Business Development Director at Skype
London, United Kingdom
Business Development Director at Skype
London, United Kingdom
Enrico has got an extensive experience in strategy, marketing, and business development in the Digital Media sector (Telecom, Media and Internet markets).
Enrico Joined Skype at the beginning of 2006 with the role of Country Manager, with the objective of raising awareness, develop and manage customer base and revenues in the local markets (Italy and Turkey).
He moved to London at the beginning of 2007 to become Director of Telecoms Business Development globally.
He is now part of the regional EMEA organisation where he Heads the Market Development function (EMEA).
Before Skype, with the role of Sales and Marketing Director, Enrico contributed to the start-up of Parla.it, a VoIP venture of France Telecom in Italy.
Prior to that, at the beginning of the year 2000 Enrico was Sales and Marketing Director at NTS, an Italian Start-Up (listed at Milan stock exchange) focussed on contents and services for Interactive Tv and Broadband Internet.
He started his career in 1993 covering various marketing roles in top FMCG multinational companies (Henkel and Chicco Artsana).
Strategy, Marketing, Business Development and Sales
(Privately Held; Telecommunications industry)
January 2007 — Present (2 years 11 months)
Skype is the world’s fastest-growing Internet communication offering, allowing unlimited free voice, video and instant messaging communication between users of Skype Software. With over 480 million registered users, Skype is used in almost every country around the world.
Responsible for the development of Skype in the EMEA region. Accountable for user growth and monetization in EMEA.
(Public Company; 501-1000 employees; (ebay); Computer Software industry)
January 2006 — January 2007 (1 year 1 month)
In charge of the Italian operations:
- Launch of Skype in Italy; setting up and staffing the company
- Definition of strategies to drive awareness, users acquisition, activation and premium products revenues
- Accountable for revenues and active users objectives
Managing Skype's operations in Turkey:
- BD and management of the local partners
- Launch of local mktg activities
- Accountable for revenues and active users objectives
Business Development, Sales and Marketing:
- Development of local promotions, viral marketing initiatives, PR activities
- Co-marketing and business development
- Development and management of local websites + on-line community
- Spokesperson for Skype in Italy
Staffing and management of a local team
(Public Company; (fte.pa); Telecommunications industry)
November 2004 — January 2006 (1 year 3 months)
France Telecom’s Start-Up company, focused on Telephony over IP (VoIP) and broadband connectivity in the Italian market.
In charge of sales and marketing
Ad-Interim responsible for customer operations, credit management and sales administration
(Public Company; 201-500 employees; eut.mi; Internet industry)
April 2000 — August 2004 (4 years 5 months)
Established in April ‘99 and listed in Milan in April ’00, in 2004 NTS joins the Eutelia Group (#4 fixed line telecom player in Italy).
The business focus is multi-channel marketing projects and services for Broadband Internet and Digital Terrestrial Tv
(Public Company; 10,001 or more employees; (hen.de); Consumer Goods industry)
September 1997 — April 2000 (2 years 8 months)
One of Europe’s leading companies for the production of detergents, cosmetics and adhesives.
Turnover managed: 180 M €; Media and Promotions budget: 15 M €
(Public Company; 10,001 or more employees; (hen.de); Consumer Goods industry)
April 1995 — August 1997 (2 years 5 months)
Turnover managed: 50 M €, Media and Promotions budget: 4 M €
(Privately Held; 1001-5000 employees; Consumer Goods industry)
September 1993 — March 1995 (1 year 7 months)
One of the world’s top brands in the baby products market. 1,3 Billion € turnover (2001)
Degree , Economics , 1987 — 1993