Erica Campbell

Current

• Senior Manager, New Media Marketing at For Rent Media Solutions

Past

• Marketing Manager at For Rent Media Solutions/ Dominion Enterprises
• Marketing Manager at RentJillsHouse.com and RJHResorts.com/Trader Publishing Company
• Marketing Coordinator at TruckTraderOnline.com and EquipmentTraderOnline.com/Trader Publishing Company

• Marketing Assistant Internship-Constant Convocation Center at Global Spectrum

see less...

1 more...

Education

• Old Dominion University

Recommended

3 people have recommended Erica

Connections

415 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Twitter

Erica Campbell’s Summary

Erica Campbell has experience across multiple industries including automotive, real estate, heavy equipment, travel, sports and entertainment. Campbell joined Dominion Enterprises in August '04 as the Marketing Coordinator for TruckTraderOnline.com & EquipmentTraderOnline.com.

Shortly thereafter, she was promoted to Marketing Manager to RentJillsHouse.com & RJHResorts.com, the vacation rentals portals in April '05. In this role, Campbell was responsible for managing the SEM and SEO efforts, participation in large-scale corporate events & created budgets and business proposals.

After serving in this position, she was promoted to Marketing Manager of For Rent Media Solutions in May '06. In this position, she develops, executes, optimizes & analyzes a public relations/social media strategic plan across multiple channels including blogs, social networks, video sharing sites, and other conversational media. She spends a great deal of time building relationships with social media influencers, bloggers and new consumer business to generate awareness of clients and products. Campbell is also responsible for managing PR and internal marketing communications campaigns.

Campbell conducts Web Ex's for customers as well as training for employees nationwide. Campbell has also presented topics such as SEO & Social Media at the CHPA Conference, Hampton Roads AMA Event, ODU AMA, The Virginian Pilot Leadership Team, & the VSBDC Professional Development Meeting. Campbell has also recently been appointed to Vice President of Social Media on the Board of the Hampton Roads Chapter American Marketing Association.

Prior to joining Dominion Enterprises, Campbell graduated Cum Laude from Old Dominion University in '04 with a Sports Management degree with an emphasis on Sports Marketing and Promotions & a minor in Marketing. She played on the women’s Division 1 soccer team & interned as a Marketing Assistant for Global Spectrum.

Erica Campbell’s Specialties:

Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Search Engine Marketing (SEM), Web 2.0, Social Networking (SN), Mobile Marketing, Online Video Script Writing, Video Optimization, Public Relations, Pay-per-Click (PPC) Management and Planning, E-mail Marketing, Web Analytics (Webside Story/HBX, WebTrends, Omniture SiteCatalyst and HitWise), User Interface Analysis/Voice of Customer, HTML Coding and Event Planning

Erica Campbell’s Experience

• Senior Manager, New Media Marketing

  For Rent Media Solutions

  (Privately Held; Marketing and Advertising industry)

  October 2009 — Present (3 months)

• Marketing Manager

  For Rent Media Solutions/ Dominion Enterprises

  (Privately Held; Marketing and Advertising industry)

  May 2006 — November 2009 (3 years 7 months)

  •Develop, execute, optimize and analyze a public relations/social media strategic plan across multiple channels including blogs, social networks, video sharing sites, forums, RSS, and other conversational media
  
  •Build relationships with social media influencers, bloggers, enthusiasts, new consumer business and media targets and outreach to generate awareness of our clients and products
  
  •Manage public relations and marketing communication campaigns to build, maintain and manage the reputation of the organization
  
  •Conduct social media and search engine optimization added value Webinars for customers as well as internal training for employees
  
  •Develop and implement internal marketing communications plans to communicate with over 65 field sales offices in over 190 markets nationwide
  
  •Plan advertising and marketing budget for online media, analyze results/ROI and make recommendations for meeting revenue goals
  
  •Analyze website visitor traffic and search engine rankings, negotiating partnerships and affiliations
  
  •Manage and implement Search Engine Optimization (SEO) efforts across four leading websites

• Marketing Manager

  RentJillsHouse.com and RJHResorts.com/Trader Publishing Company

  (Marketing and Advertising industry)

  April 2005 — May 2006 (1 year 2 months)

  •Managed the marketing, SEM and SEO efforts and/or development from concept through production for RentJillsHouse.com, a vacation rental portal, ultimately generating $1.1 million in less than 2 1/2 years of operation
  
  •Presented budgets and business proposals to the executive team, reported progress and made recommendations for meeting revenue goals. Managed a promotional budget of $450,600
  
  •Successfully researched, conceptualized, branded and wrote copy and search engine optimized meta tags for a start-up company called RJHresorts.com, an affiliate of RentJillsHouse.com
  
  •Created and managed performance of Pay Per Click campaigns across multiple search engines on a daily basis, working within targeted budgets
  
  •Managed participation in large-scale corporate events such as tradeshows and conferences. Coordinated, lead and oversaw events including travel, set-ups, move –in/out, and event staff
  
  •Exhibited at VRMA 05’ and 06’ and C.A.R.E. 06’

