Eran Aloni

Current

VP products at EchoSign

Past

VP Product Marketing at Clarizen
Head of Marketing at Blue Security Inc.
Senior Program Manager at Microsoft

Associate Vice President (AVP), General Manager of Handset client group manager at Comverse
R&D Manager at IDF

see less...

2 more...

Education

Tel Aviv University
Tel Aviv University

Recommended

5 people have recommended Eran

Connections

496 connections

Industry

Internet

Websites

Eran Aloni’s Summary

Innovative and entrepreneurial, strong product management, product marketing and business development skills combined with deep technical understanding.

Extensive experience building and managing large groups as well as an executive in startup companies, proven management and leadership skills combined with excellent interpersonal relationship.

Eran Aloni’s Experience

VP products

EchoSign

(Privately Held; Internet industry)

August 2008 — Present (1 year 4 months)
VP Product Marketing

Clarizen

(Privately Held; 11-50 employees; Computer Software industry)

October 2006 — August 2008 (1 year 11 months)

Clarizen develops an on-demand, enterprise-grade project execution solution for businesses.

Responsible for Clarizen’s product and marketing groups.

Led the definition of product vision, strategy and go-to-market plans and defined product specifications (MRD and PRD) and ensured they have the right fit to the market. Worked closely with R&D teams to ensure detailed technical specifications and actual implementation accurately address customer and market needs.

Led the Clarizen release definition cycle from management approval through detailed feature definition and review of software builds prior to the release, allowing Clarizen to release a major update of its service every 2-3 months.

Increase lead flow by 300% and reduced cost per lead by 66%. Led a wide variety of marketing activities including branding, messaging, public relations, lead generation programs such as search engine marketing and optimization, referral programs and more.
Head of Marketing

Blue Security Inc.

(Privately Held; 11-50 employees; Computer Software industry)

January 2005 — May 2006 (1 year 5 months)

Blue Security developed an active, community based solution to fighting spam.

Defined the company’s marketing strategy, target markets and audiences, created marketing plans for each segment and executed those plans with my team.

In a short period of time, recruited an active and dedicated community of over 100,000 consumers, allowing the company to fully deploy its anti-spam solution. Managed Blue Security’s public relations activities (online and offline), defined and executed advertising campaigns in search engines and media networks, built strong presence in thousands of download sites and successfully cooperated with other anti-spam communities.
Senior Program Manager

Microsoft

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

June 2004 — January 2005 (8 months)

The Microsoft ISA (Internet Security and Acceleration) server is an enterprise firewall, proxy and VPN server. Product deployments vary from small businesses to large enterprises.

Led the definition of the ISA server authentication and Single-Sign-On features as well as the UI for controlling these features. Appointed as the release manager for the ISA 2006 release.
Associate Vice President (AVP), General Manager of Handset client group manager

Comverse

(Public Company; 1001-5000 employees; CMVT; Computer Software industry)

November 1998 — June 2004 (5 years 8 months)

Comverse (NASDAQ: CMVT) is a leading provider of value-added services to the telecommunications industry. Comverse’s products include voicemail, unified messaging, SMS, MMS, WAP gateway, prepaid systems, Instant messaging and more.

Led company-wide process to evaluate the business case and budget the required resources. Approved conclusions with CEO and appointed to lead the group.

Expanded the group to 40 people in 9 months by hiring and contracting, and built an off-shore R&D center in India.

Led business development efforts with cellular operators, application developers, handset and chip vendors worldwide.

Designed innovative solutions such as visual voicemail client, consolidated mobile instant messaging platform and more.

Designed, developed and delivered applications such as instant messaging, mobile email and visual voicemail to tier-1 customers – e.g. Verizon Wireless, Cingular and Orange.
R&D Manager

IDF

(Government Agency; Computer Software industry)

August 1987 — January 1998 (10 years 6 months)