Senior Strategist at Naked Communications
Greater New York City Area
- Current
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- Senior Strategist at Naked Communications
- Past
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- Brand Planning Director at DDB New York
- Assoc Director Communications Planning at DDB New York
- Media Supervisor at DDB New York
- Media Planner at DDB
- Assistant to Creative Director at Random House
- Education
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- Swarthmore College
- Recommended
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2 people have recommended Eric - Connections
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311
connections
- Industry
- Marketing and Advertising
- Websites
Eric Pakurar’s Summary
Need more? Try here: pakurar.com/hello
Eric Pakurar’s Specialties:
IMC, communications planning
Eric Pakurar’s Experience
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Senior Strategist
Naked Communications
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 2006 — Present (3 years 5 months)
After long stints in media planning and then brand planning, I always thought my heart lay somewhere in the overlap between the two — context and content together. I heard Naked was (finally) opening an office in the U.S., basically beat down their door until they gave me a job, and became one of the first hired in the New York office. I like it here.
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Brand Planning Director
DDB New York
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
2002 — 2006 (4 years)
I transitioned into a pure brand planning role, for clients like Merck and Subaru. It's kind of a high-falutin' title, sure, but that's what they put on my business cards — it probably should have been more like "senior brand planner".
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Assoc Director Communications Planning
DDB New York
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
2001 — 2002 (1 year)
At the end of 2001, they sucked the media planning department out of DDB and into OMD. But a small group of us stayed at DDB to start what we saw as a kind of media SWAT team: the context-focused counterparts to the content-focused brand planners. My boss and I invented a tool we eventually called "4D" to facilitate the birth of creative, holistic communications plans. Though it was (I think) one of the first of its kind in the industry, our group didn't end up lasting all that long — it was the middle of the recession, and we had trouble tying our offering to a stream of revenue.
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Media Supervisor
DDB New York
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
2000 — 2001 (1 year)
After a failed start in book publishing after college, I somewhat serendipitously landed in media planning. (Thanks, Paulette!) It suited me — I liked the work, and especially liked the people I worked with. I started as an assistant media planner and worked my way up to be media supervisor, on accounts like Compaq, Lockheed Martin, and the American Stock Exchange.
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Media Planner
DDB
(Public Company; OMC; Marketing and Advertising industry)
February 1998 — 2000 (2 years)
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Assistant to Creative Director
Random House
(Privately Held; Publishing industry)
July 1997 — 1998 (1 year)
Eric Pakurar’s Education
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Swarthmore College
BA , Sociology/Anthropology
Captain of the men's track and field team, and two-time team MVP. Three-time conference champion in the 400m hurdles.
Features editor of The Phoenix, the weekly newspaper
On founding board of editors of the Daily Gazette, an email-based daily newspaper conceived to provide more timely coverage of campus events than the weekly printed newspaper could provide
Additional Information
Eric Pakurar’s Websites:
Eric Pakurar’s Groups:
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Swarthmore College Alumni -
likemind -
DDB Alumni Group -
hi, we're naked
Eric Pakurar’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
