
Social Media & Web Marketing at Gruppo Toscano S.p.a.
Rome Area, Italy

Social Media & Web Marketing at Gruppo Toscano S.p.a.
Rome Area, Italy
Project manager, designer, content manager and developer in Web Design.
Internet search analysis and marketing research while working at Ad Maiora s.p.a, for Fiat Auto, Citroen, Sanofi-Aventis
Web developer of many "corporate" blog.
History of advertising, semiotic analysis in advertising.
Unconventional marketing skills
User-centric design skills and knowledge of the usability principles
user research, web design, web 2.0 solutions, marketing conventional and unconventional, web marketing, keyword advertising, seo techniques, usability tests, information architecture, wireframe personas and scenario design, social media wanderer
(Internet industry)
January 2009 — Present (11 months)
I write (in italian) about Social Media Marketing, model analysis, metrics and all around social media
(Real Estate industry)
February 2008 — Present (1 year 10 months)
Web-marketing ad-campaign (AdWords)
Web Analyst
Usability Tester
Web Designer
Social media Wanderer & evangelist ;-)
(Internet industry)
2002 — Present (7 years )
Web design (xHTML + CSS high-craftery)
Usability
User interface design
Information Architecture
Web2.0
Social media strategy
(Privately Held; 1-10 employees; Education Management industry)
March 2007 — March 2007 (1 month)
Teacher and tutor in Web Design and Project Management at Master in Comunicazione e Nuove Tecnologie, hosted by Eureka in Policoro (MT), with partnership of Voltaire (edu), Eureka (edu), Regione Basilicata (gov) and Assoimprenditori
(Public Company; 11-50 employees; Marketing and Advertising industry)
2005 — 2006 (1 year )
Laurea , Institutional and Corporate Communications , 2001 — 2007
Marketing, advertising, web design, ethical communication, no-profit world, user centered design, user research, usability, user experience, web marketing, web analytics, social media, open knowledge