Ed Costello

Current

• Founder at Stigmergy LLC
• Partner at Rowland LLP
• Consultant at Artific Consulting LLC (Sole Proprietorship)

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Past

• Senior Vice President, Technology at netomat
• Senior Consulting I/T Architect at IBM
• Senior Manager, Official Web Site, Games of the XXVII Olympiad (Sydney Olympic Games) at IBM

• Corporate Webmaster (CTO) at IBM
• Senior Manager, ibm.com technical experience at IBM
• Operations Manager, Official Web Site, XVIII Olympic Winter Games (Nagano 1998) at IBM
• Webmaster, Official Website, Games of the XXVI Olympiad (Atlanta 1996) at IBM
• Webmaster, IBM Large Scale Computing Division at IBM
• Information Developer at IBM

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6 more...

Education

• Carnegie Mellon University
• Allegheny College

Recommended

14 people have recommended Ed

Connections

184 connections

Industry

Information Technology and Services

Websites

• My Company
• My Blog

Ed Costello’s Summary

Ed Costello is an Internet technology strategist with over fifteen years’ experience designing, developing and managing networked applications and web sites. As IBM’s first Corporate Webmaster, he pioneered web site operations practices and systems architectures to solve the problem of running a 7x24 web presence across multiple data centres in multiple countries. Ed closed out his career at IBM by managing the content and applications teams for the Sydney Olympic Games web site in 2000.

Since leaving IBM, Ed Costello has developed a consultancy focused on web site operations and digital strategy with clients in the New York City metropolitan area. He is active in the New York City startup community, serving as mentor to budding CTOs and technologists through NextNY (www.nextny.org).

Ed Costello is highly experienced in managing technology operations in a 7x24 world in organizations large and small. He is interested in mentoring relationships in the NYC metropolitan area, as well as consulting opportunities in the DC-NYC-Boston corridor.

Ed Costello’s Specialties:

Internet application development and operations,
Internet Strategy and Problem Resolution,
Technology management and operations,
Technology governance,
Web site governance,
web site operations,
web site strategy

Ed Costello’s Experience

• Founder

  Stigmergy LLC

  (Information Services industry)

  September 2009 — Present (7 months)

  Stigmergy LLC is a company I’ve started to focus on information analysis and visualization for small to medium sized businesses and organizations.
  
  Although open to questions & inquiries, I am not presently seeking investors or employees, this company is in the embryonic stage.

• Partner

  Rowland LLP

  (Investment Management industry)

  August 2008 — Present (1 year 8 months)

  Rowland LLP is an investment partnership. It is closed to new investors and is not presently seeking investment opportunities.

• Consultant

  Artific Consulting LLC (Sole Proprietorship)

  (Sole Proprietorship; Internet industry)

  September 2002 — Present (7 years 7 months)

  Artific Consulting LLC is a business I founded to provide services to small-to-medium sized organizations in the New York City metropolitan area. My primary focus is Internet technology strategy — helping organizations navigate the myriad options available to them. A secondary focus is on web site operations — once you’ve built the site, how to run it, how to watch for problems, how to plan for maintenance and growth.

• Senior Vice President, Technology

  netomat

  (Privately Held; Computer Software industry)

  December 2001 — June 2002 (7 months)

  I was recruited to take on this position responsible for managing the development of a multimedia authoring tool and player in Java at this New York City based startup. I worked with the developers to put together a semi–formal development process organized around extreme programming. I helped write the patent on the company’s technology. I worked with the business development and marketing team to create service offerings around the multimedia player.

• Senior Consulting I/T Architect

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  February 2001 — December 2001 (11 months)

  After my assignment on the Sydney Olympic Games ended I was offered a position in IBM’s Business Consulting Services organization. In this role I was typically part of a team brought in to analyze a client’s use of Internet technologies and make recommendations to the senior consultant on steps to take to resolve the client’s concerns.

• Senior Manager, Official Web Site, Games of the XXVII Olympiad (Sydney Olympic Games)

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  November 1999 — January 2001 (1 year 3 months)

  My responsibilities for the Sydney Olympic Games web site consisted of managing a fantastic team of 35 application developers spread across the US, Spain, and Australia. I was responsible for personnel and project management as well as serving as a technical liaison between the development team and IBM, IOC and SOCOG executives.
  
  As with previous Olympic Games web sites, in late 1999 I was recruited to take on managing aspects of the official web site for the Sydney Olympic Games. Over the course of 1999 I had advocated transferring www.ibm.com operations to IBM's Global Services arm and I had also transferred many of my Corporate Webmaster responsibilities to the IBM CIO's new Business Transformation process. As it was impractical to continue in both roles full-time, I decided to end my tenure as IBM's Corporate Webmaster to take on managing the Olympic Games web site.
  
  I developed and managed the plans to transfer our team to Sydney with minimal impact on development. I coordinated various tests of the web site as well as our participating in the formal dress rehearsals. I briefed IBM, SOCOG and IOC executives on various issues, problems and activities related to the web site.
  
  During the Olympic Games my role shifted to be one of two operations managers for the web site. In this role I was the sole contact with other Olympic Games organizations for any issues concerning the web site and was responsible for quickly analyzing and resolving any issues related to the site during my shift.
  
  As Sydney was IBM's final Olympic Games, my post-Games responsibilities were to help transition my staff to other positions within IBM as well as to prepare contractual transfers of information about the web site to the IOC.

• Corporate Webmaster (CTO)

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  December 1996 — November 1999 (3 years )

  The Corporate Webmaster was primarily a communications and business strategy role distinct from my parallel responsibilities for managing the technology operations for www.ibm.com. It was my responsibility to review and approve or reject all IBM web sites after consulting with peers in IBM Security, Legal, and Communications organizations. I was also responsible for coordinating communications to all technology professionals managing IBM web sites and Internet services.
  