• Marketing Coordinator

  TruckTraderOnline.com and EquipmentTraderOnline.com/Trader Publishing Company

  (Marketing and Advertising industry)

  August 2004 — April 2005 (9 months)

  •Led the marketing efforts and assisted the sales force by creating media pieces, direct mail, advertising campaigns and sales collateral
  
  •Wrote and presented business proposals, advertising and marketing budgets to the executive team; made recommendations for meeting revenue goals. Managed two budgets over $500,000
  
  •Arranged all marketing function activities such as tradeshows and events
  
  •Pro-actively planned activities, increased booth traffic, influenced company branding and positioning
  
  •Monitored website visitor traffic and rankings. Monitored search engine campaigns and performance
  
  •Analyzed data, market trends and reported progress of marketing initiatives
  
  •Worked with the Customer Service team to manage customer concerns and enhance efficiency of website operations
  
  •Employee of the month September 2004
  
  •Exhibited at the International Lawn & Garden Expo 04’, World of Concrete 05’ and CONEXPO- CON/AGG 05’

• Marketing Assistant Internship-Constant Convocation Center

  Global Spectrum

  (Public Company; Entertainment industry)

  January 2004 — May 2004 (5 months)

  •Organized group ticket sales and hospitality packages. Collected ticket orders and distributed group tickets
  
  •Entertained clients on the Club Level and in 16 Suite Boxes during events
  
  •Established and maintained relationships with media sales staff over campaign details and with vendors and outside service contractors
  
  •Wrote and implemented grass roots marketing plans for events to reach capacity of 9,000 seats
  
  •Coordinated meetings, dinners, receptions as well as pre and post activity gatherings in a 9,100 sq ft Multi Purpose Room. Worked with food service supplier, Aramark
  
  •Wrote press releases, copy points, media drops and developed promotions for events
  
  •Maintained website daily
  
  •Events Coordinated: ODU Women’s and Men’s Division 1 Basketball games, NCAA’s Women’s Basketball 1st & 2nd Round, Clifford the Big Red Dog, Sesame Street Live, Dragon Tales, The Harlem Globetrotters, Kenny Rogers concert, BB King concert, 3 Doors Down concert and more

Erica Campbell’s Education

• Old Dominion University

  Bachelor of Science in Sports Management , Minor in Marketing and Concentration in Sports Marketing/Promotions , 2000 — 2004

  •Graduated Cum Laude with honors and was a Dean's List student (2001-2004)
  
  •Received All American Scholar Collegiate Award (2001)
  
  •Received Colonial Athletic Association (CAA) Scholar-Athlete Award (2001, 2001)
  
  •Represented Old Dominion University in the Athletic Department Outreach Efforts (2000-2004)
  
  •Special Olympics Volunteer (2000-2004)

  Activities and Societies:

  Division 1 Women's Soccer Team (2000-2004), Member of the National Honor Society of PHI KAPPA PHI (2000-Present), Member of the Sports Management Club (200-2004), Captain of Monarch Maniacs (2002), Co-Captain of Intramural Basketball Team (2002)

Additional Information

Erica Campbell’s Websites:

• My Company
• My Blog
• Twitter

Erica Campbell’s Interests:

new technology, photography, sports, running. Campbell has attended the following conferences: SES San Jose 06', SES Chicago 06', Bruce Clay SEOToolSet Training 06', SES New York 07', ad:tech New York 07', SMX Social Media Conference Long Beach 08'

Erica Campbell’s Groups:

Vice President of Social Media on the Board of the Hampton Roads Chapter American Marketing Association, Member of the PR/Marketing team for the Tidewater Affiliate of Susan G. Komen for the Cure, American Marketing Association, National Honor Society of PHI KAPPA PHI, South Eastern Virginia Women's Soccer Association, WAKA (World Adult Kickball Association)

•    LinkedSEO
•    Inbound Marketers - For Marketing Professionals
•    SMX - Search Marketing Expo
•    Search Engine Strategies Conference & Expo
•    Multifamily Technology
•    Sports Marketing and PR Pros
•    Online Advertising Professionals
•    Dominion Enterprises
•    For Rent Media Solutions
•    Search Marketing Salon
•    Search Engine Land
•    Social Media Today
•    Social Media Marketing
•    Apartments Professionals Network
•    LifeTips Clients
•    Old Dominion University Alumni
•    Multifamily Insiders
•    Old Dominion Alumni Network
•    Apartments & Multifamily Marketing and Operations
•    Resident 2.0 : Social Networking & The Multifamily Industry
•    National Apartment Association Community
•    Social Media Marketing Mavens
•    American Marketing Association - Hampton Roads Chapter
•    CorporateHousing.com
•    SeniorOutlook.com

Erica Campbell’s Honors:

•Certified Yahoo! Search Marketing Ambassador
•Certified Graduate of the Bruce Clay SEOToolSet Training
•Certified for Dominion Enterprises Workplace Harassment Training
•Certified for Trader Publishing's Level 1-Selling Skills Training
•Certified for Trader Publishing’s Recruiting and Hiring Workshop

Erica Campbell’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch