
Technology Consultant and Entrepreneur
Greater New York City Area

Technology Consultant and Entrepreneur
Greater New York City Area
Ed Costello is an Internet technology strategist with over fifteen years’ experience designing, developing and managing networked applications and web sites. As IBM’s first Corporate Webmaster, he pioneered web site operations practices and systems architectures to solve the problem of running a 7x24 web presence across multiple data centres in multiple countries. Ed closed out his career at IBM by managing the content and applications teams for the Sydney Olympic Games web site in 2000.
Since leaving IBM, Ed Costello has developed a consultancy focused on web site operations and digital strategy with clients in the New York City metropolitan area. He is active in the New York City startup community, serving as mentor to budding CTOs and technologists through NextNY (www.nextny.org).
Ed Costello is highly experienced in managing technology operations in a 7x24 world in organizations large and small. He is interested in mentoring relationships in the NYC metropolitan area, as well as consulting opportunities in the DC-NYC-Boston corridor.
Internet application development and operations,
Internet Strategy and Problem Resolution,
Technology management and operations,
Technology governance,
Web site governance,
web site operations,
web site strategy
(Information Services industry)
September 2009 — Present (3 months)
Stigmergy LLC is a company I’ve started to focus on information analysis and visualization for small to medium sized businesses and organizations.
Although open to questions & inquiries, I am not presently seeking investors or employees, this company is in the embryonic stage.
(Sole Proprietorship; Internet industry)
September 2002 — Present (7 years 3 months)
I focus on web site technology strategy, systems architecture and operations for small to medium sized organizations and businesses in the New York City metropolitan area.
I am platform agnostic, focused on evaluating and recommending pragmatic solutions for my customers based on customers’ existing capabilities and skills and long–term strategic goals.
I prefer to work with a small number of clients at a time. I solve the problem, propose a solution, help get my clients on track, and then get out of the way.
I also mentor NYC area technologists through the NextNY Digital group and the Feedback Forum.
(Privately Held; 11-50 employees; Computer Software industry)
December 2001 — June 2002 (7 months)
Managed I/T operations and application development teams at this New York City based startup.
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
February 2001 — December 2001 (11 months)
Worked with clients to review systems architecture and operations in order to improve efficiency of web site applications and operations.
(Public Company; IBM; Information Technology and Services industry)
November 1999 — January 2001 (1 year 3 months)
Responsible for content and application development including generation of official results pages for all athletes, sports, and countries. Managed a team of 35 programmers spread across the US, Spain and Australia in the final year leading up to the Games of the XXVII Olympiad (Sydney 2000 Olympic Games). Served as technical liaison amongst IBM, SOCOG, and the International Olympic Committee. Created and executed test plans for dress rehearsals (DR1 & DR2). Managed games-time operations of the official web site, www.olympics.com. Supported the follow-on Paralympics web site. Prepared close-out materials for termination of IBM-IOC contract. Successfully re-deployed all staff throughout IBM at termination of IOC contract.
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
January 1997 — October 1999 (2 years 10 months)
In parallel with my formal job, I served in this semi-formal role as IBM's Corporate Webmaster, responsible for developing, managing and policing IBM's web presence (for example determining what web sites got their own domain names, versus being placed on an existing web server).
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
December 1994 — October 1999 (4 years 11 months)
Managed day to day I/T operations for IBM's corporate home page, www.ibm.com. Developed applications, services, and procedures to managed a F100 corporate web site through the rapid growth of the world wide web from 1994 through 1999. Oversaw technology side of IBM's overall web presence working in tandem with the CIO organizations in IBM's multiple divisions. Designed multiple systems infrastructures to support various needs of a corporate web presence. Directly lead a team of 10 "webmasters" and indirectly lead a worldwide team of over 100 professionals responsible for operations or application development of IBM web sites.
(Public Company; IBM; Information Technology and Services industry)
September 1997 — March 1998 (7 months)
Managed technical build-out of the systems infrastructure for www.nagano.olympic.org in parallel with primary job as IBM's Corporate Webmaster.
Pre-Games traveled to Nagano, Japan for briefings with on-site team before returning to US to run US operations center in Schaumburg, IL.
Ran US daytime operations of the official web site (www.nagano.olympic.org) during the Olympic Games
(Public Company; IBM; Information Technology and Services industry)
July 1996 — August 1996 (2 months)
As one of two on-site webmasters for the official web site for the Atlanta Olympic Games I was responsible for coördinating web site support amongst IOC and IBM staff in Atlanta with the primary web site staff in Southbury, CT.
Performed this role in parallel with responsibilities as IBM's Corporate Webmaster and Webmaster for www.ibm.com.
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
June 1990 — November 1994 (4 years 6 months)
Developed technical documentation for RACF, MVS, and Case/390. Taught introductory classes in object oriented programming on MVS. Introduced internetworking concepts and practices to the mainframe development lab and evangelized the use of the Internet to communicate with customers and developers.
Large scale data analysis and presentation, Visualization of data, Networked application development and operations, Developing markets and exchanges in information fields, AdTech - Advertising and Technology, Privacy and securing the self in an ever-more-connected world.
ACM, Internet Society, nextNY: Digital, NYCE Feedback Forum
Chairman's Award, 2000 Sydney Olympic Games, IBM Corporation, 2000
Division Award, Enterprise Web Management, IBM Corporation, 1998
Division Award, Corporate Communications, IBM Corporation, 1997
Cool Site of the Year, Deep Blue vs. Kasparov, 1997