Erdal Bezaroglu

Past

E-Commerce Coordinator at Aya International LLC dba AYA AZRIELANT Designer Jewelry
E-Commerce Coordinator at ADANUS, Inc. dba TurkishCorner.com
Office Manager at AMISH, Inc.

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Education

New York Institute of Technology-Old Westbury
Isik Üniversitesi

Connections

46 connections

Industry

Luxury Goods & Jewelry

Websites

Erdal Bezaroglu’s Summary

Successful E-Commerce manager with 4-year professional track record in Online Marketing, Search Engine Optimization (SEO) and business development. International professional driven to positively impact a company's bottom line. Focused team leader with a combination of technical and business skill sets. Fiscally responsible out of the box solutions thinker and master in E-Commerce.

Erdal Bezaroglu’s Specialties:

Search Engine Optimization (SEO): In depth knowledge of techniques accepted by major search engines. Google AdWords and Analytics: In depth understanding of Click through Rate (CTR) and Return on Investment(ROI) . Extensive knowledge of web traffic analytical software Google Analytics, professional of analyzing data reports.E-Commerce: Professional user Volusion, Inc. Online Store Management System.Social Media: Extensive background into Social Media and its use in Online Marketing.

Erdal Bezaroglu’s Experience

E-Commerce Coordinator

Aya International LLC dba AYA AZRIELANT Designer Jewelry

(Luxury Goods & Jewelry industry)

June 2008 — April 2009 (11 months)

Responsible for managing the team that develops, implements, and maintains E-Commerce Web systems and sites. Constructing and maintaining Web back-end software and ensuring the accurecy, quality, and integrity of information on the sites. Developing the infrastructure, implementing and managing the day to day E-Commerce operations and advising the company management. Planning Online Marketing Strategies and Search Engine Optimization Strategies (SEO). Planning, preparing and analyzing E-mail Marketing Campaigns. Making the keyword research and implementing Google Adwords Campaigns.

• Planned, constructed infrastructure and launched the AyaOnline.com.
• Created Search Engine Optimized 20 main categories, 53 subcategories and 375 Search Engine Optimized products for AyaOnline.com.
• Planned and created all content pages for “AYA AZRIELANT” designer jewelry brand at AyaOnline.com.
• Created all company policies of E-Commerce platform.
• Increased the organic traffic 1100 unique visitors in the first month of AyaOnline.com.
• Optimized competitive product short tail keywords and long tail keywords and improved organic search rankings ex: designer jewelry.
• Created and managed successful Social Media activities resulting organic traffic.
• Managed all Google Analytics Reporting and taken actions with using the data.
• Developed successful E-commerce related vendor relationships including Web Developer, Web Design, Flash Design, Online Marketing, Search Engine Optimization, and Professional Photo Imaging Companies, FedEx.
• Launched the company’s Amazon Store including 100 products and increase the monthly traffic as much as 1900 visitors.
• Created an E-mail Contact List of 2500 highly targeted recipients.
• Created over 25 Email Campaigns including creating design and content and reached 45% open rate.
• Created and optimized product feeds for Comparison Shopping Engines. Shopzilla/Bizrate, MSN Product Live, Google Product Search (Base/Froogle) etc.
E-Commerce Coordinator

ADANUS, Inc. dba TurkishCorner.com

(Consumer Goods industry)

January 2006 — May 2008 (2 years 5 months)

Elevate brand awareness and increase sales by creating and executing new online marketing strategies. Supervise accounting, purchasing and shipping departments. Manage customer service procedures and policies. Spearhead importing operations. Generate wholesale revenues and manage partnerships. Locate and procure new products to import and sell. Train and mentor all employees. Create statistical reports (sales, inventory, demographic, top customers, best sellers, ROI, PPC, CPC, CPA, CPM etc.) and make decisions.

• Incrased sales by 100% in the first year and 250% in the second year.
• Grew product inventory from 140 to 4500 items.
• Created and implemented strategic business and online marketing plans.
• Created and applied new customer communication strategy that improved customer satisfaction by 40%.
• Decreased the company’s expenditures by 10% by implementing detailed vendor relations in Accounting Department.
• Managed procurement operations both domestically and internationally with 25+ vendors.
• Established and managed a reliable inventory management system with over 4500 products.
• Created statistical reports (sales, inventory, demographic, top customers, best sellers, ROI, PPC, CPC, CPA, CPM etc.) that have increased the company’s efficiency and decision making.
• Identified of slow-sellers and markdown items, dispose of discontinued products.
Office Manager

AMISH, Inc.

(Privately Held; 51-200 employees; Food & Beverages industry)

January 2004 — January 2006 (2 years 1 month)

Developed and coordinated customer service program. Created and coordinated marketing campaigns. Supervised catering sales and coordinated product details for 90 events each month. Generated bi-weekly payroll of 85 employees. Supervise recruiting and hiring of staff.
• Achieved debt-free status by helping to generate $300,000 in sales in the first year.
• Grew profits by 10% in the second year.
• Improved operational efficiency by implementing accounts receivable and payable policies.
• Oversaw $250,000 in accounts payable monthly.

Erdal Bezaroglu’s Education

New York Institute of Technology-Old Westbury

MBA , Business Administration & Management , 2004 — 2006
Isik Üniversitesi

BA , Business administration , 1997 — 2001

Additional Information

Erdal Bezaroglu’s Websites:

Erdal Bezaroglu’s Interests:

Search Engine Optimization,Organizational Development, E-Commerce, Online Marketing, International Business, Import/Export, Technology, Professional Networking, Social Media, Contemporary Art, Music, Nature Sports