Vice President, Sales at Epic Advertising (Azoogle)
Toronto, Canada Area
- Current
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- Vice President, Sales at Epic Advertising (AzoogleAds)
- Past
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- Chief Marketing Officer at Singlesnet Inc.
- Director of Toronto Ad Sales at AzoogleAds.com
- Business Development Manager at AzoogleAds.com
- Owner at Marcvtec.com (Sole Proprietorship)
- Business Analyst at Hewitt Associates
- Education
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- Queen's University
- University of Toronto
- Information Technology Institute
- American InterContinental University
- Dale Carnegie Sales Advantage
- Ryerson University
- American University
- Recommended
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20 people have recommended Marc - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Marc Porcelli’s Summary
Experienced and highly successful online marketing executive. Extensive experience managing 100 million++ annual portfolios of clientèle. Unparalleled access to distribution and key decision makers. Proven ROI through predictive modeling translating to actionable results. Extensive experience in channel management.
Expert online industry knowledge. Active relationships with corporations such as Google, Yahoo, Microsoft, MySpace, United Online, AzoogleAds, ValueClick Media, CPA Empire, MediaWhiz, Hydra Media, and Vente to name a few. Vertical expertise in Finance (Credit Cards), Debt, Dating (Singlesnet.com, True.com, Mate1, FriendFinder) and Auto.
Proven track record closing clients such as GE, FTD, Lifelock, 2nd Story (Tax Act), WorldWinner and dozens more. I have also managed hugely successful campaigns such as True.com, Omaha Steaks, Stamps.com, Singlesnet.com as well as over 90 others.
- Prospecting, negotiating, and closing long term multi million dollar sustainable partnerships with top Fortune 500 companies
- Business Development & Management
- Concept Development - ideas to implementation
- Optimization focused
- Segmentation
- Retention/ROI through metrics and revenue growth strategies
- Extensive, industry specific Rolodex
- P&L management
- Strategic Planning
- Lead Generation
marc.porcelli@epicadvertising.com
marc@marcporcelli.com
AIM: marcporcelli
http://www.epicadvertising.com
http://www.marcporcelli.com
Marc Porcelli’s Specialties:
Business development, management, needs analysis, media buying, negotiation, segmentation, optimization, P&L management, SEO, proven ROI extensive industry knowledge CPA, CPM, CPC, online video advertising, paid search, web 2.0
Marc Porcelli’s Experience
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Vice President, Sales
Epic Advertising (AzoogleAds)
(Online Media industry)
July 2008 — Present (1 year 1 month)
Responsible for the Azoogle Advertising Network sales, including the NY and Toronto network sales team management, and P&L. Manage top tier advertiser relationships via CPA, CPC, and CPM delivery. Specialize in subscription based continuity, acquisition and, retention.
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Chief Marketing Officer
Singlesnet Inc.
(Online Media industry)
April 2007 — July 2008 (1 year 4 months)
Define and execute marketing partnership strategy, product marketing strategy and roadmap. Engineer SEO and SEM strategies and initiatives. Monitor industry trends in the online arena and translate insights into actionable predictive modeling. Manage multiple partnership levels: affiliates, business development, publishers/networks, search engines, e-mail/newsletters, and content overseeing multi-million dollar annual budgets. Set creative direction through innovative strategic planning.
Oversaw all customer acquisition for Singlesnet.com including online and offline, business development, marketing, sales and strategic partnerships. Manage multi-million dollar partnerships with publishers and affiliate networks, search engines, emailers and media buyers. Fully responsible for marketing and acquisition P&L. Grew Singlesnet into undisputed market share leader for second half of 2007 and into 2008(Hitwise). -
Director of Toronto Ad Sales
AzoogleAds.com
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 2006 — April 2007 (10 months)
Managed sales team out of corporate office in Toronto. Managed over 4 Million dollars in monthly revenue. Prospect, Negotiate, and closed long term multi-million dollar partnerships. Worked closely with executive team to ensure their vision is communicated and met. Represented and managed top accounts on the AzoogleAds network. Worked closely to develop skill sets of Sales Managers and expanded revenue. Closed GE, FTD, 2nd Story (Tax Act), Lifelock and Worldwinner. Managed True.com, Lexington Law and Omaha Steaks with record numbers.
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Business Development Manager
AzoogleAds.com
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2005 — June 2006 (1 year 2 months)
Was responsible for forming and expanding partnerships with U.S. domestic companies seeking online advertising, lead generation, and new customer acquisitions. Day to day operations include contacting key business developers and advertising personnel, negotiating contracts and advertising commissions. Managed Finance and Auto verticals.
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Owner
Marcvtec.com (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
July 1999 — April 2005 (5 years 10 months)
Managing and developing customer relationships. Consulted with small business to develop an online marketing strategy. Was responsible for numerous clients media buying.
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Business Analyst
Hewitt Associates
(Public Company; 5001-10,000 employees; Human Resources industry)
2002 — 2004 (2 years)
Team leader who automated several fortune 500 benefits plans. Delivered and maintained a fully functioning web based benefits system to the client team. Enhanced existing systems; created and customized new system, which reduced costs and overhead. Analyzed benefit plan requirements and system functionality. Provided ongoing customer service support.
Marc Porcelli’s Education
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Queen's University
Marketing , Executive Education , 2007 — 2007
Executive education focusing on marketing strategy, aligning strategy with market dynamics, marketing plans and linking marketing and sales functions through leadership and knowledge.
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University of Toronto
Post Graduate Certificate , Marketing as Competitive Intelligence , 2005 — 2006
Six courses required for certificate including; Essentials of Competitive Intelligence, Strategic Selling and CRM, Marketing Essentials & Media Campaigns for Business, Database Marketing, Strategies for a Web Presence and Semiotics of Advertising
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Information Technology Institute
Certificate , E-Commerce Professional Development .Net , 2005 — 2005
ASP.Net, VB.Net, C#.Net, XML, and SQL Server 2000
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American InterContinental University
BS , Criminal Justice , 2004 — 2005
Magna Cum Laude
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Dale Carnegie Sales Advantage
Certificate , Sales , 2004 — 2004
Professional Sales Training
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Ryerson University
Certificate , Web Application Development , 2002 — 2002
HTML, DHTML, JAVA, CSS and XML
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American University
CLEG , Communication, Legal Institutions, Economics, and Government (CLEG) , 1999 — 2002
Additional Information
Marc Porcelli’s Websites:
Marc Porcelli’s Interests:
DFWIMA, CIMA, BIMA
Marc Porcelli’s Honors:
Graduated Magna Cum Laude
Marc Porcelli’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