  As Corporate Webmaster I was directly involved in developing naming strategies for IBM’s online presence and enforcing the policies and practices of IBM’s Marketing Communications organization. I worked directly with security and legal organizations to identify rogue IBM sites as well as non-IBM sites and services masquerading as IBM owned or endorsed.
  
  I helped develop and implement a technology architecture to consolidate IBM’s web presence from a haphazard collection of systems to a professionally managed service operated by IBM’s Global Services arm. The final step of this process was to help develop and evangelize a corporate–wide process for designing, developing, approving, measuring and managing new web sites and Internet services and transfer those responsibilities to the office of the CIO.

• Senior Manager, ibm.com technical experience

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  December 1994 — November 1999 (5 years )

  Over five years I created and developed the role of a technical webmaster position responsible for systems and application operations for www.ibm.com. My responsibilities grew from application development on Unix systems to designing, deploying and managing a mirrored Internet services deployment using IBM’s RS/6000 PowerParallel SP/2 architecture coupled with the Andrew File System (AFS) and later Distributed File System (DFS). I developed a variety of applications in C and Perl to manage content and services for IBM’s primary corporate site as well as secondary sites we were expected to support for related corporate organizations. My team grew from myself in December 1994 to fifteen application developers, systems administrators and webmasters responsible for operations of the web site in 1999.
  
  In 1996 and again in 1998 I was seconded or temporarily assigned to IBM’s Olympic web site efforts. These are detailed in separate entries below.
  
  In late 1998 I and my team designed, deployed and managed tools to support the development and testing of IBM’s “Bullseye” redesign, coordinating content development and deployment over hundreds of disparate servers and organizations while presently a unified look to outside world.
  
  Over the course of 1999 we migrated www.ibm.com to the remnant Olympic Games systems and transferred systems administration and security operations to IBM’s Global Services organization and IBM’s CIO.
  
  In 1999 I was also responsible for IBM’s Year 2000 reviews of Internet services. I developed tools to help audit IBM’s web sites for Year 2000 compliance, as well as advised on how to mitigate Year 2000 exposures in JavaScript and other web technologies.
  
  My role evolved over time to become less technical and more about the business of managing IBM’s presence online. While still responsible for technology operations of www.ibm.com, my day to day activities in 1998-1999 are best described under the "Corporate Webmaster" role above.

• Operations Manager, Official Web Site, XVIII Olympic Winter Games (Nagano 1998)

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  September 1997 — March 1998 (7 months)

  Managed technical build-out of the systems infrastructure for www.nagano.olympic.org in parallel with primary job as IBM's Corporate Webmaster.
  
  Pre-Games traveled to Nagano, Japan for briefings with on-site team before returning to US to run US operations center in Schaumburg, IL.
  
  Ran US daytime operations of the official web site (www.nagano.olympic.org) during the Olympic Games

• Webmaster, Official Website, Games of the XXVI Olympiad (Atlanta 1996)

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  July 1996 — August 1996 (2 months)

  As one of two on-site webmasters for the official web site for the Atlanta Olympic Games I was responsible for coördinating web site support amongst IOC and IBM staff in Atlanta with the primary web site staff in Southbury, CT.
  
  Performed this role in parallel with responsibilities as IBM's Corporate Webmaster and Webmaster for www.ibm.com.

• Webmaster, IBM Large Scale Computing Division

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  May 1994 — December 1994 (8 months)

  After IBM’s corporate site launched on May 24, 1994 there was a rapid effort to develop web sites for IBM’s divisions. As one of a few people in IBM’s mainframe division active in Internet technology use and development, I was tasked with developing a web site for the LSCD division.
  
  Over the summer of 1994 I met with various marketing communications and support organizations to both learn about what needed to be on such a site as well as evangelize the use of Internet technologies to communicate with customers.
  
  On launching the site in September 1994 I began working closely with IBM’s Corporate Communications staff responsible for www.ibm.com and in December 1994 I was asked to take a one year assignment to IBM Corporate to support www.ibm.com.

• Information Developer

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  June 1990 — May 1994 (4 years )

  Developed technical documentation for RACF, MVS, and Case/390. Taught introductory classes in object oriented programming on MVS. Introduced internetworking concepts and practices to the mainframe development lab and evangelized the use of the Internet to communicate with customers and developers.

Additional Information

Ed Costello’s Websites:

• My Company
• My Blog

Ed Costello’s Interests:

Large scale data analysis and presentation, Visualization of data, Networked application development and operations, Developing markets and exchanges in information fields, AdTech - Advertising and Technology, Privacy and securing the self in an ever-more-connected world.

Ed Costello’s Groups:

ACM, Internet Society, nextNY: Digital, Feedback Forum, MatchupCamp NYC

•    nextNY: Digital
•    Allegheny College
•    Allegheny College Alumni
•    Carnegie Mellon MAPW
•    CenterNetworks Business Links
•    Olympic and Paralympic Games Alumni
•    Rosenfeld Media
•    NY Tech Meetup
•    Feedback Forum
•    Jobs by Blogs
•    MatchupCamp NYC
•    Founders

Ed Costello’s Honors:

Chairman's Award, 2000 Sydney Olympic Games, IBM Corporation, 2000
Division Award, Enterprise Web Management, IBM Corporation, 1998
Division Award, Corporate Communications, IBM Corporation, 1997
Cool Site of the Year, Deep Blue vs. Kasparov, 1997

Ed Costello’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch