Erica Baker

Past

• Small Enterprise Development Volunteer at United States Peace Corps- Burkina Faso
• Account Executive at Mendelsohn Zien Advertising
• Assistant Media Buyer at Deutsch Advertising

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Education

• The Bookshop
• Institute of Advanced Advertising Studies
• Michigan State University - The Eli Broad Graduate School of Management

• Ecole supérieure de Commerce de Rouen
• OSMTech

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2 more...

Connections

153 connections

Industry

Marketing and Advertising

Erica Baker’s Summary

Experience and training in marketing and market research internationally and in the United States. Background also includes more than four years’ work experience in the advertising industry. Proficient in French and conversational in Jula.

Erica Baker’s Specialties:

project design management, account management, media buying and negotiation

Erica Baker’s Experience

• Small Enterprise Development Volunteer

  United States Peace Corps- Burkina Faso

  (Government Agency; International Affairs industry)

  September 2006 — August 2009 (3 years )

  Marketing Specialist
  Catholic Relief Services’ Agricultural Marketing Department
  Ouagadougou, September 2008 ~ Present
  
  • Use focus groups and other participatory methods to evaluate effectiveness of current marketing training modules for over 500 agricultural producers in over 30 rural villages.
  
  • Collaborate with Burkinabe marketing specialist to create marketing training modules for use with non-literate beneficiaries.
  
  SED volunteer
  Banwa Provincial Union of Cotton Producers
  Solenzo, September 2006 ~ September 2008
  
  • Exercised project design management in creation, execution, monitoring and evaluation of project plans.
  
  • Designed and executed market research study surveying over 100 community members and performed data analysis on results.
  
  • Planned several community awareness events and trainings in four different villages in collaboration with host country nationals, using French for both public speaking and private conversations.

• Account Executive

  Mendelsohn Zien Advertising

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 2004 — September 2006 (2 years 2 months)

  Carl's Jr.
  • Managed television and radio production including client presentations and approvals.
  • Represented the client’s interest at pre-production meetings, television shoots and radio recording sessions.
  • Responsible for explaining creative strategies to franchisees.
  • Attended focus groups and assisted in strategy formulation.
  • Participated in annual corporate and franchisee conferences.
  • Updated & distributed monthly competitor calendar summarizing competitor advertising and promotional efforts.
  • Maintained client budgets, invoicing, talent & residual records and creative rotation spreadsheet.
  
  La Salsa August 2004 ~ January 2006
  • Managed all point of purchase print production.
  • Attended and contributed to client brand & strategy planning meetings.
  • Organized production of and ensured consistency across all elements used for in-store promotion.
  • Coordinated all food shoots and represented the client’s interests on shoot days.

• Assistant Media Buyer

  Deutsch Advertising

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  April 2003 — June 2004 (1 year 3 months)

  • Experienced in television, radio and cable buying including negotiations and buy maintenance.
  • Evaluated, presented and managed Expedia.com promotions.
  • Resolved billing discrepancies, procured contracts and managed files for Bank of America, Ci Ci's Pizza, Expedia.com, Revlon and Mitsubishi buys for over 20 markets.
  • Obtained added value and fulfilled merchandise and ticket requests for various clients.
  • Maintained relationships with television, radio and cable reps in numerous markets via telephone and sales representative meetings.
  • Assisted with various departmental projects including compilation of market attributes for all markets.
  • Assistant to two supervisors and one media buyer.

Erica Baker’s Education

• The Bookshop

  Copywriting 2004 — 2006

  Advertising portfolio development workshops
  http://www.thebookshopads.com/default.html

• Institute of Advanced Advertising Studies

  Farmer's Insurance 2005 — 2005

  The Institute of Advanced Advertising Studies (IAAS) is one of the AAAA’s longest-running and most-praised annual training programs, developed in association with local colleges or universities and sponsored by many AAAA councils.
  
  The IAAS puts young, promising agency professionals into a real-life marketing environment and challenges them to apply their best thinking and efforts to deliver an integrated plan and creative solution for a discerning client.
  
  IAAS programs are comprehensive evening courses, approximately 13 to 16 weeks long, designed for agency professionals with one to four years of experience. Students attend lectures each week and are required, through teamwork, to develop a total advertising program in their "mini-agencies" for a given product or service. Teams compete by "presenting" to the "client."
  
  For more information about IAAS, e-mail iaasinfo@aaaa.org.

• Michigan State University - The Eli Broad Graduate School of Management

  B.A. , Marketing , 1998 — 2002

  Activities and Societies:

  Phi Chi Theta

• Ecole supérieure de Commerce de Rouen

  Marketing 2001 — 2001

  Spring semester study abroad at IFI (Institut de Formation Internationale)

• OSMTech

Erica Baker’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• reference requests
• getting back in touch