Enrique Quevedo

Current

Web Analytics Specialist for SP Latam at Google

Past

Electronic Media Manager at El Financiero
Project Manager at Intersoftware
Software Development Engineer at Grupo Siglo

Consultant at Grupo Cima
IT Engineer at ITESM Campus Ciudad de México

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Education

Instituto Tecnológico y de Estudios Superiores de Monterrey
Instituto Tecnológico y de Estudios Superiores de Monterrey
Centro Universitario México (CUM)

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Connections

210 connections

Industry

Online Media

Websites

Enrique Quevedo’s Summary

Especialista en Web Analytics para Latinoamérica de habla hispana y desde julio de 2007 a cargo de la evangelización, difusión y soporte de las herramientas de medición de Google.

A cargo del programa de certificación de consultores autorizados de Google Analytics y editor de Central de Conversiones, el blog oficial de Google en español para las herramientas de medición.

Antes de formar parte de Google México trabajé como Gerente de Medios Electrónicos en el periódico El Financiero, en donde desarrollé la presencia digital del periódico con el sitio Web, medios móviles y terminales de información financiera en tiempo real.

Ingeniero en Sistemas Computacionales por el Tecnológico de Monterrey. Involucrado en Internet desde 1995, iniciando en el arte de la creación de sitios Web. Desarrollo de las primeras aplicaciones de negocio en esta plataforma como consultor para Intersoftware en 1997, empresa dedicada al desarrollo de sistemas empresariales.

Ingeniero de profesión y promotor online por convicción, vocero en programas de mercadotecnia digital impartidos en universidades y eventos de la industria en toda Latinoamérica.

Twittero en horas de comida y fanático de las herramientas de Google, usuario entusiasta de sus APIs. Integrador de herramientas en cualquier sitio que esté desprevenido: Maps, Earth, YouTube, Apps, Picasa, FeedBurner, Friend Connect, Gadgets, Custom Search Engine, Webmaster Tools y Analytics… más lo que se acumule en la semana.

Enrique Quevedo’s Specialties:

Web Analytics, Online Marketing, Web Development, eCommerce, Project Management

Enrique Quevedo’s Experience

Web Analytics Specialist for SP Latam

Google

(Public Company; GOOG; Internet industry)

July 2007 — Present (2 years 5 months)

* Promoting, training and consulting Google Analytics
* Supporting Geo technologies like Google Earth and Google Maps
* Promoting and supporting Google Gadgets and Gadget Ads
* Supporting Ads related Google APIs

Speaking Engagements:

Web Analytics classes for Online Marketing Master program at:
* Tecnológico de Monterrey, México City, Mexico, 2009
* Universidad de Palermo, Buenos Aires, Argentina, 2009
* Universidad del Salvador, Buenos Aires, Argentina, 2008

Industry events:
* Google Web Analytics Day, Mexico City, 2009
* Google Web Analytics Day, Buenos Aires Argentina, 2009
* SMX - Search Marketing Expo, Buenos Aires Argentina, 2008

Universities
* Catedra Tec at Tecnológico de Monterrey, México City, Mexico, 2008
* Interactive Design Week at Universidad Iberoamericana, México City, Mexico, 2008
Electronic Media Manager

El Financiero

(Privately Held; 1001-5000 employees; Newspapers industry)

July 1999 — July 2007 (8 years 1 month)

* Founded the Electronic Media business unit, with sales growth of over 100% every year. Sales of year 2006 were four times greater than the sales of 2005.
* Produced revenue more than 200% our operation cost over the last year.
* Integrated cost effective solution for the corporate website showing the lowest operation cost on the media market, and over 100 paid campaigns last year.
* Created customer support procedures and policies for all digital services.
* Developed a wide variety of services like the corporate website in spanish and chinese, mobile channels, real-time financial terminal, daily newsletters, SMS news feed and a newspaper digital edition delivered via Internet.
* Integrated Solomon as an ERP solution for operation control.
* Coordinated operations of foreign service providers established in USA, Argentina and Germany. And managed foreign customers also, established in USA, Canada, Spain and Guatemala.
Project Manager

Intersoftware

(Privately Held; 51-200 employees; Information Technology and Services industry)

August 1997 — June 1999 (1 year 11 months)

* Managed software development projects since early analysis stages until deployment.
* Developed a nation wide customer database for Grupo Industrial Bimbo with GPS capabilities.
* Developed Intranet solutions for other well known companies like Coca Cola FEMSA, Seguros Monterrey-Aetna, Warner Lambert, Grupo Nacional Provincial and Herbalife.
* Defined enterprise wide coding and documentation policies.
Software Development Engineer

Grupo Siglo

(Privately Held; 51-200 employees; Information Technology and Services industry)

May 1997 — August 1997 (4 months)

* Programmed part of the Project Management System on the Corporate Intranet.
* Made research about new technologies for Internet development.
*Participated in the Election's Day Documentation Project gathering information and building statistical reports.
* Given lecture about new tools for dynamic web pages development on the Information Technology Congress at Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico City
Consultant

Grupo Cima

(Privately Held; 11-50 employees; Information Technology and Services industry)

May 1996 — May 1997 (1 year 1 month)

* Programmed the first computer system for Panama’s Stock Exchange.
* Installed Panama’s Stock Exchange local network and deployed the developed system.
* Programmed administration solutions for Sony, Hilos Omega and Global Autoparts.
IT Engineer

ITESM Campus Ciudad de México

(Educational Institution; 10,001 or more employees; Higher Education industry)

December 1995 — December 1996 (1 year 1 month)

* Unix workstations setup and support. Managed HP-UX, AIX and Solaris operating systems.
* Managed user's network login accounts all over the Campus.
* Developed Student Affairs web site, with information about sports and cultural activities.
* Created schedule management system for classes given by this department.
* Created promotional material for cultural activities such as classes, concerts and plays.
* Participated as technical staff for special events, responsible for audio and stage setup.

Enrique Quevedo’s Education

Instituto Tecnológico y de Estudios Superiores de Monterrey

Management Skills , Administration , 1992 — 1997
Instituto Tecnológico y de Estudios Superiores de Monterrey

Computer Science 1992 — 1997

Graduated with Honors
Centro Universitario México (CUM)

Mathematics , 1989 — 1992