Emmanuel Obadia

Current

EVP, Enterprise Products at Sage

Past

Director, World-Wide Software Field Product Marketing at Sun Microsystems
Director, Marketing, Channel and Alliances Sales at Sun Microsystems France
Director of Marketing & Director of Alliances Sales at PeopleSoft

Director, Marketing & e-business development at IBM
Director, EMEA Technology Group at Lotus/IBM
Product Sales Manager for France, at Lotus/IBM
Communications Business Unit and Enterprise Marketing Manager at Lotus
Marketing /R&D Managing Director at Kortex International
Founder and CEO at KSI

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6 more...

Education

Institut national des Télécommunications

Recommended

5 people have recommended Emmanuel

Connections

500+ connections

Industry

Computer Software

Websites

Emmanuel Obadia’s Summary

- Seasoned International Executive: Entrepreneur, Global, Marketing, Software, Channel, Partners, Services, R&D
- 20 years management experience, particularly in complex international environments, with strong Team leadership and motivation skills - TQM (KAIZEN) coordinator and leader
- Official spokesperson and evangelist: press, analysts, executives and large audiences keynotes
- Sales & Marketing specialist: Middleware, Operating Systems, Java, Developers, Knowledge Management, e-business, ERP & Network Computing
- Track record of new technologies introduction: Lotus Technology Group (joint product marketing and pre-sales) founder in Europe, Middle-East & Africa (190 people)

Emmanuel Obadia’s Experience

EVP, Enterprise Products

Sage

(Public Company; 10,001 or more employees; SGE; Computer Software industry)

April 2007 — Present (2 years 8 months)

Joined Sage Software in 2007 to create the Enterprise Products Management division covering ERP and Financial solutions for mid-market and large enterprises. Leading strategy, market analysis, functional and technical definition of products as well as their marketing.
Director, World-Wide Software Field Product Marketing

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Computer Software industry)

February 2004 — February 2007 (3 years 1 month)

Heading Software Product Marketing for World-Wide Marketing encompassing Solaris, Java, Java Enterprise System, Java Desktop System, Java Studio, Star Office, N1 and Sun Ray.
- Develop a 360° Straight Through Marketing model, giving way to an integrated marketing approach, web powered, customer centric, tracked by numbers and ROI focused
- Through international community building, go-to-market strategies, strong enablement and aggressive marketing programs, participates in making Software a driving force at Sun.
- Solaris 10 : 88 cities covered during launch, 5M+ licences in 18 months together with an open source related community Open Solaris
- Java Enterprise System : Combines all of Sun middleware in one integrated software stack with an innovative subscription based business model. Reached more than 1M subscriptions in 18 Months
- Java & Developers : 2M registered members to Sun Developer Network, largest 1 year growth in the industry, 14M downloads of SDK and tools.
Director, Marketing, Channel and Alliances Sales

Sun Microsystems France

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

January 2003 — March 2004 (1 year 3 months)

Shaped and lead a comprehensive organization - 70 people - regrouping all marketing subsidiary resources in an integrated marketing & communication team, and heading Channel and Alliances Sales at the same time.
- Demonstrated a combined marketing and sales leadership, especially while driving the new Mid-Market penetration initiative including Linux, entry level servers and related go-to-market strategies
- Reinvigorated a three way market coverage : ISV, SI and VAR business development promoting vertical 3rd party blended solutions
- Official spokesperson, active member of the management committee, Sun France GM strategy advisor
Director of Marketing & Director of Alliances Sales

PeopleSoft

(Public Company; 5001-10,000 employees; PSFT; Computer Software industry)

November 2001 — December 2002 (1 year 2 months)

Director of Marketing & Director of Alliances Sales for France, member of the management committee and official spokesperson.
Awarded “2002 Best communicating company” by the IT press club
- Marketing & Communication: new brand identity, awareness, relationship marketing, web marketing, and business oriented marketing - through aggressive key programs, 5 fold advertising presence with only 20% marketing budget increase all in an integrated marketing plan:
- Launched PeopleDirect: weekly e-newsletter targeting 20k prospects, customers and partners and PeopleDirect specific web site,
- Launched PeopleEvents: weekly in-house targeted events for each product line, generating qualified leads at minimal costs,
- Alliances Sales: drove a sales oriented partner relationship, establishing joint business plans and monthly sales funnel review with strategic partners; 80% licence revenue with partners (ISVs, SIs, and platform vendors)
Director, Marketing & e-business development

IBM

(Public Company; 10,001 or more employees; IBM; Computer Software industry)

January 2000 — November 2001 (1 year 11 months)

Head of marketing and communication for Lotus Software within IBM Software Group for France, Belgium and Luxemburg. Leading e-business development for Lotus/IBM i.e. merchandizing Lotus/IBM products via the Internet.
Director, EMEA Technology Group

Lotus/IBM

(Public Company; 10,001 or more employees; IBM; Computer Software industry)

January 1997 — December 1999 (3 years )

Created and lead the EMEA Technology Group: 190 product specialists and pre-sales technical engineers.
Transfer skills and enable field and channel, Evangelize product strategy, monitor competition, Lead strategic and product marketing, and Act directly in large corporate accounts in critical and strategic deals.
Product Sales Manager for France,

Lotus/IBM

(Public Company; 10,001 or more employees; IBM; Computer Software industry)

January 1996 — December 1996 (1 year )

Head of the product sales organisation for France, leading pre-sales and product marketing activities for all of Lotus Software.
Communications Business Unit and Enterprise Marketing Manager

Lotus

(Public Company; 5001-10,000 employees; Computer Software industry)

June 1994 — December 1995 (1 year 7 months)

Managed Communication Software (Lotus Notes, cc:Mail, ...)Marketing & Communication, as well as Enterprise Marketing for all products for France.
Marketing /R&D Managing Director

Kortex International

(Public Company; 51-200 employees; Computer Software industry)

January 1990 — May 1994 (4 years 5 months)
Founder and CEO

KSI

(Public Company; 11-50 employees; Computer Software industry)

March 1986 — December 1989 (3 years 10 months)

Software service company focused on telecommunication software
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