com
•    ThoseinMedia
•    Boston College Alumni Group
•    UCLA School of Theater, Film and Television
•    Nintendo of America
•    University of Pennsylvania Alumni
•    World Gaming Executives
•    U of P Alumni
•    Film TV Professionals
•    Friends of Harmonix Music
•    Boston College Worldwide Association
•    Boston College - Carroll School of Management
•    Media Professionals Worldwide
•    Entertainment Industry
•    Video Game Marketing Group
•    Media & Entertainment Professionals
•    VideoGame Professionals
•    Ivy League Alumni
•    Ivy Referral Network (IRN)
•    Boston College TechTrek West
•    Top World Leaders
•    '09 Grads
•    DuelingTampons.com

Eric Barker’s Honors:

Speaking Engagements:
Lecturer at UPenn School of Performing Arts (2000)
Lecturer at UCLA School of Film, Theater and Television (2000)
Lecturer at MIT's Sloan School of Management on Negotiating (2008)

Media Coverage:
Variety (2000)
Independent Film Channel (2001)
Hollywood Reporter (2003)
Wired Magazine (2003)

Eric Barker’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch